最近几天，恶犬伤人和扑杀流浪动物的新闻都刺痛人心。本期节目的三位嘉宾都是普通人，都热爱小动物，都靠着自己微小的努力开出了一条路。他们的故事让人时而鼻酸、时而揪心，但更多时候热血沸腾。TNR（Trap-Neuter-Return，即捕捉-绝育-放归）是有效控制流浪动物数量的办法。TNR的任务是尽可能地把一个群落的流浪动物捕抓起来，进行TNR手术后，放归它们原来生活的地方，这些流浪动物将剪去耳朵一角作为标记。一个肯善待流浪动物的地方，必定也会善待非我族类，那才是个真正宽容、大器、高贵、令人向往的地方。我们都希望我们能栖居在这样的地方，我们要为之努力。 【嘉宾】 石头 长期从事城市流浪猫救援救助工作，社区流浪猫TNR完成量3000只/年 vivien 上海领养日主理人，从事流浪动物救助已有8年时间；同时致力于亲子公益，是儿童近视科普公益的负责人 张老师 大华有爱社区微公益发起人。大华有爱于2019年成立，是一个由居民自发组建，以邻里分享互助，打造有爱社区文化为目标的社区微公益活动团队 制作 曹福楼 配乐 周云蓬-中国孩子

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本周“乐队十点到”系列第二弹，我们迎来了另外一支非常有特点的乐队——Carsick Cars。音乐竞技，实力出击！本节目由先声夺人的音乐实力派 Beats 联合呈现。 划水怪和小寒老师试图跟Carsick Cars讨论一些“比较难聊”的话题，Carsick Cars三人也是笑点密集、金句频出。小编甚至觉得，这是一期值得反复品味的节目。废话不多说，赶紧和我们一起搭上这辆“晕车车”吧！ 主播 / 相征 嘉宾 / Carsick Cars 封面设计 / 划水怪 音频后期 / 酸角 音频上传 / Observer playlist Carsick Cars - Kill Tomorrow@00:57:31 Carsick Cars - 叫醒我 @01:34:53 大内密谈的各种帐号都是“大内密谈” 欢迎加入 欢迎互动：）

中国是全球最早发现、栽培、饮用茶叶的国家。时至今日，年轻人消费茶叶的方式不少仅限于新式茶饮店和便利店中售卖的茶饮料，如今的中国消费品市场也尚未诞生一个如同雀巢之于咖啡的茶叶品牌巨头。这背后的原因仅仅是年轻人转投咖啡怀抱了吗？茶叶的工业化形态、销售渠道、消费门槛、行业标准化等等，都对中国茶的发展带来了不同影响。本期贝望录，我们请来深耕茶叶市场的专家，聊聊中国五千年的茶叶发展史、中式茶饮店的商业历程、咖啡和茶的工业化之路，以及，要如何把茶叶卖给更多消费者？ 【本节目由Withinlink碚曦投资协作体出品】 【嘉宾】 崔洪波 上海正见品牌管理顾问有限公司创始人 【主持】 李倩玲 Bessie Lee 中国广告界和营销科技界领军人 碚曦投资协作体创始人 刘雨静 Jennie Liu 长期观察消费与营销行业的记者 【本期内容提要】 [04:19] 最近30年，中国市场很少有共识性消费 [07:30] 咖啡进入中国是从饮料切入的 [08:20] 咖啡和茶的工业化发展史 [14:25] 中国的茶叶多年来并未形成完整成熟的销售渠道 [17:17] 为什么茶叶品牌在商超零售渠道更难卖？ [21:15] 中国的茶叶近些年在形式上有哪些创新？ [26:33] Nespresso胶囊咖啡机的成功能套用在茶叶品类吗？ [32:20] 在中国向年轻人卖茶，需要口味驱动 [38:00] 中式茶饮店的发展历程 [44:51] 星巴克的“第三空间”概念有可能应用到茶行业吗？ [47:50] 小罐茶商业模式的成功之处 [51:28] 茶叶没有标准定价体系 [62:34] 茶叶要在年轻一代普及，要把复杂的事简单化 【延伸阅读】 · 《走！喝茶》 中国茶文化纪录片 https://www.bilibili.com/video/BV1oJ411D7iW?from=search&seid=10664620919399856227 · 《茶，一片树叶的故事》央视纪录片 https://www.bilibili.com/video/BV14W411u74B/?spm_id_from=333.788.recommend_more_video.-1 【后期制作】天牛 【收听方式】 推荐您使用Apple Podcast、小宇宙APP、喜马拉雅、汽水儿APP、荔枝播客、网易云音乐、QQ音乐、Spotify或任意泛用型播客客户端订阅收听《贝望录》。 【互动方式】 微博：@贝望录 微信公众号：贝望录+ 商务合作：[email protected]

在喜马拉雅播已支持实时字幕 关注公众号“高效英语磨耳朵”获取文稿和音频 词汇提示 1.swoosh 嗖嗖地迅速移动，这里指耐克的对钩标志 2.outlet 批发商 3.apparel 衣服 4.diversified 多元化 5.promotion 推销 6.synonymous 同义词 7.ever-present 永远存在 8.ubiquitous 无所不在 9.checkmark 对钩 10.entrepreneurship 创业 11.competent 有能力的 12.trademark 特征 13.modest 谦虚的 14.ironically 讽刺的 15.merchandising 商品 16.mushroomed 迅速生长 17.subsistence 生存 18.tactics 方法 19.denied 否定 20.extravaganzas 盛会 21.rumored 谣言 22.ego 自负 23.agenda 议程 24.aspiration 志向 25.cathedral 大教堂 原文 Nike Nike and its swooshes corporate