What are the big marketing, advertising, and technology trends facing China in 2024?  Ali and Bryce scoured the internet so you don't have to, uncovering  3 trends we think everyone should be paying attention to.  What are the "meh" trends - the ones we have seen before, ones without context or thought, or ones simply that won't happen at all?  We call these "BS Trends."



Ali's Trends:

1.  China's Rise of Mindful Consumption:  How can brands take advantage of this trend?

2. Personalization & AI:  What do you win/lose as a marketer with hyper-personalization?



Bryce's Trend:  The Revenge of Creative Mediocrity in social media + Quiet Selling:  Chinese are getting bored & brands are getting lost. What to do about it?



The BS Trends...you'll have to listen and find out!

Mintel Trends Report:  www.mintel.com



Mindshare Trends Report:  www.mindshareworld.com



Accenture Live Trends 2024: www.accenture.com



Determ PR Trends 2024:  www.determ.com





For everything ShanghaiZhan:  zhanstation.com



ShanghaiZhan Theme Music:  by Bryce Whitwam

soundcloud.com



Bryce on Linkedin:  www.linkedin.com

Ali on Linkedin:  www.linkedin.com