Can Chinese brands get a voice abroad?  Today we are talking to Jim Fields. He's a social media influencer on YouTube and Bili Bili with tens of thousands of followers - and he recently founded an influencer management platform for Chinese brands going outbound called relay.club, which has just finished a round of angel fundraising.

1.  What is Relay Club, and what problem is it set up to solve?

2.  What's the advantage of a China-based influencer service? It's about authenticity.

3.  What are the differences between influencer marketing in China and the West?

4.  Is there a difference between how influencers make money on YouTube vs. Bilibili?

    (See Jim's video on the subject:  www.youtube.com)

5.  What are the cultural differences in how influencers are used by brands?

6.  How does Shanghaizhan monetize its influencers?  It's a labor of love

7.  What about exporting social commerce?

8.  What's the best way to budget your allocation on influencers?  Focus on engagement & reach and less on follower count

9.   What's the right influencer strategy?  Scatter or a singular, long-term approach?

10.  Any outlandish brand experiences you'd like to share?  How about re-useable balloons?

11.  Do we need to re-think the influencer model under Web3/metaverse?

12.  I want to be an influencer.  Any advice you can give me?

13.  How do you avoid social media haters and toxicity?

14.  A/B Test:  KOLs, TikTok and Real!

Jim Field's Links:

On YouTube:  www.youtube.com

On Bilibili: space.bilibili.com

On Linkedin:  www.linkedin.com

For everything ShanghaiZhan:  zhanstation.com

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ShanghaiZhan Theme Music:   by Bryce Whitwam

soundcloud.com

Bryce on Linkedin:  www.linkedin.com

Ali on Linkedin:  www.linkedin.com