英文名著分集阅读 马克·吐温《汤姆索亚历险记》 part8

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The Adventures of Tom Sawyer by Mark Twain 原文 Chapter VIII: The Treasure Tom went into the dark tunnel. He saw alight and heard a noise. "Who is looking for us?" he thought. Suddenly he saw a hand with a candle. Then he saw a man. It was Injun Joe! Tom was terribly scared. But it was dark and Injun Joe did not see Tom. Injun Joe went away quickly. Tom returned to Becky but he did not tell her about Injun Joe. She was very weak. It was Tuesday and in St Petersburg everyone was worried. Where were Tom and Becky? Many people from the village went to the cave and looked for them. But they could not find them. Mrs Thatcher became very ill and Aunt Polly's hair became white. Then on Tuesday night there was a lot of noise in the streets of St Petersburg. "They're here! Becky and Tom are here!" cried the people happily. No one went to sleep that night. Everyone listened to Tom's story about his adventure in the cave. "We were lost for along time. We were hungry and scared. Then remembered the string in my pocket. I used the long string to help me. I went down many tunnels. And I always returned to Becky because I followed the string. Then I found another entrance to the cave. It was very small and it was near the river." Tom and Becky were happy but very tired and hungry. Becky stayed in bed for many days because she was weak. Tom stayed in bed for a few days too. Sometime after the adventure in the cave, Tom went to visit Becky. Mr Thatcher asked Tom, "Do you want to go to the cave again?" "Oh, I'm not afraid of the cave," said Tom. "Well, nobody is going into the cave again. There are big doors in front of the entrance now. And I have the keys," said Mr Thatcher. "What!" Tom's face became white. "Is something wrong, Tom?" asked Mr Thatcher. "Injun Joe's in the cave!" cried Tom. Many men from St Petersburg went to the cave and opened the big doors. They found Injun Joe on the ground. He was dead. After Injun Joe's funeral Tom went to see Huck. "Now that Injun Joe's dead, we'll never find the money," said Huck sadly. "Listen, Huck," said Tom, "I know where the money is" "Really?" asked Huck with big eyes. "The money is in the cave! I saw Injun Joe in the cave. Why was he in the cave? Because he took the money there," said Tom. "Say it again, Tom," said Huck. "The money's in the cave and we can take it." "But we'll get lost in the cave," said Huck. "No, we won't. I've got candles and a long string. Let's go and get a boat!" said Tom. They took a small boat and went down the Mississippi River to McDougal's Cave. "Look, Huck, here's the other entrance," said Tom. "It's very small," said Huck. Tom and Huck went into the cave. They were careful and used the long string to help them. Tom suddenly stopped and said, "I saw Injun Joe here." "His ghost is probably here too," said Huck, "Let's go now!" "His ghost isn't here. It's probably at the other entrance." "Well, alright. But let's hurry," said Huck. Tom looked around slowly and then cried, "Look, here's the cross!" There was a black cross on the wall of the cave. "You're right! It's the cross!" said Huck. "Let's dig under the cross." They dug and dug. Finally they found a small room. There was a small bed, some old candles and a few bottles. And there was the treasure box! They opened it and saw the gold and silver coins. "We're rich, Tom, we're rich! cried Huck, "This is wonderful!" "I always knew it!" said Tom, "Now let's take our treasure and leave." They followed the long string and were soon out of the cave. The two boys took their treasure to Aunt Polly's house. A lot of people in St Petersburg saw the boys and the treasure. They followed them to Aunt Polly's house. Aunt Polly was surprised to see the boys and all the people. "Tom, what's in that old box?" she asked. Tom opened the treasure box. Everyone was amazed. They looked at all the silver and gold coins. There was $12,000! Tom told his long story about Injun Joe and the treasure. It was a great story and the people listened with their eyes wide open. Now Tom and Huck were rich and famous in St Petersburg! THE END

