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With a forecast revenue of 370 billion USD in 2024 market size, roughly three times the size of the US market and Europe, China's apparel market  is home to up and coming fashion brands as well as big brands buying up international competitors. What can insiders share from that industry?
 
Featuring
- Li Boyan: Fashion Photographer
- Lucrezia Seu: Plush Consulting - Founder
- CK Zhang : 张本赛含之 SAIANZI - Founder

To go further
- Middle Earth episode #93 Invisible Summit: One Blind Person’s Journey to 8,848 Meters
- Middle Earth episode #24 Dealing with the diaspora: Catering to Chinese clients abroad
- Talking Shop, article by Emily Conrad for The World of Chinese Magazine
- Turning the Tide, article by He Yingzi
- Vintage Values, article by Hatty Liu

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next film or look for a specific talent, please get in touch!

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With thanks to Ren Jiayin for production assistant, Sean Calvo for music support and Lucrezia Seu for poster picture.

The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.