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重读《花少2》:为什么11年过去了,至今仍是真人秀天花板?

重读《花少2》:为什么11年过去了,至今仍是真人秀天花板?

随地大小声

最近没看什么新的综艺,反倒是跟风去看了《花少2》,果然还是以前的综艺好看,节奏快,没包袱,真性情。 被称为“第五大名著” 的《花儿与少年 2》,时隔十余年依旧反复考古、争议不断,催生了经久不衰的“花学”,网络上流传的各类解读、推论不断演变。 本期完整复盘第二季共 11 期的全部热点冥场面,从伦敦、土耳其到阿联酋,梳理旅途中层层累积的矛盾。 同时对毛阿敏、许晴、宁静、陈意涵、郑爽、井柏然、杨洋七位嘉宾逐一解读,区分正片事实、网络传闻与网友推论,不站队、不贴标签。 05:45 《花少2》播出时收视率很低,所以弄了一个连续10小时的直播来增加话题度,变成了后来网传的“母带” 09:27 伦敦暖气事件,网友认为这是节目组使坏 14:53 郑爽用前一天洗头的盆来装早餐 22:22 陈意涵的悟道时刻 25:14 杨洋走丢事件,他的悟道时刻,他为什么不跟节目组的车回去 39:07 许晴和宁静都有些媚男 47:18 许晴把《花少2》当限时恋综 53:19 毛阿敏第一天开车不到5小时,网传7小时有误 56:27 房车大战开始前,毛阿敏就已经放弃帐篷了 1:13:03 《花儿与少年2》是内娱综艺史的绝唱 1:16:46 彻底决裂的冥场面,上一季的人都正常 1:26:03 为什么许晴不认识毛阿敏了 1:32:17 陈意涵身体好,所以她还能认识大家 1:36:55 许晴的公主复仇记,是剧本还巧合? 1:44:23 最后一期,1对1谈话,几乎是被一剪没 1:46:45 颁奖修罗场,宁静是否在阴阳毛阿敏 1:57:18 代入职场,如果你是老板,你会最先开除谁 1:59:49 代入职场,如果你是员工,最不希望谁是你的老板 2:08:09 对于综艺来说,有争议有热度和话题度优于好口碑好评价 2:14:07 《相思》毛阿敏/胡彦斌

138分钟
1k+
1周前
Ep560 《成功心理学》| 重新定义成功,从认清自己开始

Ep560 《成功心理学》| 重新定义成功,从认清自己开始

深夜阅读·每晚一本书

【书籍概述】: 这是一本颠覆传统成功学定义的经典心理学教材。它摒弃了对财富与地位的单一追求,转而引导读者从心理学视角出发,深度审视“成功”的本质。全书以“自我意识”为基石,通过系统的理论、丰富的图表、实操练习和真实案例,层层递进地探讨了自我认知、目标管理、自尊构建、积极思维、自我约束、资源整合及沟通艺术等核心模块。它强调“成功是一个持续的动态过程,而非一个静态的终点”,致力于帮助读者通过批判性思考与持续自省,发现对自己真正具有意义的工作与生活目标,并掌握将其转化为现实的心理技能与行动框架。 【核心内容】: 1. 成功的基础是精准的自我认知:真正的成功始于向内探索,而非向外比较。本书强调,必须清晰定义个人的核心价值观、内在兴趣与独特技能组合,这是构建一切有意义成就的基石。 2. 自尊是驱动成功的内在引擎:健康的自尊并非成功后的结果,而是达成成功的动力源。它源于无条件的自我接纳与基于现实的积极自我评价,能够有效驱动持续行动并增强对挫折的心理韧性。 3. 成功是可管理、可习得的技能过程:本书将宏大的“成功”概念,分解为设定SMART目标、高效管理时间与金钱、进行有效沟通与决策等一系列具体、可操作的技能。它强调对过程的专注与管理远比单纯追求结果更为重要。 【作者及介绍】: 作者丹尼斯·韦特利博士,是享誉国际的领导力、动机与绩效心理学领域的权威专家,被誉为“人类潜能激发大师”。他拥有深厚的学术背景与丰富的实践经验,长期为美国国家航空航天局(NASA)、美国海军等顶尖机构提供咨询与培训服务。其著作以将严谨的心理学理论与实用的个人发展工具相结合而著称,其中《成功心理学》和《心理学导论》等作品已被全球众多高等院校广泛采用为经典教材,影响深远。

16分钟
99+
1周前
花知晓上新,珀莱雅挨骂,品牌被资本收购后,审美如何保持?

