【聊了什么 The What】
新新人类紧急召集！🎶各种颜色的皮肤，各种颜色的头发，嘴里念的说的开始流行中国话🎵 谁能料到，由于TikTok可能会被美国封禁，上百万的“洋抖难民”突然涌入小红书，一周之内完全改变了小红书的内容和用户生态。有的中国用户积极帮忙翻译，有的中国创作者利用这个机会吸了一波粉，但也有不少人在吐槽外国人的受欢迎程度或者小红书一夜变味的观感。
不少听众朋友们都希望我们来聊聊这个现象，因此我们紧急录制了第六期播客，想探讨为什么是小红书在这一刻承接住了泼天的流量，为什么这种突发的、充满了不确定性的中美交流让我们更加怀念互联网1.0时代，以及小红书这样的好日子还能过多久。我们请到了隔壁《大波福娃》播客的主播小苕串台，作为一个在小红书兼职营业的创作者，聊聊她亲身经历的这个“亿洋迁徙”时刻。
Who could have guessed? With the looming possibility of TikTok getting banned in the U.S., millions of “TikTok refugees” have suddenly flooded Xiaohongshu, completely transforming its content ecosystem in just a week. Some Chinese users are helping with translations, while local creators are seizing the opportunity to rake in new followers. Yet, plenty of others are grumbling about how popular the newcomers are—or lamenting how Xiaohongshu feels so “off” overnight.
Many of our listeners have asked us to unpack this phenomenon, so we rushed to record episode 06. We’re diving into why Xiaohongshu became the go-to platform for TikTok refugees, how such unpredictable events make us nostalgic for the Internet 1.0 era, and just how long Xiaohongshu can sustain its virality. We’ve invited Shao, host of the Dat Beauvoir podcast and a part-time creator on Xiaohongshu herself, to join us and share her firsthand experience of this epic TikTok exile to Xiaohongshu.
【时间轴 The When】
15:18 小红书官方对这个意外事件的反应
20:02 TT难民为什么选择来到小红书而不是Instagram、Lemon8、抖音
37:08 如何理解小红书原生用户对外国人的不满情绪
44:46 外国“老嫂子”在小红书迅速找准定位
50:20 难得的互联网“真人味儿” wholesome 时刻
54:13 接下来故事怎么收尾？难民会留在小红书吗？
15:18 Xiaohongshu’s official reaction to the unexpected development
20:02 Why did these “TikTok refugees” choose Xiaohongshu instead of Instagram, Lemon8, or Douyin?
37:08 Unpacking the grievances from Chinese users of Xiaohongshu
44:46 How a foreigner immediately found his niche on the platform
50:20 The rare, wholesome, genuine internet moment that is now
54:13 How will the story end? Will the refugees stay?
【我们是谁 Who We Are】
新新人类是一档由几个与互联网一起长大的新生代科技记者主持的播客，致力于站在中美交汇点上，解读全球科技潮流与人文的交织。
马修：一个网瘾晚期的全职养猫人
杜安蕤：一个想当裁缝的科技/文化撰稿人
一闻：一个对地铁比手机更上瘾的记者
小苕：一颗泛薯类，最近的自我认同是夜市上的旋风大土豆，《大波福娃》主播
【拓展链接 The Links】
小红书用户：大牙 中国红脖(BigTooth)，@Daya_Redneck
小红书用户：Joey，@Joeynoble
美国记者Ryan Broderick对TT难民为什么选中小红书的考证：https://www.garbageday.email/p/america-s-youth-longs-for-chinese-e-commerce
《今生缘》在TT是怎么火起来的：https://www.whatsonweibo.com/the-chinese-viral-tiktok-song-explained-no-its-not-about-samsung/
《大波福娃》播客
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