Season 1's Final Episode welcomes back our #1 most downloaded guest, insights expert, and Founder of Inner Chapter, Julien Lapka. Julien gazes into his crystal ball, gives us some "healthy" predictions for 2023, and gives suggestions for marketing during tough times. And despite the recent opening of Zero Covid, Julien remains optimistic for 2023.
1. Why is 2022 his best year of business so far.
2. Moving from brand to product-based marketing
3. Reaching difficult target groups, especially the +55-year-olds, 2022's most sought-after demographic.
4. Product marketing's origins come from e-commerce search results
5. Doing ethnography research during the Covid lockdown times
6. Julien's take on "new normal" product trends: soul searching & the end of bling
7. Brands can be more proactive in improving people's lives.
8. China's upcoming recession: is this an opportunity for brands & companies?
9. What's driving the recent negative confidence, and when will we come out of it?
10. Should brands keep on messages of positivity during tough times?
11. A/B Test: Trick Math, China & Innovation!
Julien's Past #1 Episode: zhanstation.com
Julien's Links:
1. Julien on LinkedIn: www.linkedin.com
2. Inner Chapter Website: innerchapter.co
3. Julien's Bar: The Revolving Door: www.thatsmags.com
For everything ShanghaiZhan: zhanstation.com
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Campaign Asia: www.campaignasia.com
ShanghaiZhan Theme Music: by Bryce Whitwam
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Bryce on Linkedin: www.linkedin.com
Ali on Linkedin: www.linkedin.com
