赵露思《小小的勇气》开播,卖惨搏流量还是真心有话说

娱乐圈路人

本期有些地方略显犀利,大家且听且珍惜吧~ 感谢大家愿意付出宝贵的时间来倾听本期播客,祝你在所有的天气中都能一直快乐~ 另外我们的听友群已经组建啦,欢迎大家添加炮姐的微信进群:jiaoban0714 00:00 锐锐讲述《苦尽柑来遇见你》大结局,不喜欢剧透的宝子直接跳转到下一个~ 04:06 赵露思综艺《小小的勇气》开播,流量圣体带来舆论大战,这档综艺到底想说什么啊?!(粉丝绕道啦,炮姐有一些犀利发言) 12:21黄子韬和安悦溪宣布研发卫生巾,是流量笑话还是天降福利,直播间的家人们在哪里 15:23 浪姐李晟民选出圈,新还珠vs老还珠争议不断,谁能稳进浪姐出道TOP5 22:31 古天乐曝港区演员减片酬后项目仍有限,大陆电影从《战狼》到《流浪地球》,港片的未来在哪里 27:05 “邪眸白虎”高泰宇退圈上热搜让我们费解,顺便回忆了一下利路修和徐正溪,徐正溪老师能不能来贵女替脸云来哥啊!! 32:50 王一博赛车冲出赛道,旅游的李现、骑车的吴磊、玩极限运动的王一博,除了好身材,明星们从爱好中获得了什么 37:28 《无限超越班》官宣播出时间,向华强惊喜加盟,哈尼克孜算flop了吗 39:51 推荐环节: 炮姐:剧集《棋士》《贵女》矮子里拔将军,再再再次推荐沈奕斐老师切片 锐锐:《苦尽柑来遇见你》值得看到最后 【关于主播】 锐锐:苦尽柑来遇见你的自来水安利粉 炮姐:沈奕斐老师的忠实观众 欢迎来炮姐的朋友圈看看:jiaoban0714

41分钟
1k+
9个月前

Vol.84 当奢侈品不 “吃香” 时尚营销该如何另辟蹊径?

