主播
节目简介
来源：小宇宙
The world isn't getting better. But strangely, we're not giving up.
Welcome to “dysoptimism": the tension between a world that feels increasingly dystopian and our determination to remain optimistic about our own lives.
Emma Chiu, Global Director of VML Intelligence and one of the minds behind The Future 100, joins Shanghai brand strategist Stephen Drummond to explore what this means for consumers, culture and brands.
As economic pressure, AI anxiety and algorithm fatigue collide, people are finding optimism in smaller pleasures, real-world communities and experiences that bring back surprise and discovery. We explore our increasingly complicated relationship with technology, the growing desire for more human experiences, and why China continues to be a powerful engine for global trends.
Key takeaways:
* Dysoptimism is shaping consumer behavior: pessimism about the world, but optimism about our own lives.
* Small pleasures are taking on greater importance, from “treatonomics” to wellness rituals and everyday experiences.
* Algorithm fatigue is creating a hunger for serendipity, discovery and more meaningful human connection.
* Our relationship with AI is contradictory: we embrace its possibilities while questioning what technology might take away.
* China remains a global trend engine, from livestream shopping and micro-dramas to new forms of social commerce.
Download The Future 100: https://www.vml.com/insight/the-future-100-2026
About Emma: https://www.vml.com/people/emma-chiu
Emma on LinkedIn: https://www.linkedin.com/in/emma-chiu-86a4491b/
Steve on Linkedin: https://www.linkedin.com/in/stephendrummond/
For everything ShanghaiZhan: http://zhanstation.com/
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
Welcome to “dysoptimism": the tension between a world that feels increasingly dystopian and our determination to remain optimistic about our own lives.
Emma Chiu, Global Director of VML Intelligence and one of the minds behind The Future 100, joins Shanghai brand strategist Stephen Drummond to explore what this means for consumers, culture and brands.
As economic pressure, AI anxiety and algorithm fatigue collide, people are finding optimism in smaller pleasures, real-world communities and experiences that bring back surprise and discovery. We explore our increasingly complicated relationship with technology, the growing desire for more human experiences, and why China continues to be a powerful engine for global trends.
Key takeaways:
* Dysoptimism is shaping consumer behavior: pessimism about the world, but optimism about our own lives.
* Small pleasures are taking on greater importance, from “treatonomics” to wellness rituals and everyday experiences.
* Algorithm fatigue is creating a hunger for serendipity, discovery and more meaningful human connection.
* Our relationship with AI is contradictory: we embrace its possibilities while questioning what technology might take away.
* China remains a global trend engine, from livestream shopping and micro-dramas to new forms of social commerce.
Download The Future 100: https://www.vml.com/insight/the-future-100-2026
About Emma: https://www.vml.com/people/emma-chiu
Emma on LinkedIn: https://www.linkedin.com/in/emma-chiu-86a4491b/
Steve on Linkedin: https://www.linkedin.com/in/stephendrummond/
For everything ShanghaiZhan: http://zhanstation.com/
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
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