Jackson Shuttleworth is a Group PM at Duolingo, where he leads the retention team and the powerful streak feature. The streak feature, which gamifies consecutive days of learning, has been Duolingo’s most important and innovative growth lever and a key driver of their growth to a $14 billion business with almost 600 million users. In our conversation, we dive deep into the history and lessons of this feature:
杰克逊·沙特沃斯是杜林哥的集团项目经理,在那里他领导着留存团队和强大的连胜功能。该连胜功能(通过游戏化连续学习天数)一直是杜林哥最重要的创新增长杠杆,也是其发展成为一家市值 140 亿美元、拥有近 6 亿用户的公司的关键驱动力。在我们的谈话中,我们深入探讨了该功能的历史和经验教训:
• The evolution of the streak feature
• 流势功能的演变
• Biggest insights from over 600 streak-related experiments
• 来自 600 多次与“连胜”相关的实验中最大的洞察
• Biggest specific wins and misses along the way
• 路上最大的具体胜负
• Key principles for building effective streak mechanics
• 建立有效连击机制的关键原则
• How to operate a high-velocity product team
如何运营高速产品团队
• Tips for building engaging notification systems
• 构建引人入胜的通知系统的技巧
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翻译克隆自:Behind the product: Duolingo streaks | Jackson Shuttleworth (Group PM, Retention Team)
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