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句子反复磨耳朵(中级) 251-260

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听前提示 一、三遍英文,一遍中文,再一遍英文。 二、从听懂的词入手,理解句子含义。 三、根据中英文意思,听不懂的多听几遍。 词汇提示 1.wield 使用 2.edged tool 利器 原文 251. I got my driver's license on the second time I tried to pass the driver's test. 我第二次驾照考试的时候拿到了驾照。 252. I would often visit the museum when I lived in London. 我住在伦敦时,常去博物馆。 253. My year in Africa was a very educational experience in many ways. 我在非洲的這一年在很多方面都是一次很有教育意义的经历。 254. Now that you are in Italy, you must absolutely see Naples. 既然你到了意大利,你一定要去看看那不勒斯。 255. It is dangerous to wield an edged tool in such a way. 以这种方式使用利器很危险。 256. A ball hit the back of my head while I was playing soccer. 踢足球的時候,一个球打到了我的后脑勺。 257. Had it not been for your cooperation, I could not have finished the task in time. 如果没有你的合作,我不可能及时完成任务。 258. If I were in your place, I wouldn't do such a thing. 如果我处在你的位置,我就不会做这样的事。 259. If we read this book we will be able to understand this country better. 如果我们读这本书,就能更好地了解这个国家。 260. Would you show me a less expensive camera than this one? 你能给我看一台比这架便宜的照相机吗?

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Level 4-Day 26.Student Newspapers

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词汇提示 1.censor 审查 2.budget 预算 3.torn down 拆掉 4.tuition 学费 5.morale 士气 6.instructor 讲师 7.distinguished 尊贵的 原文 Student Newspapers In North America, most colleges and universities, as well as many high schools, have a student newspaper. These newspapers focus on happenings at the school. They inform the student population about activities on campus and often include world news, which is relevant to student interests. In addition, there are opinion pieces by the student editors, which reflect their views on the school and the world. Sometimes these editorials oppose the way that the school is being run. Occasionally, school officials will try to shut down or censor student papers,if they find their writing embarrassing or offensive. But usually these disagreements are resolved by discussion. At some colleges, the student newspaper is connected to a professional program in journalism. But, most of the time, the idea behind the paper is to get students to research the factsdebate the issues, and learn how to get their opinions expressed. If these students go on to become professional journalists that is fine, but it is not really expected. You might wonder whether enough things happen at a college to fill out a weekly paper. Yes, indeed! Schools and universities reflect the real world. There are often problems with the budget and cuts to programs. New buildings go up, or are torn down. Policies change; tuition goes up; classrooms become crowded; and personnel come and go. University morale and funding often reflect government policies and social attitudes. These tie the college to the larger world. Editorials often comment on how national and world events affect the university. At the same time, there are many things going on within the university. Construction disturbs classes; offices are broken into; computers are stolen;accidents happen in the parking lot; students die on the roads during the holidays; sports teams win or lose;graduation takes place; students and instructors win awards; plays are put on; distinguished visitors speak; rock bands are in concert. Then there is always the question of student rights and responsibilities. What kinds of student behavior are unacceptable? Should the university pay attention to student activities off-campus? Committees meet, with student representation, to set guidelines for these matters. Another issue is who sets the agenda for the university. Corporate sponsors today are buying exclusive rights to distribute their products on campus. Governments are expecting universities to follow official policies in order to receive funding. Social groups are demanding that university policies reflect their special interests. So there is no shortage of topics for student journalists to address. Of course, they also write about everything that young people are interested in -music, movies, computers, sports, travel and pop culture. Student newspapers are an important training group for democracy. They are also very interesting to read. 翻译 学生报纸 在北美,大多数学院和大学以及许多高中都有学生报纸。 这些报纸关注学校发生的事情。 他们向学生群体介绍校园活动,通常还包括与学生兴趣相关的世界新闻。 此外,还有学生编辑的意见,反映了他们对学校和世界的看法。 有时,这些社论反对学校的办学方式。 偶尔,如果学校官员发现学生的文章令人尴尬或冒犯他人,他们会试图关闭或审查学生文章。 但这些分歧通常通过讨论解决。 在一些大学,学生报与新闻专业课程相联系。 但是,大多数时候,文章背后的想法是让学生研究事实、辩论问题,并学习如何表达自己的观点。 如果这些学生继续成为职业记者,这是好的,但这不是真的期望。 你可能想知道大学里发生的事情是否足以填报周报。 是的,真的!学校和大学反映了现实世界。 预算和项目削减经常出现问题。 新的建筑物要么被拆除,要么被拆除。 政策变更;学费上涨;教室变得拥挤;人员来来往往。 大学的士气和资金往往反映了政府的政策和社会态度。 这些将学院与更广阔的世界联系在一起。 社论经常评论国家和世界事件对大学的影响。 与此同时,大学内部正在发生许多事情。 施工扰乱课堂;办公室被闯入;计算机被盗;停车场发生事故;假期期间,学生在路上死亡;运动队输赢;毕业;学生和教师获奖;上演戏剧;贵宾发言;摇滚乐队正在举行音乐会。 然后总是有学生权利和责任的问题。 什么样的学生行为是不可接受的? 大学是否应该关注学生的校外活动? 委员会与学生代表开会,为这些事项制定指导方针。 另一个问题是谁为大学制定议程。 如今,企业赞助商正在购买在校园内分销其产品的独家权利。 政府希望大学遵循官方政策,以获得资金。 社会团体要求大学政策反映他们的特殊利益。 因此,学生新闻记者的话题不会匮乏。 当然,他们也写年轻人感兴趣的一切——音乐、电影、电脑、体育、旅游和流行文化。 学生报是民主的重要培训团体。 它们读起来也很有趣。

