Can Chinese brands get a voice abroad? Today we are talking to Jim Fields. He's a social media influencer on YouTube and Bili Bili with tens of thousands of followers - and he recently founded an influencer management platform for Chinese brands going outbound called relay.club, which has just finished a round of angel fundraising. 1. What is Relay Club, and what problem is it set up to solve? 2. What's the advantage of a China-based influencer service? It's about authenticity. 3. What are the differences between influencer marketing in China and the West? 4. Is there a difference between how influencers make money on YouTube vs. Bilibili? (See Jim's video on the subject: www.youtube.com) 5. What are the cultural differences in how influencers are used by brands? 6. How does Shanghaizhan monetize its influencers? It's a labor of love 7. What about exporting social commerce? 8. What's the best way to budget your allocation on influencers? Focus on engagement & reach and less on follower count 9. What's the right influencer strategy? Scatter or a singular, long-term approach? 10. Any outlandish brand experiences you'd like to share? How about re-useable balloons? 11. Do we need to re-think the influencer model under Web3/metaverse? 12. I want to be an influencer. Any advice you can give me? 13. How do you avoid social media haters and toxicity? 14. A/B Test: KOLs, TikTok and Real! Jim Field's Links: On YouTube: www.youtube.com On Bilibili: space.bilibili.com On Linkedin: www.linkedin.com For everything ShanghaiZhan: zhanstation.com Donate & become a ShanghaiZhan Patron: www.patreon.com ShanghaiZhan Theme Music: by Bryce Whitwam soundcloud.com Bryce on Linkedin: www.linkedin.com Ali on Linkedin: www.linkedin.com

What's new with the sports fashion industry in China? Now at $45 billion US annually, it continues to expand and grow. Everyone is getting into the game, including luxury brands. Gucci, Prada, and LV are all getting into street fashion to attract younger targets. And with the strength of local brands, will market leaders Nike and Adidas weather the storm? We are talking to Gavin Lum, who's spent the last 14 years in China working for leading agencies and brands, all dedicated to the sports industry. Gavin previously worked at the agency Weiden + Kennedy before moving to a career at Adidas. He currently serves as Digital Brand Director at Lululemon China, based in Shanghai. 1. What got you into the sports fashion industry? 2. Why is the luxury industry getting into the sports game? 3. How has the industry been impacted by Covid-19? There are 2 sides... 4. What's with sports apps like KEEP? Do they have global ambitions? 5. Gamification of sport and the importance of social media 6. What's the reason for the rise in local brands? Will the big boys survive? 7. But there are still opportunities for niche brands... 8. How do you balance sports and fashion? Is performance still necessary? 9. A/B Test: Laksa, Tokyo & Lululemon! Gavin on Linkedin: www.linkedin.com For everything ShanghaiZhan: zhanstation.com Donate & become a ShanghaiZhan Patron: www.patreon.com ShanghaiZhan Theme Music: by Bryce Whitwam soundcloud.com Bryce on Linkedin: www.linkedin.com Ali on Linkedin: www.linkedin.com

Is China still a great place to study? Despite our differences, some institutions keep the spirit of positive collaboration between China and America alive, and one of them is NYU. We spoke to NYU Shanghai's Vice Chancellor, Jeffrey Lehman, about the globalization of education. Why, despite Covid restrictions, should students consider China a place to study? 1. Shanghai to Shenzhen: what's China's big draw? 2. What's NYU Shanghai about? What makes it different? 3. The magic of the Chinese student/foreign student split 4. The difference between globalized education and studying abroad 5. Employee training and the role of universities: should there be more collaboration? 6. Why is university tuition so high? What can be done about it? Jeffrey has some ideas. 7. Why, after all the lockdowns, should parents send their kids to China to study? 8. A/B Test: Supreme Court switching, Katz Deli, and the Detroit Tigers Jeff on LinkedIn: www.linkedin.com NYU Shanghai: shanghai.nyu.edu NYU Shanghai on Twitter: @nyushanghai NYU Shanghai on LInkedIn: www.linkedin.com For everything ShanghaiZhan: zhanstation.com Donate & become a ShanghaiZhan Patron: www.patreon.com ShanghaiZhan Theme Music: by Bryce Whitwam soundcloud.com Bryce on Linkedin: www.linkedin.com Ali on Linkedin: www.linkedin.com