钱钱品牌局

“时尚易逝,风格永存。” 但在当下竞争激烈的商业世界里,光有风格可不够,时尚营销正成为决定品牌兴衰的关键密码。你是否好奇,那些时尚品牌是如何在变幻莫测的市场中找准方向,让消费者心甘情愿买单的? 本期《钱钱品牌局》对话原ELLE/SUPERELLE全国商务总监,ELLEDECO副出版人;现幕后公关合伙人 Selina Li,共同探讨: 1、2025 年时尚行业市场有哪些细分领域增长机遇? 2、品牌如何通过联名合作实现差异化竞争? 3、消费者在时尚消费上的需求发生了哪些变化? 4、品牌该如何借助时尚媒体提升自身营销效果? 5、时尚营销从业者应如何应对职场中的挑战? 共谈嘉宾介绍: Selina Li 幕后公关合伙人 原ELLE/SUPERELLE全国商务总监,ELLEDECO副出版人 钱峻 《钱钱品牌局》主理人 联合主播 / M360 MSAI & 创+平台 创始人 JASMINE 杨志华《钱钱品牌局》联合主播/品牌实战派专家 前百胜餐饮集团市场副总裁 莫胜晖 创+100品牌榜 专家顾问 / MSAI 营销科学家 Angela Luo 创+项目总监 SHOWNOTES: 3:44 2025年整个环境来讲趋于保守,奢侈品行业总体面临非常严峻的挑战。 6:55 1980到2000年, 时尚行业的引入和模仿的初级阶段。 9:15 2000年之后第二阶段,中国本土品牌的崛起和新兴。 10:16 2010到2020年第三阶段,中国的本土品牌就开始走向国际市场了。 12:26 2020年后第四个阶段,由技术驱动和新零售的这样的时尚产业变革。 13:44 品牌要基于自己独立的视觉识别系统,建立独特的品牌形象。 19:50 品牌跟文化艺术的合作和加持的,会让品牌的溢价能力和价值感会有提升。 28:31 品牌的营销手段也从最初的硬广转成了开始讲内容,讲故事。 38:22 是品牌在选择cross over过程中,不同维度组合权才是品牌亮点。 43:23 好看是要跟campaign本身所要达到的这个目的是匹配的。 51:37 存在即合理, 每个媒体其实都有它自己的价值。 1:01:40 职场中要有自己非常明确的价值体系,不要被情绪所主导,要有稳定的输出。 2025 时尚市场:挑战与机遇并存 2025 年的时尚行业面临着复杂的市场形势,奢侈品行业整体发展面临挑战,这主要源于市场的周期性变化。但在困境中也存在增长机遇,手表、珠宝、眼镜等细分领域表现突出。这些品类的部分品牌在 2024 年保持了两位数的增长,其增长得益于产品的高单价、限量稀缺性和保值属性。比如劳力士的一些限量版手表,不仅工艺精湛,还具备很强的保值增值能力,成为消费者投资与收藏的选择。消费者在时尚消费上更加精明,从追求奢侈品的全面性转向注重耐用、高品质且保值的单品,这一变化反映出消费观念的成熟。 同时,带有玄学标签的单品逐渐兴起,像一些印有特殊符号或寓意的饰品,在社交媒体上受到年轻人的关注。这些单品满足了消费者在情感和心理上的需求,为他们提供了情绪价值,这也体现出消费者在时尚消费中对精神层面的追求。 中国时尚行业:从萌芽到蓬勃发展 中国时尚行业的发展历经多个阶段。早期是引入模仿阶段,像 1988 年《世界时装之苑ELLE》进入中国,与上海伊势丹、雅诗兰黛合作,开启了时尚启蒙。当时,买杂志送口红的营销方式,吸引了众多消费者,也让时尚概念走进大众视野。 2000 年之后,本土品牌开始崛起,市场细分程度加深。李宁、波司登等品牌不断发展,国内设计师品牌也纷纷涌现,满足了不同消费者的个性化需求。2010 - 2020 年,中国品牌加速国际化进程,频繁亮相国际时装周。李宁在纽约时装周以 “中国李宁” 系列惊艳世界,将中国文化与时尚潮流相结合,提升了品牌的国际影响力。近年来,技术驱动和新零售变革成为行业发展的重要动力,线上零售迅速发展,天猫、抖音、小红书等平台成为品牌营销的重要渠道,消费者对品牌决策的影响力日益增强。 品牌差异化策略:在竞争中脱颖而出 在竞争激烈的时尚市场中,品牌打造差异化至关重要。建立独特的品牌形象是基础,耐克的 “钩子” LOGO 和 “Just Do It” 口号,简洁且具有高度辨识度,传达出品牌积极进取的精神,让消费者能够轻易区分。潮流化联名是实现差异化的有效策略,喜茶与 Fendi 的合作就是典型案例。二者联名推出的黄色系饮品,不仅在视觉上给人强烈冲击,还融合了茶饮的亲民与奢侈品的高端属性,引发社交媒体热议,吸引了不同消费群体的关注。限量版和独特设计也能吸引消费者,路易威登与 Supreme 的联名,凭借限量发售和独特设计,在年轻消费者群体中掀起抢购热潮,为品牌注入了新的活力。 消费者需求变迁:驱动营销变革 消费者需求和偏好的变化深刻影响着时尚营销。过去,炫耀性消费较为普遍,消费者注重品牌 LOGO 带来的身份象征。如今,他们更倾向于购买具有独特性和故事性的产品,对品牌文化和内涵的关注度不断提高。营销手段也从传统硬广向内容营销、体验营销转变。品牌通过举办 pop up 活动,为消费者创造独特的体验。始祖鸟在静安寺的旗舰店博物馆,与德国美诺洗衣机合作,针对始祖鸟服装难清洗的特点,展示美诺洗衣机的特殊功能,将产品功能与使用场景深度结合,提升了消费者对品牌的认知和好感度。 时尚感塑造与营销资源整合 品牌在塑造时尚感时,视觉呈现非常关键。品牌需要借助时尚界专业人士、创意公司和媒体的力量,打造符合目标受众审美的视觉效果。在选择明星和 KOL 时,要注重其与品牌精神的契合度。LV 选择王嘉尔,看中的是他在潮流文化中的影响力以及与品牌年轻、时尚形象的契合度;Prada 启用多元的明星代言矩阵,包括李现、贾玲、脱口秀演员等,从不同角度展现品牌的包容性和创新性,吸引了更广泛的消费群体。 时尚媒体在品牌营销中具有不可替代的作用。五大刊等时尚媒体拥有专业的团队和丰富的资源,能为品牌提供溢价空间。不同媒体各有专长,品牌应根据自身需求合理选择和利用媒体资源。时尚媒体在艺人统筹、视觉表达和挖掘品牌文化内涵方面表现出色,能够帮助品牌提升形象和影响力。 TAKEAWAY * 1. 市场周期性波动是时尚行业的常态,品牌需提前规划,在不同周期调整策略,以应对市场变化。 * 2. 关注细分领域的增长机会,深入研究消费者对耐用、保值产品的需求,开发相应的产品和营销策略。 * 3. 重视产品的情绪价值,将其融入品牌营销中,通过社交媒体等渠道,与消费者建立情感连接。 * 4. 本土品牌应抓住发展机遇,不断提升自身实力,借助国际化平台提升品牌知名度和影响力。 * 5. 打造差异化品牌形象,从品牌标识、口号到产品设计,都要有独特性,让消费者能够轻易识别和记住。 * 6. 合理运用联名策略,选择与品牌调性相符的合作伙伴,通过融合不同品牌的特色,吸引更多消费者。 * 7. 随着消费者需求向体验和舒适转变,品牌应注重产品的实际体验,在设计和营销中融入舒适的理念。 * 8. 选择明星和 KOL 代言时,要综合考虑其形象、影响力和与品牌精神的契合度,确保代言效果。 * 9. 善用时尚媒体资源,根据媒体的专长和品牌需求,制定针对性的媒体策略,提升品牌宣传效果。 * 10. 从业者要保持学习和进取的心态,不断提升自身能力,以适应快速变化的时尚营销行业。 时尚营销是一个动态发展的领域,品牌和从业者需要持续关注市场趋势,深入了解消费者需求,不断创新营销手段,才能在激烈的市场竞争中立于不败之地,实现品牌的可持续发展。