花知晓上新,珀莱雅挨骂,品牌被资本收购后,审美如何保持?

无梦品牌说

花知晓品牌近期宣布将在上海淮海路开设全球首家品牌旗舰店,庆祝其秋季十周年庆典,这一举措获得了公众的广泛称赞。 然而,新推出的产品“雪花芭蕾”在社交媒体上却遭遇了批评,老顾客认为其设计和包装缺乏新意,品质下降,反映了花知晓面临的主要问题:产品设计缺乏创新,连续的质量争议影响了消费者对其品牌的信任。 尽管花知晓拥有众多外观专利,战略投资短期内虽带来财务收益,但未能解决根本的审美疲劳和规模化生产问题。 花知晓需找到在保证产品工艺质量的同时扩大规模的方法,这是所有依赖情感价值生存的品牌共同面临的挑战。 00:00 花知晓新品遭吐槽:包装设计失水准 花知晓在淮海路开设全球首家旗舰店,但九月新品雪花芭蕾因包装设计被老粉吐槽,认为题材重复、包装质感下降,失去品牌特色。包装对花知晓而言是产品本身,此次设计失误引发广泛批评。 01:48 珀莱雅与花知晓:审美疲劳与品牌拐点的探讨 珀莱雅战略入股并控股花知晓后,被指责影响其审美。然而,花知晓的审美疲劳问题并非新近出现,而是自成立以来,因起点过高导致后续作品难以超越巅峰,陷入期望值复利的困境。珀莱雅的股权变更与产品审美决策时间线显示,指责逻辑不成立。花知晓的原创主题系列与外观专利既是品牌资产也是发展包袱,品牌正面临审美与创新的转折点。 03:37 珀莱雅与花知晓:效率、审美红利与报表重估 对话深入探讨了珀莱雅通过收购花知晓所面临的效率与规模化生产之间的矛盾,强调了供应链数字化及渠道组织能力对提升效率的重要性。同时,指出了花知晓对珀莱雅报表的主要贡献来源于一次性会计重估收益,而非实际经营业绩。此外,对话还提及了淮海中路店的潜在价值被低估,以及珀莱雅对花知晓未来营收增长预期的谨慎态度。 05:20 花知晓线下体验争议与未来发展方向 花知晓2025年营收17.26亿,线上占比85%,线下2.25亿。其线下旗舰店面临质感争议,需解决实物交付与审美方向问题。珀莱雅虽能提供资金与供应链支持,但无法改变品牌审美。花知晓需找到提升外壳工艺密度与扩大规模的平衡点,以期从网红品牌转型为真正品牌。市场给予时间调整,但等待并非借口,未来表现需关注。

