来自日本新泻中越地区的品牌是如何走出山脉，历经金属加工重镇的锻造的？最终又以哪些方式启发人们“亲近自然的生活价值”？本期博客，我们将一同分析这条连接人与自然的纽带——Snow Peak。

时间轴

01:20 Snow Peak的历史

10:22 产品设计与销售理念

20:07 公司规模与发力方向

25:15 自营渠道与海外市场的拓展

29:20 The Snow Peak Way

隈研吾为Snow Peak设计的住箱

延伸阅读

SAP BrandVoice: Snow Peak Climbs to Higher Level of Customer Engagement

Snow Peak Way Origin Story

Snow Peak Wants You To Reconnect With Nature in a Beautiful Way

Our History

Meet the Visionary Behind Japan’s Most Important Outdoor Brand

Snow Peak rethinks the traditional campground with 25-acre ‘Campfield’ concept

<The Snow Peak Way> I & II

Music

Will you dance with me - Roy Yarom