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英文名著分集阅读 马克·吐温《汤姆索亚历险记》 part7

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The Adventures of Tom Sawyer by Mark Twain 原文 Chapter VII: McDougal's Cave It was Becky Thatcher's birthday on Saturday and all of Becky's friends were happy and excited. "I'm having a big picnic near the river," said Becky to Tom, "After the picnic we can visit McDougal's Cave." "It'll be great fun!" said Tom. He liked Becky a lot. On Saturday morning a big boat took Becky, Tom and their friends down the river. There were no mothers and fathers, but a few boys and girls were eighteen years old. There were a lot of good things to eat and everyone ate, played and had fun. After the picnic the children went to visit McDougal's Cave. Everybody had candles because it was dark inside the cave. Some children were afraid but they all went in. Caves are exciting and mysterious. McDougal's Cave was very, very big. It had hundreds of tunnels, rooms and secret passages. No one knew all of them. The children played and ran in the tunnels and in the rooms. But they always played near the entrance. They did not want to get lost. Tom and Becky wanted to find a new tunnel. They walked and walked and soon they were alone. Where were the other children? They were lost! In the evening the other children returned to the boat. They laughed and talked, but they were very tired. They did not see that Tom and Becky were not there. The boat took them back to St Petersburg. Huck saw the boat but he did not know about the picnic. The mothers of St Petersburg did not like him. They never invited him to birthday picnics. But tonight Huck was not interested in birthday picnics. He was interested in Injun Joe's treasure. He hid behind a tree and watched an old house. "Injun Joe's in that old house," he thought, "I'll stay here and wait. When he comes out I'll follow him and I'll find the treasure." It was late and very dark. Soon two men came out. It was Injun Joe and his friend. Huck followed them quietly. "They're going to Widow Douglas's house," thought Huck, "But why?" Suddenly the two men stopped. Injun Joe said, "Many years ago Widow Douglas's husband was very cruel to me. Now I want to hurt the widow. I want to cut her face, her nose and her ears. And you must help me." "Oh, please don't kill her," said his friend. Injun Joe laughed. Huck heard this and wanted to run away. But he remembered that Widow Douglas was kind to him. "I must help her," thought Huck, "These men want to kill the poor old woman!" Huck ran quickly to Bill Welsh's house. "Mr Welsh, help, help!" Mr Welsh opened the door. "Mr Welsh, please help me! Two men want to kill Widow Douglas!" Mr Welsh and his sons took their rifles. They ran to the widow's house. Suddenly there was a loud shot. Injun Joe and his friend escaped, but the widow was not hurt. The next morning Huck returned to see Mr Welsh. "You're a courageous boy, Huck," said Mr Welsh, "You saved the widow's life. The two men escaped but we'll find them. Sit down and have breakfast with us!" Huck was happy because he saved the widow's life. And now he had new friends, Mr Welsh and his family. That morning all the people of St Petersburg knew about Tom and Becky and they were very worried. Where were they? Tom and Becky were lost in McDougal's Cave. They did not know what to do. Theywere both afraid. Tom took Becky's hand. They walked and walked. Tom wanted to find the entrance of the cave, but he couldn't. Tom and Becky entered a big room with a lot of black bats. It was terrible. The bats flew over their heads and when Tom and Becky ran away the bats followed them. Finally the bats went away. Becky looked at Tom and said, "Tom, where are we?" "I don't know, Becky." They continued walking in the dark tunnels. They were both tired and hungry. Becky started crying. "No one will ever find us, Tom. There are too many tunnels and rooms. Oh, we're going to die here!" "We'll get out of this cave, Becky, you'll see," said Tom. They ate their last piece of cake. Soon their last candle went out. Everything was dark. What time was it? What day was it? They didn't know. They were tired and slept. When they woke up they were very hungry. Suddenly, Tom heard a noise. "Listen, Becky! Did you hear a noise? Someone is looking for us! Becky looked at Tom and smiled. "I'm going to see. You stay here, Becky!" said Tom.