symbol are among the most recognized brand names in world，alongside McDonalds，Coca-Cola，and Disney. Starting in 1964 as a sport shoe outlet，the company grew to become the market leader in footwear and apparel. Nike has since diversified into a range of activities，including sports events promotion. Owned by Phil Knight，Nike has become synonymous with world-class sport，especially through its sponsorship of events and elite athletes such as Michael Jordan and Tiger Woods. Nike is so ever-present in the sports consumers' minds，that a survey conducted during the Atlanta Summer Olympic Games in 1996 revealed an extremely high awareness of Nike，despite that fact Nike was not an official sponsor of the Games. Nike's success has，to great extent，been due to the fact the company and its swoosh symbol have become ubiquitous in consumers' minds. Nike has even run television commercials without even mentioning its own name，being confident enough that the checkmark swoosh is more than enough to make the company known. Phil Knight has been the main inspiration behind Nike and its corporate direction. A competent，although not elite，middle distance runner at the University of Oregon，Knight went onto Harvard business school where the Nike idea emerged out of a paper he developed for a class on entrepreneurship. Knight's former coach，Bill Bowerman，developed lightweight running shoes that became the new company's trademark in the early days. From these modest beginnings，Nike eventually grew to become the sports giant it is today. Ironically，part of Nike's statue in the world of competitive sports merchandising has come from the attention it's received by critics. A short article published in the early-1990s in Harper's magazine quickly mushroomed into an international outcry against Nike's practice of placing their factories in underdeveloped countries and paying workers below-subsistence wages. Nike quickly responded to the criticisms with a number of tactics to either divert attention away from the criticisms（ones that Knight，interestingly，at first denied），or by acknowledging the practices but claiming Nike was “cleaning up its act”. In many cases，Nike has made an effort to create better working conditions for those in underdeveloped countries making shoes and other merchandise. However，the overall effect of Nike's changes is not known，and several groups around the world regularly check，and often criticize，Nike's labor