Tom is an innovator, software architect, data scientist, futurist, runner, and entrepreneur. He holds a Ph.D. from the Chinese Academy of Sciences in Biomathematics, Bioinformatics, and Computational Biology. Tom has spent a long time researching virology, molecular biology, and genomic health, co-founded a digital health startup, steered data science and AI at Accenture China, and is most recently running the data and AI function at Unilever China as their Global AI Director and North Asia Data Head. 1. What is the metaverse, and why is it important? 2. Wait for the innovative leapfrog or the "iPhone Moment." 3. Tom's bold prediction: a bet for 1 Bitcoin! 4. What motivates a Ph.D in molecular biology to get into the metaverse? A special moment in the car! 5. Who will control the metaverse from getting out of control? You have to wait... 6. What services will be the initial metaverse products? What about online retail? 7. Ali's dystopian fears and Tom's reassurance. 8. Benefits of the metaverse: working together, medicine 9. Who's leading the metaverse platform in China? 10. Tools in the metaverse: blockchain & NFTs - what's the future in China? 11. Metaverse and the democratization of experience 12. Does your company need a "Metaverse Dept"? 13. Any predictions that keep you awake at night? "Beam Me, Up Scotty" 14. A/B Test: Bitcoin, Bitcoin, and Bitcoin! Tom on Linkedin: www.linkedin.com For everything ShanghaiZhan: zhanstation.com Donate & become a ShanghaiZhan Patron: www.patreon.com ShanghaiZhan Theme Music: by Bryce Whitwam soundcloud.com Bryce on Linkedin: www.linkedin.com Ali on Linkedin: www.linkedin.com

OUR 25th EPISODE! Meet Bill Russo, Founder, and CEO of Shanghai-based Automobility. Bill founded a strategy and investment advisory firm that helps its clients build and profit from the future of mobility. In this episode, Bill provides a bleak outlook for the foreign automobile manufacturers in China who have missed the opportunity to re-think mobility as something more efficient, more environmentally friendly, and fundamentally more profitable than the current model, which relies purely on a one-time sale of a product and its eventual maintenance and repair. To Bill, the automobile is the least efficient device on Earth, but China companies are now leading the world in redefining automobile ownership. 1. What is "automobility" and what does your company do in China? 2. Why China will lead in new ways of mobility, thanks to the intervention of technology 3. Making profit beyond the sale of the mobility device - what auto companies still cannot embrace 4. Not a car but a mobility device is the biggest super-computer humans interact with on a daily basis 5. Western car brands had big advantages over the Chinese industry, but now they are falling behind the local innovators 6. Auto productivity equals 1 hour a day 7. The growing portfolio of Chinese EV brands: who wins and loses? 8. Will the traditional 4S dealer survive? Does it have a role in the new China mobility? 9. Will we expect infrastructural changes to go with the changes in Chinese mobility? 10. How can you be a part of the mobility revolution? 11. What will be the Chinese EV that will sell abroad? 12. The A/B Test: Puxi, of course! NIO and the NY Yankees! About Automobility: automobility.io Bill on Linkedin: www.linkedin.com For everything ShanghaiZhan: zhanstation.com Donate & become a ShanghaiZhan Patron: www.patreon.com ShanghaiZhan Theme Music: by Bryce Whitwam soundcloud.com Bryce on Linkedin: www.linkedin.com Ali on Linkedin: www.linkedin.com