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句子反复磨耳朵(中级) 241-250

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听前提示 一、三遍英文,一遍中文,再一遍英文。 二、从听懂的词入手,理解句子含义。 三、根据中英文意思,听不懂的多听几遍。 词汇提示 1.dachshund 腊肠犬 2.self-possessed 自我克制 原文 241. A dachshund is a dog from Germany with a very long body and short legs. 腊肠犬是一种来自德国的狗,身体很长,腿很短。 242. This novel is by far more interesting than that one. 这本小说比那本有趣得多。 243. You should treat this information in the main body of the text, not in the notes. 你应该在正文中而不是在注释中处理这些信息。 244. Hikers need to carry a compass with them to find their way through the woods. 徒步旅行者需要随身携带指南针才能在森林中找到路。 245. In another six months you will be able to speak German fluently. 再过六个月你就能流利地说德语了。 246. This novel describes the life of the Italian as it was a hundred years ago. 这部小说描写了一百年前意大利人的生活。 247. That girl is so beautiful that she attracts even the most self-possessed men. 那个女孩太漂亮了,连最有自制力的男人都被她吸引住了。 248. If I had known about it,I would have changed my plan. 如果我知道这件事,我就会改变我的计划。 249. Newspapers, magazines, and newscasts tell what is going on in the world. 报纸、杂志和新闻广播报道世界上正在发生的事情。 250. This is the very camera l've wanted for a long time. 这正是我一直想要的相机。

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Level 4-Day 25.Yellowstone National Park

