Middle Earth - China’s cultural industry podcast - 节目列表

#66 The New Reality of Virtual Idols in a Meta World

#66 The New Reality of Virtual Idols in a Meta World

Middle Earth - China’s cultural industry podcast

Send us Fan Mail At the intersection of KOLs and metaverse lies the niche world of “virtual idols”—animated characters created for the purpose of becoming celebrities. Started in Japan in the 1980s, virtual idols have exploded in popularity in China, especially as Covid-19 continues to change the world of live entertainment: In 2021, the Chinese virtual idol industry was worth 6.2 billion renminbi (almost 1 billion US dollars), and animated star Luo Tianyi attracted over 2.7 million viewers in a Taobao livestream. So how do you build successful virtual idols in China, and will their popularity last in the real world?  Featuring - Elaine Yau - showbiz reporter - Inés Feng - Kunyue Shanghai VP - Peng Mengyu - Dreamland Maker Tech Branding director  Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.  Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! With thanks to Sean Calvo for music support. The World of Chinese MagazineA magazine about Chinese society, culture, history, arts, language, and more. The World of Chinese MagazineA magazine about Chinese society, culture, history, and more. Support the pod by buying a copy ;)Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

39分钟
0
4年前
#66 The New Reality of Virtual Idols in a Meta World

#66 The New Reality of Virtual Idols in a Meta World

Middle Earth - China’s cultural industry podcast

Send us a text At the intersection of KOLs and metaverse lies the niche world of “virtual idols”—animated characters created for the purpose of becoming celebrities. Started in Japan in the 1980s, virtual idols have exploded in popularity in China, especially as Covid-19 continues to change the world of live entertainment: In 2021, the Chinese virtual idol industry was worth 6.2 billion renminbi (almost 1 billion US dollars), and animated star Luo Tianyi attracted over 2.7 million viewers in a Taobao livestream. So how do you build successful virtual idols in China, and will their popularity last in the real world? Featuring - Elaine Yau - showbiz reporter - Inés Feng - Kunyue Shanghai VP - Peng Mengyu - Dreamland Maker Tech Branding director Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground. Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! With thanks to Sean Calvo for music support. The World of Chinese Magazine A magazine about Chinese society, culture, history, arts, language, and more. The World of Chinese Magazine A magazine about Chinese society, culture, history, and more. Support the pod by buying a copy ;) Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

39分钟
8
4年前
#62 Jubensha : Murder Mystery with Chinese characteristics

#62 Jubensha : Murder Mystery with Chinese characteristics

Middle Earth - China’s cultural industry podcast

Send us Fan Mail A mix between the boardgame Cluedo and LARP (live action role-playing), jubensha is the latest craze for over 10 million game enthusiasts in China. Played mostly by young white-collar workers, the industry has seen a massive influx of players and capital while entrepreneurs and scriptwriters want to offer the best experience for players. Where does this success come from and where is this industry heading? Featuring - D Qiuqiu: Partner and Jubensha’s market manager at G STone- Lu Mingfei : Jubensha store owner Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.  Middle Earth is made by China Compass Productions and hosted by Aladin Farré.  If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! With thanks to Sean Calvo for music support. The World of Chinese MagazineA magazine about Chinese society, culture, history, arts, language, and more. The World of Chinese MagazineA magazine about Chinese society, culture, history, and more. Support the pod by buying a copy ;)Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

37分钟
0
4年前
#62 Jubensha : Murder Mystery with Chinese characteristics

#62 Jubensha : Murder Mystery with Chinese characteristics

Middle Earth - China’s cultural industry podcast

Send us a text A mix between the boardgame Cluedo and LARP (live action role-playing), jubensha is the latest craze for over 10 million game enthusiasts in China. Played mostly by young white-collar workers, the industry has seen a massive influx of players and capital while entrepreneurs and scriptwriters want to offer the best experience for players. Where does this success come from and where is this industry heading? Featuring - D Qiuqiu: Partner and Jubensha’s market manager at G STone - Lu Mingfei : Jubensha store owner Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground. Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! With thanks to Sean Calvo for music support. The World of Chinese Magazine A magazine about Chinese society, culture, history, arts, language, and more. The World of Chinese Magazine A magazine about Chinese society, culture, history, and more. Support the pod by buying a copy ;) Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

37分钟
7
4年前

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