7分钟
31
1周前
《晚安咖啡》科技夜话(英文版):DeepSeek 3万亿模型将发,智谱融资50亿美元,Anthropic呼吁AI限速

《晚安咖啡》科技夜话(英文版):DeepSeek 3万亿模型将发,智谱融资50亿美元,Anthropic呼吁AI限速

晚安咖啡GoodNightCoffee

Hi~~ Good evening, everyone! Today is Monday, September 14, 2026, and I’m An’an, your host on Goodnight Coffee. Tonight, we’re not talking about anything else—we’re going for something hardcore yet fun: business and tech news! What’s new? What are the big trends? Grab a seat and let’s get up to speed together~ @@@ According to Readhub, a tipster claims that DeepSeek Code 2.0 is expected to launch in September, with more than 3 trillion parameters, and its performance is expected to beat Mythos 5.1 and GPT-6 Astra. The model will remain open-source and open, with a design focus on computer control; if launched as a flagship coding and reasoning large model, it will be differentiated from V4.1 Pro and Flash, which target general agent tasks. In addition, DeepSeek recently released V4.1 Flash, which has massive architectural changes, without bumping the major version number; the new Pro-series product is V4.1 Pro, but upgrade details have not yet been announced, and such claims should not be met with overly high expectations. @@@ According to Readhub, China Mobile has opened eSIM service activation for selected models to users of mainland-China versions of phones. Supported models include iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo; overseas versions are not supported for now. Phone users need to bring their ID cards and eligible devices to a China Mobile directly operated offline business hall to process the service, and activation takes less than five minutes on average. Among them, the iPhone 18 Pro series uses a dual-SIM design with a physical SIM and eSIM, while the previous iPhone 17 Pro series only supported physical SIM cards. For smart wearables, users of the newly launched Apple Watch Series 12 and Apple Watch Ultra 4 can self-activate the One Number, Two Devices service through the Watch app on their phone. The iPhone Duo is Apple’s first device worldwide to be eSIM-only, removing the physical SIM card slot. Industry observers believe this design may become a trend for future foldable phones. @@@ According to Readhub, Pang Dong Lai founder Yu Donglai disclosed new hiring guidelines: newly recruited employees will be hired under a trainee-style employment model, signing four-year labor contracts that will not be renewed upon expiration. Yu said the core of this model is to let employees learn scientific and civilized life concepts, independent character, and relevant skills, and to cultivate talent for society; employees with outstanding expertise who are willing to stay can become training mentors. Those who do not meet the training goals will not receive a qualification certificate, and the list of qualified employees will be available on the Pang Dong Lai official website in the future. Yu also revealed that Pang Dong Lai’s turnover rate has declined year by year in recent years, reaching 0.50% in the first half of 2026, with no management turnover; average employee wages are trending upward, reaching 9,598 yuan from January to March 2026. The first criterion for future recruitment will be assessing applicants’ understanding of Pang Dong Lai’s culture; those who do not meet the standard will not be hired. @@@ According to cnBeta, 150 new-energy ride-hailing vehicles parked in Nansha District, Guangzhou, were recently sold as a package, with a starting bid of 4.392 million yuan. Only one bidder registered during the auction, and no one made a bid; the vehicles ultimately sold at the starting price, equivalent to about 29,300 yuan per car. All these vehicles are BYD D1s, also known as Qin D1, a ride-hailing-specific model jointly developed by BYD and DiDi. Their registration and licensing dates are concentrated in 2021, meaning they are now more than five years old. They were previously registered under seven companies including Shenzhen Yongxiantong Auto Rental and operated as ride-hailing taxis; they were subject to court enforcement due to a financial loan contract dispute with a bank in Hegang. When new, the D1’s manufacturer suggested retail price was between 157,800 yuan and 169,800 yuan. The sharp drop in price this time is due to a double discount for vehicle condition and operating-vehicle status. The auction announcement states that these vehicles are not brand-new retired operating vehicles, with visible and hidden defects such as aging components and body wear commonly present; they are handed over as-is, and after the sale, buyers may not return the vehicles or negotiate the price down on grounds such as vehicle condition or information discrepancies. Operating vehicles have high mileage and obvious degradation of the battery, motor, and electronic control system; after retirement, they are also difficult to convert to non-operating status and put back on the road, greatly reducing resale potential. For buyers, rather than hoping to recirculate the whole vehicles, it is better to dismantle them for cash. Battery packs, motors, electronic controls, body panels, and interior parts all have stable demand in the used-parts market, and echelon utilization and remanufacturing can also generate returns. @@@ According to Readhub, Anthropic CEO Dario Amodei published an article calling for speed limits on frontier AI and proposed a three-step plan centered on “verifiability”: first, companies should bring in on-site third-party evaluators; then, push for coordination among the United States and its allies; and finally, seek global cooperation. Amodei believes that recursive AI self-improvement has already emerged, and in the next 6 to 12 months, swarms of agents could use botnets to take control of the internet. Therefore, the pace of model capability advancement needs to slow down, with the extra time devoted to safety-related areas such as operational reliability, alignment, interpretability, and testing and evaluation. He also said the United States needs to maintain and expand its technological lead over China in order to have room to slow down, and that global speed limits will ultimately require China’s participation. He also proposed a four-tier international agreement hierarchy, but believes that comprehensive speed limits are unlikely to be implemented in the short term. OpenAI CEO Sam Altman shared the article in support, and Elon Musk also expressed