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词汇提示 1.vocanic 火山产生的 2.indicates 表明 3.geysers 间歇泉 4.porous 多孔的 5.bubbles 冒泡 6.spurts 喷发 7.enthusiastic 热情地 8.majesty 雄伟 9.eroding 侵蚀 10.molten lava 熔岩 11.spray 水花 原文 Yellowstone National Park The Rocky Mountains of North America are quite old. Even though they were very volcanic millions of years ago, only a couple was still active today. In Yellowstone National Park, however, there is a large area of land, which indicates recent volcanic activity. This area contains hot springs, geysers and mud springs. Hot springs, like geysers, are caused by underground water being heated by hot rocks down in the earth. This hot water is then forced to the surface When the surface rock is soft or porous, then the hot water bubbles up like a spring. When the surface rock is hard, then the hot water shoots up through any hole in the rock that it can find. These spurts of hot water are called geysers. Yellowstone also contains mud pots or mud springs. These happen when the hot water is turned to steam, and the steam carries mud and clay to the surface. Yellowstone Park is high up in the Rocky Mountains of Wyoming. Very few white people went there until the 1860s. It is said that Indians avoided the area because they thought that evil spirits lived there. In 1869, three men from Montana decided to explore this remote area. They were very impressed with its natural wonders and talked about it to others. Two other exploring expeditions followed in the next two years. These visitors were so enthusiastic about the beauty and majesty of Yellowstone that they asked that it be made a national park. At that time, there was no national park system in America. Nonetheless, in 1872, the American government agreed to set aside these lands as a public park. Why were the early visitors to Yellowstone so impressed? First, the scenery is spectacular. The Yellowstone River has created its own Grand Canyon through years of eroding its rocky banks. It is the yellow color of these canyon walls that gave Yellowstone its name. The area has many waterfalls, including the 308-foot high Lower Falls in the Yellowstone River. There are many beautiful lakes, and the largest is Yellowstone Lake. The area is rich in wildlife. Among the mammals are black bears, grizzly bears, elk, moose, mule deer, bison, bighorn sheep, coyotes, pronghorn antelope, beaver and wolves. Birds, especially waterfowl, are common all year. These include the trumpeter swan, blue heron, cormorants, bald eagles, osprey, pelicans,Canada geese and many kinds of ducks. Sport fish are also plentiful. About 80% of the forests consist of lodge pole pine, but there are many other evergreens. Wild flowers are numerous and varied. But the chief attractions are the geysers and hot springs. They occur in what was a very volcanic area a million years or so ago. Here, hot molten lava from the center of the earth has remained close to the surface of the earth. This lava heats the surface rocks, which in turn, heats the underground water. The heated water shoots up to the surface as geysers, or bubbles up as hot springs. The most famous geyser is Old Faithful which shoots its plume of water 150feet into the air every 65 minutes or so. The eruption lasts up to five minutes. There are 200 geysers in Yellowstone Park and about 50 of them are spectacular. Some shoot their spray over 200 feet high. Visitors from all over the world are delighted that this region has been preserved as a national park! 翻译 黄石国家公园 北美的落基山脉很古老。 尽管它们在数百万年前曾是火山爆发产生的,但今天只有几处仍然活跃。 然而,在黄石国家公园,有大片土地,表明最近的火山活动。 这个地区有温泉、间歇泉和泥泉。 像间歇泉一样,温泉是由地下热水被地下的热岩石加热而形成的。 然后,这些热水被强制流到表面 当表层岩石柔软或多孔时,热水就会像泉水一样冒出来。 当地表岩石变硬时,热水就会从岩石上的任何一个洞里涌出来。 这些喷出的热水被称为间歇泉。 黄石公园也有泥盆或泥泉。 当热水变成蒸汽,蒸汽把泥和粘土带到表面时,就会发生这种情况。 黄石公园位于怀俄明州落基山脉的高处。 直到19世纪60年代,很少有白人去那里。 据说印度人之所以避开这个地区,是因为他们认为恶魔住在那里。 1869年,三名来自蒙大拿州的男子决定探索这个偏远地区。 他们对这里的自然奇观印象深刻,并与其他人谈论。 接下来的两年里,又进行了两次探险。 这些游客对黄石公园的美丽和雄伟充满热情,他们要求将其建成国家公园。 当时,美国没有国家公园系统。 尽管如此,1872年,美国政府同意将这些土地作为公共公园。 为什么早期来黄石公园的游客如此印象深刻? 首先,景色壮观。 经过多年的侵蚀,黄石河已经形成了自己的大峡谷。 正是这些峡谷墙壁的黄色给黄石公园起了名字。 该地区有许多瀑布,包括黄石河308英尺高的瀑布。 有许多美丽的湖泊,最大的是黄石湖。 这个地区野生动物丰富。 这些哺乳动物中有黑熊、灰熊、麋鹿、驼鹿、骡鹿、野牛、大角羊、郊狼、叉角羚羊、海狸和狼。 鸟类,尤其是水禽,全年都很常见。 这些包括喇叭天鹅、蓝鹭、鸬鹚、秃鹰、鱼鹰、鹈鹕、加拿大鹅和许多种鸭子。 运动鱼类也很丰富。 大约80%的森林由短枝松组成,但还有许多其他常绿植物。 野花种类繁多。 但主要的景点是间歇泉和温泉。 它们发生在大约一百万年前的一个火山区。 在这里,来自地球中心的热熔岩一直靠近地球表面。 熔岩加热地表岩石,进而加热地下水。 加热后的水会像间歇泉一样喷到水面,或者像温泉一样起泡。 最著名的间歇泉是老忠实喷泉,每隔65分钟左右,喷出150英尺高的水柱。 喷发持续五分钟。 黄石公园有200个间歇泉,其中大约50个是壮观的。 有些喷雾剂的喷射高度超过200英尺。 来自世界各地的游客很高兴这个地区被保存为国家公园!

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英文名著分集阅读 马克·吐温《汤姆索亚历险记》 part6

