Happy New Year! 新年快乐！
In this report, it's called the 20/80 rule. Are we going to see a lot of brands exiting the Chinese market, or are there still opportunities? We're back for round #2, covering Totem Media's 2025 Marketing & Media Trends. Today, we talk about the 25 considerations, although we go through all of them, just the key ones. We're honored to have Totem Media Founder Chris Baker back on the show. Joining Chris is Minnie Wang, Senior Reporter for Campaign Asia. Minnie covers the marketing and advertising issues of Greater China for the magazine.
1. Looking at the considerations, #4 "Brands Still in Disbelief" - Can you explain this one?
2. Consideration #6: Experiences on the Upswing & #7 Active Hobbies are Growing - How will this translate for brands?
3. What's the 20/80 Rule? Will we expect many brands to leave the China market?
4. #14: The Great Retail Remix - How will retail survive the economic crunch? Is there anyone winning?
5. And for a bit of optimism...'#21 - China is Stil a Growth Market' - are you still bullish on China?
About Totem Media:www.talktototem.com
Download the Totem 2025 Report Here: www.talktototem.com
About Campaign Asia: www.campaignasia.com
Chris Baker on LinkedIn:www.linkedin.com
Minnie Wang on LinkedIn:www.linkedin.com
For everything ShanghaiZhan:zhanstation.com
Got a Question? Access Our Mailbox: syracuseuniversity.qualtrics.com
ShanghaiZhan Theme Music: by Bryce Whitwam
soundcloud.com
Bryce on Linkedin:www.linkedin.com
Ali on Linkedin:www.l