agreement. Previously, Anthropic researcher Jacob Coxson warned upon leaving the company that AI could wipe out humanity within the next 10 years. @@@ According to cnBeta, Nvidia has officially launched the RTX PRO 5500 Blackwell professional workstation graphics card on its website. The card uses the Blackwell architecture, is equipped with 84GB of GDDR7 VRAM, supports error-correcting code, and has a bandwidth of 1,398 GB/s. It can run larger AI models, support longer context windows, and run multiple models simultaneously without offloading to system memory. In terms of core architecture, it is built on NVIDIA Blackwell and features fifth-generation Tensor Cores and fourth-generation RT Cores; its SM units introduce neural shaders, which can integrate neural networks directly into programmable shaders. The workstation version comes with 3 NVENC encoders and 3 NVDEC decoders, provides up to 4 DisplayPort 2.1b interfaces, has a maximum power consumption of 600W, and offers active air-cooling and liquid-cooling options. The card supports Multi-Instance GPU technology, which can divide a single GPU into multiple fully isolated instances; one instance can use up to 84GB of VRAM, or two instances can each use up to 42GB, with each instance having independent high-bandwidth memory, cache, and compute cores while guaranteeing quality of service. Nvidia says this professional graphics card is designed specifically for rack-mounted workstation deployments and can accelerate agentic AI, physical simulation, and graphics workloads for teams that need powerful compute. @@@ According to cnBeta, Digitimes reports that industry players have recently received “friendly notices” from upstream memory makers, clearly conveying that 2027 shipments will be sharply tightened and that the DRAM supply-demand gap will be very large; the manufacturers’ capacity for 2027 to 2028 is almost fully booked. Team Group General Manager Chen Qingwen said the truly severe shortage may hit in the first half of 2027, when the amount of supply available externally will be very small. Team Group will then only be able to choose which customers to supply, and he worries that customer selection by memory-chip-related manufacturers could affect future revenue. Chen pointed out that DRAM demand is currently firmer than NAND flash demand, and the shortage is very obvious and huge. Team Group’s main product is DRAM, accounting for about 75% to 80%, and next year’s operating strategy will focus on safety stock and customer screening. This assessment is consistent with warnings from multiple institutions. Public reports show that Samsung, Micron, and SK Hynix have fully allocated their DRAM and HBM capacity for all of 2027, covering major long-term agreement customers and small and medium-sized buyers. The DRAM quotas that phone and PC makers can obtain in 2027 are expected to be significantly lower than in 2026. A Goldman Sachs research report published in June 2026 forecasts that the global DRAM supply-demand gap from 2026 to 2028 will be 5.0%, 5.9%, and 3.9%, respectively. Multiple media outlets summarizing supply chain sources point out that most customers ultimately receive only 60% to 70% of their initial requests, and none of the three major manufacturers has plans for new production lines. SK Group Chairman Chey Tae-won recently said that 2027 will face the worst supply-demand imbalance in history, and the surge in AI capital expenditure is pushing the memory market into an unprecedented structural shortage cycle. For downstream device makers, the manufacturers’ “friendly notices” mean that the DRAM supply they can get next year will be significantly reduced, cost pressure will be further passed downstream, and small and medium-sized manufacturers may not even get a foot in the door when seeking supply; they will either be forced to accept higher procurement prices or adjust product configurations to cope with tight supply. @@@ According to cnBeta, Danish pharmaceutical company Novo Nordisk announced on Monday that it will rebrand externally as “Novo” and update its corporate culture as it goes all out to win market share in weight-loss drugs. The company said the change marks a new chapter; it is facing competitive pressure from its main rival Eli Lilly, and investors are also pressing it to launch new blockbuster drugs while awaiting clinical trial results and a long-term growth path. Novo plans to disclose details of its business strategy adjustments at its Capital Markets Day on September 21. The announcement also unveiled a complete new brand system, with the slogan “Lasting Health Starts Now,” conveying the idea that patients should act immediately and move toward long-term health goals rather than delay. The company said this brand campaign aims to bring it closer to the public and all stakeholders, build trust, and integrate breakthrough science into people’s daily lives. Although prescriptions for oral Wegovy exceeded 3 million as of June, Novo’s stock price has fallen about 15% year to date. The company recently halted three clinical trials of an investigational cardiovascular drug. According to IQVIA data cited in Eli Lilly’s earnings presentation, in the second-quarter weight-loss drug market, Novo’s market share was only 38.8%, trailing Eli Lilly’s 60.9%. The announcement also clarified that Novo Nordisk remains the company’s legal registered name, originating from two once-competing Danish pharmaceutical companies—Novo Therapeutic Laboratory and Nord Insulin Laboratory—whose merger gave rise to the name. As more products shift to a direct-to-consumer model, market competition is becoming increasingly intense. The pharmaceutical company has established four new corporate culture principles, including improving business performance, “creating greater value for all stakeholders,” clarifying priorities, simplifying workflows, and never compromising on patient safety and professional ethics. This year also brought major good news for Novo: oral Wegovy was successfully launched and got off to a strong market start, giving it a first-mover advantage over Eli Lilly’s oral weight-loss drug Foundayo. @@@ Alright, that’s all for today’s show! Thank you for keeping me company, and remember to keep a good mood and get some good rest~ If you like our show, you’re also very welcome to subscribe and share it with your friends—that helps us a lot. See you next time!

