Vol.088 Rent or Buy? She Made Women’s Wardrobes More Circular (Floriane, Ann)
逆行人生
这是一期全英播客，Startup Women 系列采访的第二期。
我采访了一位在柏林创业做可持续循环时尚的女性创业者。作为一名不会说德语的硕士毕业生，5年前，她的创业项目完全从0开始。现在，她在柏林市中心有一家自己的线下门店和一个业务覆盖全欧洲的线上平台。但也面临着创业常见的增长挑战：缺钱，缺合伙人。
一周几乎工作七天，这样的生活她持续了5年。她深知这样的工作模式不可持续，也许改变就在2026年......
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This year, while studying abroad in Germany, I started a new series called "Startup Women", where I interview female founders who run their own businesses in Germany.
This is the second episode of the series. I interviewed a truly powerful female solo entrepreneur, Floriane. Five years ago, she founded Codressing, a circular fashion store and platform based in Berlin.
As a french girl who couldn’t even speak German at that time, she faced a lot of difficulties. Five years later, she has built a loyal customer base, and both her online platform and physical store are running successfully. Some of her clients and friends even believe Codressing is a business with at least ten employees behind it. However, almost all the work is actually done by Floriane herself. And now, in 2026, she is facing a new challenge, the one that may determine the future of Codressing.
⬇️In this episode, we talk about :
-How to start a business in Germany as an expat
-The challenges of running a one-person business
-Floriane’s most authentic reflections about her business
-Advice for female entrepreneurs who want to start their own business
Timeline：
02:35 The original idea behind Codressing and how the concept first came to life.
07:35 In the early stage, understanding your customers is more important than knowing competitors.
10:29 The main challenges faced when starting a fashion rental business.
14:15 Money comes and goes, but the lessons learned from this experience are invaluable.
18:39 What it is really like to manage a one-person business every day.
26:04 The least enjoyable aspects of entrepreneurship and running everything alone.
28:09 How the first customers were found and what helped attract them.
34:11 Why fashion rental still requires education, as most people prefer buying over renting.
37:06 Reasons for insisting on a rental model and building a meaningful business.
41:40 The hidden stress of self-funding and moments of doubting whether to continue.
47:17 Advice for female solo entrepreneurs on why now is the best time to start.
�️Support female innovative entrepreneurs
Right now, Floriane is participating in a green innovation competition, and Codressing is currently ranked third, very close to first place.
If you’d like to support this inspiring female entrepreneur, please download the “Inspired” app and search for Codressing to cast your vote.
Please note: before voting, you need to create an account and verify your identity using a professional or school email address, or a passport ID, to ensure that all votes come from real people.
Follow Codressing and Floriane:
-Website: co-dressing.com/de
-Insta: florianepalussiere
Follow Ann Lin:
-Insta: ann_lin66
-Youtube: Ann Lin