67分钟
99+
9个月前

宝宝玩具红黑榜|不同的时期到底要给宝宝玩儿什么

当妈妈了

各位宝爸宝妈们,给宝宝挑选合适的玩具可是育儿过程中的一件大事呀!玩具选对了,那能助力宝宝快乐成长、开发智力;要是选错了,可能就成了 “闲置品”,甚至还存在安全隐患。 在这期播客里呀,我们详细地为大家梳理出一份超实用的玩具红黑榜~ 红榜里呢,都是那些备受推荐的宝藏玩具呀。比如新生儿时期,可以给宝宝准备色彩鲜艳的视觉卡片,刺激他们的视觉发育;到了婴儿期,柔软的布书、带响声的摇铃,能吸引宝宝去抓握、探索,锻炼手部精细动作和听觉感知;幼儿期的积木、拼图等玩具,则有助于培养宝宝的空间思维、创造力和解决问题的能力。 不管你是初为人父母,正对着五花八门的玩具货架犯愁,还是已经给宝宝买过不少玩具,但还想挑选得更精准的家长,这档播客都不容错过哦,快来一起听听,让咱们给宝宝的每个成长阶段都配上最合适的玩具吧! 02:10 在月子里就可以给宝宝买的玩具 02:42 买玩具一定要注意的事情 04:00 买玩具一定要看材质 04:30 不同的宝宝有不同的玩具偏好 06:30 1岁后宝宝有更多自己的想法了 08:30 0-6个月宝宝的玩具推荐 11:00 培养注意力的好玩具 15:30 玩具是要慢慢玩的,宝宝不会也别紧张 18:40 宝宝爱玩什么宝宝自己决定 19:58 龙宝爱玩的玩具推荐 21:50 好玩好看的触摸书 26:19 玩具都会受到宝宝的摧残 28:39 要注重质量而非数量,同样的玩具不要多买 DJ:艺华(Eva) 80后新晋宝妈,资深媒体人,主持人,《房产圆桌派》主理人。曾任电视台,网络传媒房产栏目制片人,责编,主持人,《misscity》杂志出品人,主编。现在宝宝12个月。 DJ:moti 90后新晋宝妈,品牌创始人,clap商业策划主理人。曾经的广告人,现在新消费品创业中。宝宝现在16个月。