13分钟
66
1周前
《晚安咖啡》科技夜话:DeepSeek 3万亿模型将发,智谱融资50亿美元,Anthropic呼吁AI限速

《晚安咖啡》科技夜话:DeepSeek 3万亿模型将发,智谱融资50亿美元,Anthropic呼吁AI限速

晚安咖啡GoodNightCoffee

嗨~~大家晚上好呀!今天是2026年9月14日,星期一,我是晚安咖啡的主播安安。今晚咱们不聊别的,来点硬核又好玩儿的——商业科技动态!有哪些新鲜事儿、大趋势?搬好小板凳,跟我一起轻松get吧~ @@@ 据Readhub报道,有爆料称,DeepSeek Code 2.0预计于9月发布,参数量将超过3万亿,性能预计击败Mythos 5.1和GPT-6 Astra。该模型将保持开源开放,设计重点为电脑控制;如果作为旗舰级代码和逻辑大模型推出,将与面向通用Agent任务的V4.1 Pro及Flash形成区分。此外,DeepSeek近期发布了架构变化巨大的V4.1 Flash,却没有更换大版本号;Pro系列新品为V4.1 Pro,升级信息尚未公布,相关说法建议不要对其期待过高。 @@@ 据Readhub报道,中国移动已面向中国大陆国行版本手机用户开放特定型号的eSIM业务办理服务,支持机型包括iPhone 18 Pro、iPhone 18 Pro Max和iPhone Duo,海外版本暂不支持。手机用户需携带身份证及符合办理条件的设备,前往中国移动线下自有营业厅办理,激活平均耗时在五分钟以内。其中,iPhone 18 Pro系列采用实体SIM卡与eSIM双卡设计,而此前的iPhone 17 Pro系列仅支持实体SIM卡。智能穿戴设备方面,新上市的Apple Watch Series 12和Apple Watch Ultra 4用户,可通过手机端Watch App自助办理一号双终端业务。iPhone Duo则是全球首款仅提供eSIM版本的苹果设备,取消了实体SIM卡槽。业内认为,这一设计可能成为未来折叠屏手机的发展趋势。 @@@ Readhub消息,胖东来创始人于东来披露了新招工准则,今后新招录员工将采用学员性质用工模式,签订4年期劳动合同,合同到期后不再续签。于东来表示,这一模式的核心是让员工学习科学文明生活理念、独立人格及相关技术,为社会培养人才;专业突出且愿意留任的员工,可以担任培训师傅。未达到培养目标者不会获得合格证书,合格名单未来可在胖东来官网查询。于东来还透露,胖东来近年人员流失率逐年下降,2026年上半年流失率为0.50%,管理层没有流失;员工平均工资呈上升趋势,2026年1至3月达到9598元。未来招聘的首条标准是考核应聘者对胖东来文化的认知程度,不达标者不予录用。 @@@ 据cnBeta报道,近日广州南沙区停放的150辆新能源网约车被打包处置,起拍价为439.2万元。拍卖过程中仅有一人报名,且无人竞价,车辆最终以底价成交,单车折合约2.93万元。这批车全部为比亚迪D1,也就是秦D1,是比亚迪与滴滴联合开发的网约车专用车型,登记发证时间集中在2021年,至今已有五年多车龄。它们此前登记在深圳咏显通汽车租赁等7家公司名下,从事网约出租车运营,因与鹤岗市一家银行的金融借款合同纠纷被法院强制执行。新车时期,D1的厂商指导价在15.78万元至16.98万元之间。此次价格大幅走低,原因在于车况和营运车辆身份的双重折价。拍卖公告称,这些车辆为非全新下线营运车,机件老化、车体损耗等显性与隐性瑕疵普遍存在,一律按现状交接,成交后不得以车况、信息差异等理由退车或压价。营运车辆里程高、三电衰减明显,退役后又难以转为非营运重新上路,转售空间被大幅压缩。对买家而言,与其指望整车再流通,不如拆解变现。电池包、电机、电控以及钣金件、内饰件在二手件市场都有稳定需求,梯次利用与再制造也能变现。 @@@ 据Readhub报道,Anthropic首席执行官达里奥·阿莫迪发文呼吁为前沿人工智能限速,并提出围绕“可核验性”的三步方案:先由企业引入驻场第三方评估员,再推动美国及其盟友协同,最终寻求全球协作。阿莫迪认为,AI递归式自我改进已经出现,未来6到12个月,智能体群可能借助僵尸网络控制互联网,因此需要放慢模型能力提升节奏,把额外时间用于运营可靠性、对齐、可解释性以及测试评估等安全相关领域。他还表示,美国需要维持并扩大相对中国的技术领先,才有减速空间,而全球限速最终需要中国参与。他同时提出四级国际协议层级,但认为其中全面限速短期内落地可能性较低。OpenAI首席执行官奥特曼转发该文表示支持,马斯克也表示认同。