What's the state of the workspace in Shanghai these days? What are the latest trends in work environments what's the role of technology? Will China go with the rest of the world and adapt the hybrid working model? Meet ex-Naked Hub/ex-WeWork China executive Dominic Penaloza to answer these questions. Dominic is a serial entrepreneur and has lived in Shanghai for 16 years. He was previously the founder of the professional social platform, You Shi, before moving into a role as Chief Technology & Innovation Officer at Naked Hub, a Shanghai-based company where he, his team, the technology products they built, and the business model innovation those technology products enabled resulted in WeWork acquiring naked Hub for USD 400 million in 2018. Dominic was WeWork’s head of technology and innovation for Greater China until 2020, and now he’s back to his entrepreneurial roots exploring various business opportunities and advising companies in the areas of Future of Work, Future of Mobility, and the intersection of technology and real estate. 1. How WeWork got Naked in China for $400 million 2. Shanghai: the birth of workspace on demand now known as "WeWork On Demand" 3. Build the user experience by building space with energy 4. How the lockdown impacted the co-working WeWork/Naked experience 5. Remote Work + Technology: the biggest change in our lifetime 6. CTrip embraces hybrid work: a massive study into the effectiveness of alternative work environments 7. Hybrid is still the best model for Shanghai work using home & alternative work environments 8. What's the missing tech? predictive co-working & calendar management 9. China's size is still a big advantage for global entrepreneurs to come to China 10. A/B Test: Palabok & Adam Neumann (sorry, Rebekah) Dominic on Linkedin: www.linkedin.com For everything ShanghaiZhan: zhanstation.com Donate & become a ShanghaiZhan Patron: www.patreon.com ShanghaiZhan Theme Music: by Bryce Whitwam soundcloud.com Bryce on Linkedin: www.linkedin.com Ali on Linkedin: www.linkedin.com

Meet Victoria Glanz, a 12-year expert in bringing foreign brands to China and successfully launching them in e-commerce. Until recently, she led international expansion for Baozun, China's leading e-commerce service provider, launching its offices in Paris. She is launching a new company called Sesame that helps brands sell better online, taking her experience from China. You'll quickly discover there isn't much about China e-commerce that Victoria doesn't know. 1. I never chose e-commerce in the first place, but not it's my obsession day and night. 2. The demand is ready in Europe for e-commerce, but the offer is not yet being served 3. Conversion Phase: the biggest difference between Europe & China's e-commerce markets 4. Traditional Brands in Europe Still See Digital as a Sideshow 5. Social Commerce -will the China model work in Europe? 6. Any thoughts on Ali Express? 7. To do big volume, don't go on WeChat 8. Live Commerce: Will it work in Europe?: It depends upon the volumes 9. What will happen post-Austin Li? 10. Is China still a great market for brands? 50% is No! 11. What about DTC commerce models in China? 12. How do get into the e-commerce business? Just do it. 13. A/B Test: Shanghai, the French Riveria and No Ris de Veau Victoria on Linkedin: https://www.linkedin.com/in/victoria-glanz-6290251b/ About Fulljet: https://www.fulljet.com.cn/ For everything ShanghaiZhan: http://zhanstation.com/ Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/