40分钟
99+
9个月前

EP14 (全英) Speak it till You Make it: 掌握英语语言知识(词汇、语音和语法)

英语冰美式

Main Themes and Important Insights 1. The Role of AI in English Learning: * AI for Simple Communication vs. Deeper Connection: While AI translation tools are excellent for basic communication (e.g., ordering food), they are insufficient for building real human connections, understanding cultural nuances, or professional communication. * Language Learning Beyond Translation: Learning a language is about communication, connection, and understanding culture, which AI cannot fully replicate. Cultural concepts often lack direct equivalents across languages. * AI as a Learning Aid: AI tools can support learning by improving efficiency and providing feedback on pronunciation and grammar, facilitating deliberate practice. * Challenging the Idea of Replacing Teachers: The notion that AI negates the need for teachers and structured learning is implicit in the discussion about systematic learning. 2. Effectiveness of Fragmented Learning: * Systematic Fragmented Learning is Key: Learning in short bursts of time can be effective if it's systematic, with a clear learning path and connection between different learning activities. * Importance of Clear Goals: Learners need to know what English skills they aim to acquire to make fragmented learning meaningful. * Utilizing the CEFR Framework: The Common European Framework of Reference for Languages (CEFR) can help learners understand their current level and set appropriate learning goals. Most Chinese learners fall between A2 and B1 levels initially. * Learning Materials Should Be Slightly Above Current Level: To be effective, practice materials should challenge learners but not be so difficult as to be incomprehensible. 3. Rethinking Vocabulary and Grammar Learning: * Vocabulary Learning Beyond Memorization: While vocabulary size is important, the focus should shift from passive recognition to active use in context. * Goal-Oriented Vocabulary Learning: The method of vocabulary acquisition should align with the learning goal (e.g., test-taking vs. spoken communication). For output-focused learning, understanding and practicing words in context is crucial. * Deliberate Practice for Active Vocabulary: Consciously trying to use new words in real-life scenarios or creating sentences helps convert passive vocabulary into active vocabulary. AI can assist in this process by providing examples and feedback. 4. Effective Grammar Learning: * Grammar for Communication, Not Just Theory: Overemphasis on theoretical grammar rules and abstract exercises (like complex subjunctive questions) hinders practical application and communication skills. * Moving Beyond Simple Sentence Structures: Learners should consciously practice using varied grammatical structures and avoid relying solely on basic patterns like starting every sentence with "I." AI can help generate alternative sentence constructions. 5. Effective Pronunciation Learning: * Beyond Phonetic Symbols: Simply mastering the 48 phonetic symbols is insufficient for good pronunciation due to changes in connected speech, stressed/unstressed syllables, reduced vowels, and consonant-vowel combinations. * Focus on Key Challenges for Chinese Speakers: Learners should prioritize sounds that are different or absent in Chinese (e.g., "th" sound, diphthongs) and focus on features of connected speech (e.g., lost plosives, linking sounds, intonation, rhythm). * Importance of Feedback: Feedback, whether from AI speech recognition or real conversations, is crucial for identifying and correcting pronunciation errors. * Overcoming Fear of Accent: Learners should not let the fear of having an accent prevent them from speaking. Speaking more leads to discovering areas for improvement. * Realistic Expectations from Native Speakers: Native speakers generally have realistic expectations for non-native speakers, and clear communication is valued. However, at intermediate and advanced levels, language competence can influence perceptions of overall competence, particularly in professional settings. * Prioritize Speaking and Then Refining: The most important step is to start speaking. Refinement of pronunciation can come later with feedback. 6. Shifting Learning Mindset: * Aim for Spoken Fluency: The overarching goal should be to speak English confidently. Vocabulary, pronunciation, and grammar are tools to achieve this goal. * Focus on Practical Application: Learning should be oriented towards real-world use and communication rather than just theoretical knowledge. * Embrace Mistakes as Part of Learning: Fear of making mistakes should be overcome to facilitate practice and improvement. 欢迎大家留言分享你的感想,或者加艾薇同学的微信加入我们的听友群参与讨论~