此前,Anthropic研究员雅各布·考克森离职时曾警告,AI可能在未来10年内灭绝人类。 @@@ cnBeta消息,英伟达官网正式发布RTX PRO 5500 Blackwell专业工作站显卡。该卡采用Blackwell架构,配备84GB GDDR7显存,支持错误校正码,带宽达1398 GB/秒,可运行更大AI模型、支持更长上下文窗口,并同时运行多个模型而无需卸载到系统内存。核心架构上,它基于NVIDIA Blackwell打造,搭载第五代Tensor Core和第四代RT Core;其SM单元引入神经着色器,可将神经网络直接集成到可编程着色器内部。工作站版本配有3个NVENC和3个NVDEC解码器,至多提供4个DisplayPort 2.1b接口,最大功耗600W,并提供主动式气冷和液冷方案。该卡支持多实例GPU技术,可将单个GPU划分为多个完全隔离的实例,一个实例最多使用84GB显存,或两个实例各使用最多42GB显存,每个实例拥有独立的高带宽内存、缓存和计算核心,并保证服务质量。英伟达表示,这款专业显卡专为机架式工作站部署设计,可为需要强大算力的团队加速代理式AI、物理模拟与绘图工作负载。 @@@ cnBeta消息,据Digitimes报道,近期业界陆续收到上游存储器原厂的“友善通知”,明确转达2027年出货量将大幅紧缩,DRAM供需缺口非常大,原厂2027至2028年产能几乎都被预订完。十铨总经理陈庆文表示,真正严重的缺货可能落在2027年上半年,届时外部能取得的货量非常少,十铨将只能挑选客户供货,他担忧存储芯片相关厂商挑客户因素恐怕牵动后续营收。陈庆文指出,DRAM需求目前比NAND闪存更加稳固,缺口非常明显且庞大。十铨主力产品是DRAM,占比约75%至80%,明年运营策略将以安全库存及客户筛选为主。这一判断与多家机构预警一致。公开报道显示,三星、美光及SK海力士的DRAM与HBM 2027年全年产能已全数分配完毕,涵盖长期协议大客户及中小型买家。手机及PC厂商2027年能取得的DRAM配额,预计将较2026年明显减少。高盛2026年6月发布的研究预测,2026至2028年全球DRAM供需缺口依次为5.0%、5.9%和3.9%。多家媒体汇总供应链消息指出,多数客户最终配货仅拿到一开始请求的60%至70%,三家原厂均无新增产线规划。SK集团会长崔泰源近期也表示,2027年将面临史上最严重的供需失衡,AI资本开支的狂飙正将存储市场推入前所未有的结构性短缺周期。对于下游终端厂商而言,原厂的“友善通知”意味着明年能拿到的DRAM货源将显著减少,成本压力将进一步向下游传导,中小厂商可能连求货的门都摸不到,要么被迫接受更高的采购价格,要么调整产品配置以应对供应紧张。 @@@ cnBeta消息,丹麦制药企业诺和诺德于周一宣布,将对外品牌更名为“Novo(诺和)”,并更新企业文化,全力争取减肥药领域市场份额。公司称,这项变革标志企业翻开全新篇章;它正面临主要竞争对手礼来的竞争压力,投资者也施压要求其推出新的重磅爆款药物,并期待临床试验成果和长期增长路径。诺和计划在9月21日资本市场日活动上详细披露业务战略调整方案。公告同步公布整套全新品牌体系,口号为“即刻开启持久健康(Lasting Health Starts Now)”,传递患者应立刻行动、向长期健康目标迈进而非拖延观望的理念。公司表示,这套品牌传播旨在拉近与公众及各利益相关方的距离、建立信任,让突破性科学融入大众日常生活。尽管口服版维格维(Wegovy)处方量截至6月已突破300万张,但诺和股价年内已下跌约15%。公司近期叫停了一款在研心血管药物的三项临床试验。根据礼来财报演示文稿引用的艾昆纬(IQVIA)数据,第二季度减肥药市场中,诺和市场份额仅38.8%,落后于礼来的60.9%。公告还说明,诺和诺德仍为企业法定注册名称,该名称源自丹麦两家曾经互相竞争的制药企业——诺和治疗实验室与诺德胰岛素实验室,二者合并后诞生此名称。随着越来越多产品转向直面消费者的模式,市场竞争日趋白热化。药企制定了四项全新企业文化准则,其中包括提升经营表现、“为全部利益相关方创造更大价值”,明确优先级、简化工作流程,以及在患者安全与职业道德方面绝不妥协。今年诺和也迎来重大利好:口服版维格维成功上市,市场开局火爆,相比礼来的减重口服药Foundayo,它抢占了先发优势。 @@@ 好啦,今天的节目到这里就结束啦!感谢大家的陪伴,记得带着好心情,好好休息哦~如果您喜欢我们的节目,也非常欢迎订阅和转发给你的小伙伴,这对我们非常有帮助。那我们下期再见吧!