We sat down with former Asia-Pacific CEO of Ogilvy PR, Scott Kronick, who is indisputably the father of modern PR in China. Scott lived in China for 29 years and is easily one of the longest serving agency leaders, foreigner or Chinese, in the China ad business. What's it going to take for Chinese brands to go abroad? This is the question we asked Scott, who's been behind the effort to take many successful and large-scale brands outside of China. China used to be about cheap goods, but now it represents attributes largely unknown back when Scott first came to China. Scott is now a Senior Advisor for Ogilvy PR, as well as the author of the book, "The Lighter Side of China". He's also an Adjunct Professor at Beijing University. 1. The big moment that China brands came into the world (besides the Beijing 2008 Olympics): 2. Do China brands need to promote their country of origin? Is "Made in China" a good thing? 3. Should more Chinese brands on Amazon embrace brand campaigns to increase their premiumness? 4. Chinese brands fail abroad when they don't understand the nuances of the local markets 5. Peaceful Coexistence of China & the rest of the world: Business that helps people more productive is more apolitical 6. What are the consistent communications mistakes of China's going abroad? 7. Where can China & US find common ground? Healthcare, Climate & Sports? 8. We couldn't resist asking Scott about Eileen Gu 9. Scott's career advice for those interested in getting into the Chinese PR business 10. Scott's advice to his 25-year-old self. 11. A/B Test: Orange (not Red), David Ogilvy, Sir Martin & Mark Read About Scott Kronick: Monday Morning Mojo: https://scottkronick.com/ Scott's Book, "The Lighter Side of China": https://www.amazon.com/Lighter-Side-China-Scott-Kronick/dp/0992762502 Scott on Linkedin: https://www.linkedin.com/in/scottkronick/ For everything ShanghaiZhan: http://zhanstation.com/ Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/

Our 20th Episode! Today we meet Mia Liu, she's a famous influencer and fashion blogger, or, as they say in China, Key Opinion Leader (KOL). With over 3 million fans on Weibo, Mia creates engaging content for big global brands including, Tom Ford, Louis Vuitton, Jimmy Choo, and L'Oreal. Armed with a Master's in Marketing, Mia represents the new face of China advertising. 1. Why on earth would you want to be a Chinese KOL? For Mia, it was being a fashion editor 2. What’s Mia’s typical day look like? How does she get clients? 3. Is being a KOL a stressful life or is it truly a glamorous job? 4. What’s the difference between an MCN, KOL and KOC? 5. How does a KOL in China make money? 6. Is China moving more towards performance KOLs or brand KOL? 7. How do KOLs get discovered by the brands? 8. Mia’s favorite brand collaborations: WeWork and Durex 9. Not all KOLs livestream. Brands need both bloggers and sales 10. Mia’s magic?: be true to yourself and don’t forget the “opinion” in KOL 11. Mia’s next 5 years: be a KOL for life! 12. A/B Test: Kylie Jenner + Pink + Weibo + 兰州牛肉面 Mia Liu's Links Weibo @大mia的时尚账号 https://weibo.com/u/5837677943 WeChat Official Account @@大mia的时尚账号 https://mp.weixin.qq.com/mp/profile_ext?action=home&__biz=MzU3MDk2MjU3NQ==#wechat_redirect Mia Liu on RED @Mialiuuuuu Mia Liu on Instagram @miallllling Mia's story for Durex: https://mp.weixin.qq.com/s/No__SjTCZky4wk6eaUysqQ For everything ShanghaiZhan: http://zhanstation.com/ Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/

We've seen a lot of change in the Chinese media landscape over the past 20 years, so what about the next 20? Where is it going, and is there a future for media agencies given all the sophisticated technology, in-housing and big platform plays that control the data? We're joined by Doug Pearce, the former Chairman, and Group CEO at the Omnicom Media Group. Doug left OMG in 2018 to form his own company, the Doohken Network. We're also joined by Jun Yuan, who is the Founder and CEO of Cross-Border Digital Marketing Consulting firm, SparkX. 1. Doug and Jun’s beginnings in the China business and the transition of media 2. Jun’s SparkX: providing both outbound China for Chinese brands and inbound China for others 3. Outbound China media is still within the Small-Medium Businesses 4. Inside/Outside Media Buying will split the media buying world into 2 camps 5. China is further developed in first-party data and evolving their CDPs, while the West is further along with Martech 6. How do influencers fit in within the programmatic and tech media ecosystems? 7. KOCs and the eventual monetization of consumers to sell products for brands 8. Can outbound China players build brands abroad is it all low-cost ROI-driven solutions? 9. China’s media ecosystem is more effective, lower-priced and highly targeted 10. What’s the future of the media agency? A bullshit filter 11. A/B Test: INXS, Harleys, New York, & Melbourne Jun Yuan on LinkedIn: https://www.linkedin.com/in/jun-yuan-40964026/ SparkX: https://en.sparkxmarketing.com/ Doug Pearce on LinkedIn: https://www.linkedin.com/in/doug-pearce-0159562/ For everything ShanghaiZhan: http://zhanstation.com/ Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/

