EP11 澳洲营销的快节奏与慢逻辑｜澳洲亚马逊营销活动经理｜全英文
说好不创业
品牌营销不再只是投放技巧的比拼，而是对文化、市场节奏与用户心理的深度理解。本期节目，我们邀请到Jameson，现任 Amazon Australia 全球营销账户经理，拥有多年欧洲大型品牌与内容型公司的营销与销售经验，2023 年从巴黎迁居澳洲，深度参与本地及国际品牌在 Amazon 平台的增长实践。这是一期关于市场差异、平台定位与营销底层逻辑的深度对话，适合所有正在或准备进入澳洲市场的品牌与从业者。Brand marketing is no longer just a competition of media buying techniques. It is, at its core, a deep understanding of culture, market pace, and consumer psychology.In this episode, we welcome Jameson, Global Campaign Manager at Amazon Australia, with extensive experience in marketing and sales across major European brands and content-driven companies. After relocating from Paris to Australia in 2023, Jameson has been deeply involved in driving growth for both local and international brands on the Amazon platform.This episode is a deep conversation on market differences, platform positioning, and the fundamental logic of marketing, designed for brands and professionals who are operating in—or preparing to enter—the Australian market.「说好不创业/No Start Up」播客节目Podcast本节目是一档关于 女性创业、AI、红人营销、品牌出海 的成长型播客节目。我们关注真实的行业经验与个人路径，连接创新、技术与商业，邀请不同背景的实践者，一起拆解时代变化中的选择与可能性。You listening a growth-oriented podcast focused on female entrepreneurship, AI, influencer marketing, and global brand expansion.We explore real industry experience and personal career paths, connecting innovation, technology, and business. Through conversations with practitioners from diverse backgrounds, we unpack the choices and possibilities shaped by a rapidly changing era.【嘉宾/Guest】Jameson，澳洲亚马逊营销活动经理服务超过 200 个国际品牌，长期负责 Amazon 平台广告策略、预算管理与增长优化。JamesonGlobal Campaign Manager, Amazon AustraliaWorks with over 200 international brands, specializing in Amazon advertising strategy, budget management, and scalable growth optimization.【主播/Host】Linda：澳洲MBA Fintch 毕业，职业路径多元，连续入职世界500强，曾任英文老师、翻译，后于新西兰从事一线电话营销，经营过Airbnb房源管理公司，从0到1建立跨境线上超市，拥有互联网公司客服与品牌落地经验，现于澳洲关注红人营销与品牌出海。（小红书:@Big Panda环球旅行)Linda：MBA (FinTech), Australia.With a diverse career background spanning Fortune 500 companies, English education, translation, frontline telemarketing in New Zealand, and Airbnb property management. Linda has built a cross-border e-commerce business from 0 to 1 and brings hands-on experience in customer operations and brand localization. She is currently based in Australia, focusing on influencer marketing and global brand expansion.（Red:@Big Panda环球旅行)Madison: 从 500 强到创业公司，专注品牌出海的内容营销与红人营销，关注女性职业发展的多样性。ENFJ，爱健身、独旅和黑胶，出门一定带书。(小红书：@Madison Tse))Madison: 0-1 content/influencer marketing expert for global brand expansion, global career strategist, advocating women’s career diversity. ENFJ.(Red: @Madison Tse)【时间轴/Timeline】02:05 嘉宾背景介绍：从巴黎到悉尼02:50 欧洲 vs 澳洲：市场节奏与文化差异04:23 中国、澳洲与成熟市场的对比观察07:28 品牌故事在欧洲市场的重要性08:08 法国营销：卖产品，更卖想象08:29 澳洲营销：透明、直接与平等沟通09:25 全国型营销 vs 区域型营销10:07 如何决定营销活动预算12:45 产品如何选择适合自己的销售渠道14:57 亚马逊VS独立站的广告投放16:49 如何让顾客“非计划性购买”18:07 200个品牌运营分享19:08 预算有限时，如何优化广告结构19:10 本期总结 & 下期预告【Timeline】02:05 Guest background: From Paris to Sydney02:50 Europe vs Australia: Market pace and cultural differences04:23 Comparing China, Australia, and mature markets07:28 The importance of brand storytelling in Europe08:08 French marketing: Selling products—and imagination08:29 Australian marketing: Transparency, directness, and equal communication09:25 National vs regional marketing strategies10:07 How to determine marketing campaign budgets12:45 Choosing the right sales channels for different products14:57 Amazon vs independent websites: Advertising strategies16:49 How to drive unplanned consumer purchases18:07 Insights from managing 200 brands19:08 Optimizing ad structures with limited budgets19:10 Episode summary & preview of the next episode【听友链接】想和我们一起聊聊AI agent、红人营销、职业转型与女性创业吗？欢迎链接我们，获取创业资讯与听友福利，我们的微信是：Airfluence_AI投稿联系：[email protected]【Listener Connect】Interested in chatting with us about AI agents, influencer marketing, career transitions, and female entrepreneurship?Feel free to connect with us for startup insights and exclusive listener benefits.WeChat: Airfluence_AIFor submissions or collaborations, please contact:📧 [email protected]在小宇宙查看该单集文稿
