Our 20th Episode!  Today we meet Mia Liu, she's a famous influencer and fashion blogger, or, as they say in China, Key Opinion Leader (KOL). With over 3 million fans on Weibo, Mia creates engaging content for big global brands including, Tom Ford, Louis Vuitton, Jimmy Choo, and L'Oreal.  Armed with a Master's in Marketing, Mia represents the new face of China advertising.

1.  Why on earth would you want to be a Chinese KOL?  For Mia, it was being a fashion editor

2.  What’s Mia’s typical day look like?  How does she get clients?

3.  Is being a KOL a stressful life or is it truly a glamorous job?

4.  What’s the difference between an MCN, KOL and KOC?

5.  How does a KOL in China make money?

6.  Is China moving more towards performance KOLs or brand KOL?

7.  How do KOLs get discovered by the brands?

8.  Mia’s favorite brand collaborations:  WeWork and Durex

9.  Not all KOLs livestream.  Brands need both bloggers and sales

10.  Mia’s magic?:  be true to yourself and don’t forget the “opinion” in KOL

11.  Mia’s next 5 years:  be a KOL for life!

12. A/B Test:  Kylie Jenner + Pink + Weibo + 兰州牛肉面

Mia Liu's Links



Weibo @大mia的时尚账号

https://weibo.com/u/5837677943



WeChat Official Account @@大mia的时尚账号

https://mp.weixin.qq.com/mp/profile_ext?action=home&__biz=MzU3MDk2MjU3NQ==#wechat_redirect



Mia Liu on RED @Mialiuuuuu

Mia Liu on Instagram @miallllling



Mia's story for Durex:  https://mp.weixin.qq.com/s/No__SjTCZky4wk6eaUysqQ





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