Do SaaS Marketing platforms have a future in China? Yes, the platforms here are different, but there are also a lot of cultural reasons why SaaS hasn't taken off here. According to McKinsey, China is still 10 years behind other markets in SaaS platform development. Why? What needs to change? We spoke to our good friend, Alex Duncan, Co-Founder of social media SaaS platform, KAWO, who has lived in China for 15 years, where his passion for adventure, user experience, and technology has flourished. 1. What on Earth is Saas? Why do marketers need it? 2. Why did Alex come to China? For the adventure, of course! 3. What is KAWO? Why do China brands need it? 4. Is There a Connection Between Social Media Execution & Brand Planning? It Depends on the Outcome You’re Looking For. 5. WeChat is Still a Great Place To Build Brands, But It’s Not Easy 6. Is Private Domain Traffic or Is It Just a FOMO Gimmick? 7. Media Efficiency or Media Planning Intelligence? Sorry to say, it’s the definition of insanity 8. Why has SaaS not been popular in China? 9. The Huge SaaS Potential in China and China Needs it. 10. Why Isn’t Adobe or Salesforce Big In China? Is it a Cultural or the Unique Ecosystem? 11. What Do SaaS Platforms Need in China to Grow? 11. What Gets You Inspired and Why Did you Get Inspired to Run a SaaS company? 12. A/B Test: Mathematics, Specialized and Bearded (of course!) Alex Duncan on LinkedIn: https://www.linkedin.com/in/acjduncan/ KAWO: https://kawo.com/ KAWO's Ultimate Guide to Social Media Marketing (A Must!): kawo.com/guide For everything ShanghaiZhan: http://zhanstation.com/ Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/

We're taking a much-needed break from Shanghai's recent Covid lockdown to talk about the globalization of C-Beauty. What will it take for Chinese beauty brands to go global? How important are influencer networks and what is the role of technology? Will fast-fashion platform, Shein.com's use of AI predictive analytics be a beauty industry game-changer? We're joined by Lisa Shiqi Yu, Founder, and CEO of GENLAB Group, based in Shanghai. GENLAB is a selective incubator supporting purpose-led entrepreneurs to complete their global vision. We are also joined by Elijah Whaley, who is VP of Marketing for Gainfluence, a company specializing in influencers for NFT & crypto projects. 1. Lisa and GENLAB's mission: finding Chinese brands with purpose, sustainable platforms, willingness to go global, and a bit of fun in their DNA. 2. Introducing Zeya - Hard Soda with No Pressure 3. Beauty & Influencers: Is the China KOL model exportable? 4. Moving beyond the First Year Momentum That Most Chinese Brands Face 5. China's Supply Chain Product Mindset to Meaningful Brands: What's Learned From Western Brands 6. Convincing a Chinese Brand Owner Wanting To Go Abroad to have a World View: It's Tough 7. Brand Building Outside of China for Non-Beauty: Leaning on Product 8. The Shein.com Story - From Fashion to Beauty? 9. Data Hub vs. Philosophical Brand Hub: who will win? 10. Perfect Diary: Will They Be China's L'Oreal? 11. Should a Brand Embrace Private Traffic? 12. A/B Test: Baijiu, Rocky Mountain Oysters, Cucumber Soda & Kool-Aid About Lisa Shiqi Yu: https://www.lisashiqiyu.com/ Elijah On LinkedIn: https://www.linkedin.com/in/elijahwhaley/ For everything ShanghaiZhan: http://zhanstation.com/ Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan ShanghaiZhan Theme Music: by Bryce Whitwam https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/ Ali on Linkedin: https://www.linkedin.com/in/alikazmi/