28分钟
99+
9个月前

EP15 (全英) Crack the Code of English: 英语学习底层逻辑和“听-说-读-写-交互”路径

英语冰美式

Main Themes and Important Ideas 1. The Shift from Exam-Focused to Communication-Focused Learning: * The podcast acknowledges that while many initially learn English for exams, the goal for many has shifted towards using English for real communication. * Focusing solely on exams can lead to an overemphasis on techniques rather than genuine improvement in overall proficiency. * Improving the four core skills (listening, speaking, reading, writing) will naturally lead to better exam scores. 1. The Input-Output-Interaction Learning Pathway: * A practical learning pathway is introduced, starting with input skills (listening and reading), moving to output (speaking and writing), and ultimately focusing on interaction. * The key is to apply this pathway using a single topic to connect the different skills. 1. Strategies for Effective Input (Listening and Reading): * Listening:Start with a general listen and then move to intensive listening if comprehension is low. * Intensive listening involves using transcripts, looking up unfamiliar words, and repeated listening to smaller sections. * Focus on collecting useful expressions relevant to the chosen topic. * Recognize and train for connected speech, stress, weak forms, and reductions through techniques like shadowing. * Chunking: Treat common phrases (e.g., "a lot of," "would've been") as whole units rather than separate words. * Shadowing: Repeating what someone says while they are still speaking, focusing on rhythm and intonation rather than immediate meaning. Start with partial shadowing (last few words) or silent mouthing if full shadowing is difficult. * Reading:Find reading materials related to the listening content, possibly at a slightly easier level if the listening was challenging. * Focus on understanding unfamiliar words and expressions in context through multiple related articles (e.g., reviews, comments). * Repeated exposure to vocabulary in different but related contexts aids long-term memory. * Avoid excessive vocabulary memorization at the initial reading stage. 1. Strategies for Effective Output (Writing and Speaking): * Writing:Start with writing around the chosen topic to prepare for speaking. * Use AI tools for revision, focusing on sentence-by-sentence improvements rather than complete rewrites. * Provide clear prompts to AI, specifying the desired level of revision and feedback (e.g., acting as an English teacher, revising sentence by sentence without major changes). * Ask AI for explanations of its revisions to understand areas for improvement. * Structure thoughts before writing using personal outlines (e.g., summarize, share opinion, make a conclusion) to overcome the "not knowing what to say" barrier. * Speaking:Build upon the input and writing done previously. * Use the Feynman Technique by explaining the learned content to oneself or an imaginary person. * Start by memorizing scripts and then gradually improvise. * Utilize AI for semantic feedback on spoken English, asking for revisions and identifying potential pronunciation issues when words are not recognized. * Practice presenting the topic as if giving a real presentation to improve delivery. * Resist the urge to rely on scripts during practice to prepare for natural interaction. 1. The Crucial Role of Interaction: * The ultimate goal of language learning is real-time interaction. * Prepare for interaction by anticipating potential questions and considering different perspectives. * Leverage AI agents as conversation partners to simulate real-life discussions on the chosen topic, including role-playing. * Engage in real conversations with others when possible, even if not fully prepared. * Recognize that most people are patient and understanding towards non-native speakers. * Prepare for specific interactions by researching relevant topics to build connections and have something to talk about. * Quote: "Our ultimate focus is on spoken interaction...communication between people is interactive. It involves both listening and speaking, reading and writing. So, ultimately, we need to focus on the integrated use of all four skills, which is reflected in real-time interaction between people—what we call interactional skills." 欢迎大家留言分享你的感想,或者加艾薇同学的微信加入我们的听友群参与讨论~

