EP20 重生之我在硅谷做CEO！聊聊Cluely和Roy Lee的病毒式营销 What Is Cluely?

【聊了什么 The What】
Cluely是一家靠帮人面试作弊起家的AI公司，创始人Roy Lee从哥大退学，拿到a16z领投的千万美元融资，但它在各大平台发布的搞笑短视频系列，比产品本身更出名。这期节目，我们请来传播从业者Ivy，聊聊Cluely这家公司和不走寻常路的创始人Roy Lee。
病毒式营销能否真正转化为商业价值？通过模仿中国国际学生出圈的网红Remy Zee加入Cluely，这为什么是Roy Lee做过最正确的商业决策？Lookmaxxing、蛋白质崇拜、公款报销约会费用背后，这家公司的兄弟会文化折射出什么？短剧里女性角色的凝视位置，以及ABG CMO作为硅谷新趋势，又意味着什么？ Roy Lee的走红，是个人天才，还是时代给亚裔男性打开了一扇从未有过的门？在AI重塑硅谷生态的当下，那些曾经循规蹈矩的亚裔男性，正在用一种全新的方式争夺话语权、资本与关注。这场逆袭的代价与边界，值得认真审视。
Cluely is an AI company that got its start helping people cheat in job interviews. Its founder Roy Lee dropped out of Columbia, raised millions in funding led by a16z — yet the company's viral comedy video series is far more famous than the product itself. This episode, we sit down with communications professional Ivy to unpack Cluely, and the unconventional founder behind it.
Can viral marketing actually convert into business value? Why was hiring Remy Zee — the creator who blew up impersonating Chinese international students — arguably the best business decision Roy Lee ever made? What does Cluely's frat-house culture of lookmaxxing, protein obsession, and expensing employee dates really say about the company? And what does the male gaze baked into their short-form dramas, and the rise of the "ABG CMO" as a Silicon Valley trend, actually mean?
Is Roy Lee's rise a story of individual genius — or has the AI era simply opened a door for Asian men that was never there before? As AI reshapes the Silicon Valley ecosystem, Asian men who once played by every rule are now competing for influence, capital, and attention in entirely new ways. The cost of that reinvention, and its limits, are worth examining carefully.
【时间轴 The When】
* 00:01:58 哥大退学、面试作弊，融到2000万？
* 00:05:53 Cluely到底是什么？从作弊软件转型会议纪要与新产品Bounty
* 00:08:29 病毒式营销，网红Remy Zee和Ling Long
* 00:17:46 公司文化如同兄弟会，Looksmaxxing和表演式男性文化
* 00:24:26 性别凝视：短剧里的女性角色与ABG CMO
* 00:36:44 亚裔男性的拧巴处境，摇身一变，AI时代亚裔站上聚光灯
* 00:41:15 Roy Lee，是TikTok时代的成功学大师吗？
* 00:48:11 在厕所和VC打电话的Gen Z创始人
* 00:47:17 重新定义Agency，社媒影响力并不是全部
* 00:59:03 Founder-Led传播途径：数字造假风波的反转操作，反映了2026年的媒体玩法
* 00:01:58 Dropped out of Columbia, cheated in interviews, raised $20M?
* 00:05:53 What even is Cluely? From cheating tool to meeting notes app and new product Bounty
* 00:08:29 Viral marketing, influencers Remy Zee and Ling Long
* 00:17:46 Company culture as a frat house: lookmaxxing and performative masculinity
* 00:24:26 The male gaze: female characters in their short-form dramas, and the rise of the ABG CMO
* 00:36:44 The Asian male identity crisis and the AI era glow-up
* 00:41:15 Is Roy Lee the self-help guru of the TikTok generation?
* 00:48:11 The Gen Z founder taking VC calls from a bathroom stall
* 00:47:17 Redefining agency: social media clout isn't the whole story
* 00:59:03 Founder-led comms: how Roy Lee spun a fake numbers scandal into a viral moment and what it says about media in 2026
【我们是谁 Who We Are】
新新人类是一档由几个与互联网一起长大的新生代科技记者主持的播客，致力于站在中美交汇点上，解读全球科技潮流与人文的交织。
* 马修：一个网瘾晚期的全职养猫人
* 一闻：一个对地铁比手机更上瘾的记者
嘉宾：
* Ivy：PR Agency创始人、运营英文订阅信Calling the Shots，并在FT中文网开设专栏《话语圈时代》。在洛杉矶长大的ABC和两个男孩的母亲。
【拓展链接 The Links】
Child’s Play, by Sam Kriss
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