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1周前
Vol.40 不卷价格,跨境电商还能靠什么赢?【对话森帛电商·上】

Vol.40 不卷价格,跨境电商还能靠什么赢?【对话森帛电商·上】

云汇FM

返校季尚未结束,圣诞主打产品已经陆续抵达大洋彼岸。比起卷流量、卷价格,森帛要走一条与众不同的道路——“美学驱动,极致供应”。 面对AI工具对传统电商运营的冲击,普通卖家该如何建立自己的护城河?当销量暴跌70%、裁员40%,森帛如何走出至暗时刻,实现成功转型?北美流行的印花内裤、趣味袜子,看似高利润的“爆款”实际上是“利润毒药”?这期节目中,森帛电商联合创始人老俞将毫无保留地分享他在跨境出海十余年间积累的避坑指南、柔性供应链的底层逻辑,以及他所坚守的“利他主义”与“长期主义”。 年底旺季将至,除了黑五备货,我们也想聊聊跨境电商的长期主义:当低价越来越难,流量越来越贵,跨境卖家还能靠什么赢下下一个旺季? 🎙️ 本期嘉宾 俞凯军,森帛电商联合创始人,森帛电商织光纪事业部总经理。拥有9年跨境电商实战经验,连续创业12年,曾操盘十亿级跨境电商项目。 ⌛️ 时间轴 02:13 产品开发与极致供应链:跨境电商的核心壁垒是什么? 04:15 顺势而为:如何跳出价格内卷? 06:04 年轻团队的优势与管理方式 09:58 危机与转折:销量下滑70%,森帛如何自救? 15:25 本地化产品开发:“不可能一盘货卖全球”! 17:51 跨境电商能如何用AI提升购物体验? 19:02 北美流行的印花内裤和趣味袜子:那些看似暴利的“失败品类” 23:27 SHEIN 的秘诀:用柔性供应链支撑海量SKU 26:16 供应链中最容易被忽视的两个环节 28:12 Holiday Season备战:圣诞、黑五如何提前布局? 34:11 从1688铺货到自主研发:顺应消费者越来越高的品质要求 35:51 成熟市场与新兴市场:跨境品牌如何选择不同打法? 37:54 本地化团队与线下市场:出海过程中容易被忽视的机会 🎬 视频播客将同步上线于 Airwallex 空中云汇官网|小红书|B站|知乎,以及公众号/视频号 @Airwallex空中云汇 等平台。

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