23分钟
99+
9个月前

EP16 (全英) The Dressmaker's Gift: “普通人有权利定义,生活要以何种方式继续!”By 后浪

英语冰美式

I. Harriet's Contemporary Story & Her Connection to the Past: * Personal History and Heritage: Harriet is in Paris and feels a profound connection to a dress displayed in a museum, recognizing it as part of her "shared histories" and "my own personal history." This sets up the central theme of exploring family history and legacy. * Seeking Identity and Purpose: Harriet's move to Paris and her interest in fashion, despite her father's disapproval, suggest a desire to forge her own path and connect with her past. The encouragement from her grandmother Claire and her friends in a photograph fuels this journey. * Uncertainty about Family Legacy: While drawn to her ancestors, Harriet harbors anxieties about their past, particularly her grandmother Claire's relationship with a German officer during the war, Ernst. She fears inheriting "shame and guilt" and questions the nature of her family's legacy. * Impact of Mother's Depression: Harriet reflects on her mother's life and wonders if a difficult family legacy contributed to her "fragility" and the "depression that ultimately destroyed her." This suggests a deeper exploration of intergenerational trauma. * Developing Relationships: Harriet is forming connections in Paris, notably with Simone, a colleague, and Thierry, with whom a romantic interest is blossoming. These relationships provide a contemporary backdrop and potential for support as she delves into her family history. * Personal Growth and Finding Strength: Through learning about her grandmother's history, particularly her Breton roots and bravery during the war, Harriet begins to feel a sense of connection and strength within herself, overcoming feelings of inadequacy. * Traumatic Event: A traumatic incident involving a speeding van and a terrorist plot leaves Harriet severely injured and in a coma. This event serves as a potential catalyst for deeper reflection and change. II. Claire, Mireille, and Vivienne's Story During World War II: * Life Under German Occupation in Paris (1940-1942): The excerpts vividly portray the daily realities of life in occupied Paris, including curfews, the presence of German soldiers, rationing (implied by scarce food and chocolate being a luxury), and the continuation of the fashion industry under special licenses. * Resistance Activities: Mireille becomes involved in the French Resistance, undertaking tasks such as delivering messages and potentially sheltering individuals. This highlights the bravery and risks taken by ordinary citizens. * Friendship and Support: Claire, Mireille, and Vivienne, who live and work together as seamstresses at Delavigne Couture, form a strong bond of friendship and offer each other support in difficult times. * Moral Ambiguity and Complicated Relationships: Claire enters into a relationship with Ernst, a German officer, which creates tension and moral conflict, particularly with her brother Jean-Paul. This explores the complexities of survival and personal choices during wartime. * Infiltration and Deception: Vivienne's character raises suspicion. While seemingly a friend, there are hints of a hidden agenda and potential connection to Monsieur Leroux, suggesting a more complex role within the wartime context. * Deportation and Concentration Camps: Vivienne's later experiences in a concentration camp are revealed, highlighting the brutal realities faced by those deemed enemies of the Nazi regime. The descriptions of the triangles and her act of sabotage underscore the resilience and resistance within the camps. * Loss and Capture: The arrest of Monsieur and Madame Arnaud, and later the capture of Claire and Vivienne by the Gestapo, demonstrate the constant danger faced by those involved in resistance activities. * Acts of Defiance and Resilience: Despite the hardships, the women demonstrate acts of defiance, such as Vivienne's sabotage in the factory and Claire's courageous stand against Ernst. Their resilience in the face of oppression is a central theme. III. Parallels and Connections Between the Narratives: * Fashion as a Backdrop: The world of haute couture serves as a common thread connecting the two timelines. For Harriet, it's a career and a link to her grandmother's past; for Claire, Mireille, and Vivienne, it's their profession and a part of the fabric of their lives in occupied Paris. * Themes of Identity and Legacy: Both narratives explore the characters' search for identity and grapple with the weight of family history and personal choices. * Courage and Resilience: The stories of Claire, Mireille, and Vivienne highlight their courage and resilience in the face of war, qualities that Harriet seems to be discovering within herself through their story. * Impact of the Past on the Present: Harriet's emotional reactions to her grandmother's story and the echoes of past trauma in her nightmares demonstrate how the events of the war continue to impact subsequent generations. 欢迎大家留言分享你的感想,或者加艾薇同学的微信加入我们的听友群参与讨论~

