China has become a country obsessed with wellness. Over the past few episodes, we have had several guests highlight the growing importance of wellness, whether it relates to fitness or changes in the country's demographics. We thought we'd take the opportunity to take a deeper look at wellness. According to a McKinsey study, 87% of Chinese consumers consider wellness a top priority in their lives. Why is wellness such an important topic these days in China? Is this something that all brands should be incorporating into their communications?
To discuss the growing importance of wellness for brands, we are proud to welcome back Henry Shen, Chief Strategy Officer at McCann Health Greater China. Henry brings over 19 years of experience, including business strategy, brand communication, and digital integration. Henry and the team at McCann Health serve many of the leading pharma brands and are based in Shanghai. Henry is not just a supporter of physical, but also mental wellness. Henry truly embraces wellness as a licensed holistic therapist.
1. Why has wellness become a thing in China?
2. What do you see as some of the significant trends as consumers are prioritizing wellness?
3. What? A Sleep Retreat? Let's Go!
4. What is meant by a Health Operating System? Where is the HOS?
5. Is wellness just a young person's thing, or is it embraced by all age and income groups?
6. If wellness is increasing, why are gyms closing?
7. How can companies embrace mental wellness in China? How important is it?
8. How can young students transferring into the working world manage stress, esp. in the advertising business?
9. How can non-wellness-focused brands embrace wellness? Can you give me some examples?
10. How can you be innovative in wellness?
11. What can brands do to take advantage of China's aging population?
Henry Shen On LinkedIn: www.linkedin.com
About McCann Health China: ipghealth.com
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