practices. Nike's recent marketing extravaganzas including a 200 million dollars（U.S.）deal with the Brazilian National Soccer Federation. It has been rumored that Knight's ego has much to do with Nike's marketing strategies. Some critics have suggested that Knight's hidden agenda is no less than controlling sports marketing and merchandising throughout the world. Nike's corporate headquarters in Oregon reflect these aspirations. Nike's buildings and surrounding grounds are constructed very much like a religious cathedral，only with elite athletes，and Knight himself，as the gods. 翻译 耐克 耐克及其对钩公司标志是世界上最受认可的品牌之一，与麦当劳、可口可乐和迪士尼并列。 从1964年作为一家运动鞋销售点开始，该公司逐渐成为鞋类和服装市场的领导者。 此后，耐克将业务多元化，开展了一系列活动，包括体育赛事推广。 由菲尔·奈特（Phil Knight）拥有的耐克（Nike）已成为世界级运动的代名词，尤其是通过赞助迈克尔·乔丹（Michael Jordan）和老虎·伍兹（Tiger Woods）等赛事和精英运动员。 耐克一直存在于体育消费者的脑海中，以至于1996年亚特兰大夏季奥运会期间进行的一项调查显示，尽管耐克不是奥运会的官方赞助商，但人们对耐克的认知度极高。 耐克的成功在很大程度上归功于该公司及其对钩标志在消费者心目中无处不在。 耐克甚至在电视广告中连自己的名字都不提及，他们自信地认为对钩标志足以让公司出名。 菲尔·奈特（Phil Knight）一直是耐克及其企业方向背后的主要灵感来源。 奈特是一位称职的虽然不是精英的中长跑运动员，但他进入了哈佛商学院，在那里，耐克的想法出现在他为一个关于企业家课程所作的论文。 奈特的前教练比尔·鲍尔曼（Bill Bowerman）开发了轻质跑鞋，在早期成为新公司的商标。 从这些不起眼的起步，耐克最终成长为今天的体育巨头。 具有讽刺意味的是，耐克在竞技体育营销领域的地位有一部分来自批评人士对它的关注。 20世纪90年代初，哈珀杂志发表了一篇短文，这篇短文迅速引发了国际社会的强烈抗议，反对耐克将工厂设在不发达国家，并向工人支付低于最低生活支出的工资。 耐克迅速采取了一系列策略来回应批评，要么转移人们对批评的注意力（有趣的是，奈特最初否认了这些批评），要么承认这些做法，但声称耐克正在“清理自己的行为”。 在许多情况下，耐克努力为欠发达国家的制鞋和其他商品生产商创造更好的工作条件。 然而，耐克变化的整体影响尚不清楚，世界各地的几个团体定期检查并经常批评耐克的劳动实践。 耐克最近的营销盛事包括与巴西国家足球联合会达成2亿美元的交易。 据传，奈特的自负与耐克的营销策略有很大关系。 一些批评人士认为，奈特的隐藏议程不亚于控制全世界的体育营销和商品销售。 耐克在俄勒冈州的公司总部反映了这些愿望。 耐克的建筑和周围的场地非常像一座宗教大教堂，只有精英运动员和奈特本人才是神。

提示 一、每期五个句子，均是从四六级听力真题中选取的长难句。 二、每个句子念三遍女声，一遍男声，再一遍女声。 三、如果觉得语速过快，可以在播放器上调慢语速，多听几遍。 词汇提示 1.suburban 郊区的 2.security 安全 3.guards 守卫 原文 61. Staff at a suburban supermarket in Melbourne say they feel unsafe at work after security guards were removed. 墨尔本郊区一家超市的工作人员称，保安被撤走后，他们工作便没有了安全感。 62. It's likely that these sorts of clouds are having some effect on the global climate, according to NASA officials. 据NASA官员称，这些类型的云可能已经对全球气候产生一定影响。 63. Plus, she's not sure what she'll be doing next year. She's considering a job in England and one in Australia. 另外，她也不知道明年要做什么。她正在考虑在英国和澳大利亚各找一份工作。 64. Let me have a look at that. Yeah, that looks delicious, but, to be honest, I'd prefer something hot, not cold. 让我看一下。是的，看上去很好吃，但是，说实话，我更喜欢热食，而不是冷食。 65. I'm terribly sorry. We'll send a van to collect those four and replace them with the Milano you purchased. 非常抱歉，我们会派一辆面包车过来取走那4把椅子，然后给您换上您买的那套米兰椅。