16分钟
99+
9个月前

Vol.22 为个人化债,在50万额度的消费贷新政里,看世间百态

乌米粢饭

4000家银行展开了白热化的消费贷大战,消费贷利率正式进入“2时代”。为何要鼓励消费贷?去年年底,中央经济工作会议强调,要推动“中低收入群体增收减负,提升消费能力、意愿和层级,实施提振消费专项行动,惠民生、促消费、增后劲。”这些会议精神,已经形成文件,逐渐落地。3月16日国务院发布的《提振消费专项行动方案》,提出了八部分30项举措。《方案》的关键其实不在于提高贷款额度,根本还是在于“增收入”“保兜底”。 我们不难发现,除了银行之外,国内的信贷市场是非常庞大而丰富的。换句话说,银行贷款或只能反映一小部分的民生现状。在更广阔的下沉城市、乡镇,还有太多银行覆盖不到的授信人群。这里是消费金融机构、小贷、民间借贷的繁荣地带。除此之外,做着信贷生意的科技机构如雨后春笋般出现,也承担着助贷的责任。 信贷往往是顺周期的行业。在经济上行期,企业扩产、个人上杠杆的动力足,相反对于大多数企业和个人而言借贷意愿大幅降低,这时消费贷或可看做是逆周期调节的方式,帮助真正有困难、有需求的我们,渡过难关。虽然在信贷行业对一个人的评价,就是其信贷分数,就像蚂蚁花呗的积分,给每个人的信用打分。但看上去冷冰冰的数字背后,是大数据下真实的性别、姓名、工作、区域,以及消费习惯……信贷是多么全面的世间百态。 早在工业革命时期美国就开启了信贷市场的发展,在二战之后日本等亚洲国家、地区也开启了信贷时代,于我们而言,信贷市场的发展时间相对较短。在互联网的助力之下,信贷繁荣来的更快更方便。但是,无论是银行端的不良率上升,还是个人端的资产负债表失衡,我们都不得不面对一个实事,个人也需要化债,或者说个人破产也是有可能发生的。未来,随着个人破产制度的不断建立、完善,我们或许会看到,信贷市场的成熟带给普通人的是机会,是挑战,是如何用好信贷工具的思考。 欢迎加微信:Miaomiaosis2,我们一起讨论交流,另外,如果你觉得确实有用,感谢分享给身边的人~ 思维导图 收听地图 04:17 4000家银行进入消费贷利率"2"时代 05:32 为什么要鼓励消费贷 08:29 消费贷的钱真的拿出去消费了吗? 15:54 信贷本是顺周期的,消费贷可作为逆周期的调节 17:47 消费金融机构与小贷机构才是大多数的民生 26:16 助贷平台、互金,可真是一门好生意 35:38 不良与坏账率,针对不同人群的信贷产品 38:21 个人贷款的类型有哪些? 40:25 个人破产制度的探讨 51:03 识别”诚实而不幸"的人是一件很难的事情 主创团队 主持人:淼淼学姐、小蜜蜂 剪辑:Lxin 制作:Lxin BGM 片头音乐: 加藤達也 - LOVE POWER 插曲: 大嶽香子 - GIN TONIC ~オヤジ~ 片尾音乐: Tayori - 花から ——关于我们—— 人在金融圈,学在商学院,努力破圈子,广纳搞钱搭子~ 认知有壁垒,信息有茧房。节目中的所有观点是我们日常的思考,嘉宾和我们的投资、创业、副业…..等等搞钱建议仅代表个人,大家仅作参考哦~也欢迎交流

59分钟
8k+
9个月前

EP77《父母格差》:鸡娃的本质是拼家长?

📖书读完了

“只强调‘考上好学校’或‘接受高质量教育’重要性的家长主义社会,真的能给孩子们带来幸福吗?” 大家好,这里是《书读完了》的第77期节目,我们的形式是三个人共同读一本书,聊聊各自的阅读感受。本期主播是苑伶、简宁、村长。 本期我们一起聊的是今年1月刚出版的新书《父母格差》,作者是日本教育学家志水宏吉,他在这本书中主要描写的是一个日本社会的现象,即“家长主义”。家长主义可以理解为:父母的财富和父母的教育愿望决定了孩子的教育背景、质量以及未来的社会地位。 作者认为,随着新自由主义思潮不断弥漫 ,日本原先的教育体系不再有效,教育的隐形差距越来越大,乃至形成无法跨越的鸿沟,带来了显著的公平性问题。这本书就是他对形成家长主义的社会根源的剖析,也提出了他认为或许可行的解决方案。 因为这本书探讨的是教育问题,所以今天我们特别邀请到了村长的好朋友姚建莉,来一起聊聊教育的话题。 以下是我们的讨论: 02:10 开场小互动:你是鸡娃派还是不鸡娃派? 10:52 什么是家长主义?我们是否正处在一个家长主义的时代? 25:35 目前鸡娃的三类主流人群 30:55 算一笔账:一个小孩的教育费用到底需要多少钱 37:17“被育儿绑架的妈妈”:家庭教育如何分工? 41:38 精细育儿 vs 放养育儿 54:31 是否推荐:或许更适合新手妈妈

60分钟
1k+
9个月前
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