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The Adventures of Tom Sawyer by Mark Twain 原文 Chapter VI: The Haunted House Every young boy wants to find a treasure. And Tom did too. One hot summer day he told Huck about his idea. "Where can we look for a treasure?" asked Huck happily. "Robbers put treasure under old trees or in old houses. We can start digging under the old tree on Cardiff Hill. Come on! Let's go!" The boys went to Cardiff Hill and started digging. It was a hot day and they dug for a few hours. "There's nothing under this tree," said Huck. "I'm hot and tired," said Tom, "Let's go to the haunted house. Nobody lives there." "But haunted houses have ghosts," said Huck. "Ghosts only come out at night. It's daytime now," said Tom. "Well, alright," said Huck. They went to the haunted house. It was an old, lonely place. There was silence all around. They were both afraid of this strange place. They entered quietly and looked around. Everything was old and broken. No one lived there. They looked in all the rooms downstairs and upstairs. But there was no treasure and there were no ghosts. Tom and Huck were upstairs. "Sh!" said Tom. "What is it? Do you hear ghosts?" whispered Huck. "No! Don't move!" said Tom, "Let's sit down on the floor." There were holes in the floor and they could see the rooms downstairs. "Oh, no!' whispered Tom, "There are two men downstairs." One was an old Spanish man with long, white hair and a big hat. The other man was small and wore dirty clothes. "Let's listen to them," whispered Tom. The two men sat on the floor. "It's hot in here and I'm tired," said the old Spanish man. When the boys heard his voice they were terrified, "That's Injun Joe!" whispered Huck. The boys' faces became white. "What are we going to do with the $650 in silver coins? That was a good robbery!" said the small, dirty man. "Let's take about $30 with us now and hide the bag here. We can come back to get it soon," said Injun Joe. The small, dirty man moved a big stone in the fireplace and pulled out a bag. He took some money from the bag. Injun Joe started digging near the fireplace with his knife. Tom and Huck watched with excitement. There was a real treasure downstairs! Six hundred dollars was a wonderful treasure for two young boys! Suddenly Injun Joe stopped digging. "There's something here! I think it's a box," he said. He found an old box and opened it. "It's money!" cried Injun Joe, "Look! There are lots of gold coins!" The two men looked at the coins and smiled. The box was full of gold coins! Tom and Huck smiled too. "This is the treasure of the old Murrel family - now it's ours!" said Injun Joe. "Where can we hide this gold?" asked the small man, "Can we put it back under the stone?" "Yes," said Injun Joe, "No, no! The stone isn't a good place. Someone may find it. Let's put it under the cross tonight." When it was dark outside the two men took the silver and gold away. Tom and Huck did not follow them because they were afraid of Injun Joe. But they wanted to find "the cross" and the treasure. Where was "the cross"?

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句子反复磨耳朵(中级) 231-240

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听前提示 一、三遍英文,一遍中文,再一遍英文。 二、从听懂的词入手,理解句子含义。 三、根据中英文意思,听不懂的多听几遍。 词汇提示 1.solid 固体 2.mammals 哺乳动物 原文 231. Please say hello to Nancy if you see her at the party. 如果你在聚会上见到南希,请代我向她问好。 232. On his way home, Steve met a man who he thought was a Chinese. 在回家的路上,史蒂夫遇到了一个他以为是中国人的人。 233. That work will be finished at the end of this week. 那项工作将于本周末完成。 234. Cheese is a solid food made from the milk of cows, goats, sheep, and other mammals. 奶酪是一种固体食物,由牛奶、山羊奶、绵羊奶和其他哺乳动物的奶制成。 235. Try to speak English as often as possible if you want to improve your English. 如果你想提高英语水平,就要尽量多说英语。 236. It is very important to consider the cultural background of the family. 考虑家庭的文化背景是非常重要的。 237. Tom is more hardworking than any other student in his class. 汤姆比班上其他任何学生学习都用功。 238. The doctor advised me to take up some sport to stay in shape. 医生建议我做些运动来保持体形。 239. Can you walk to school, or do you have to take the bus? 你是走著去上学,还是坐公共汽车去? 240. I ran into an old friend of mine outside the station. 我在车站外面偶然遇见了一位老朋友。

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Level 4-Day 24.Wal-Mart Stores

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词汇提示 1.estate 房地产 2.dime 一角硬币 3.philosophy 哲学 4.emphasized 强调 5.preached 布道 6.sponsors 赞助 7.outreached 推广 8.aggressive 激进 9.levy 征收 原文 Wal-Mart Stores Wal-Mart is now the world's largest retail organization. Wal-Mart employs around1.2 million people worldwide. In 2000, Wal-Mart had sales of more than$191 billion, with profits of $6.3 billion. Profits increased 16% from the previous year. People have come to expect that Wal-Mart's profits will increase substantially every year. Each year more stores are opened, and Wal-Mart expands into new countries. Wal-Mart also enters new areas of business nearly every year. Few people know that Wal-Mart is also a major real estate company. Sam Walton opened his Walton's Five and Dime in Bentonville, Arkansas, in 1950. Twelve years later he opened the first Wal-Mart in Bentonville. His business philosophy was simple – good prices, great selection and a friendly greeting Walton was known for the "Ten Foot Attitude." This means that any employee should greet any customer who is within ten feet of them. He emphasized that it is important to speak to people before they speak to you. Walton also believed that good deals from suppliers should be passed along to customers. The combination of low prices and friendly service is basic to Wal-Mart's success. That one store in Bentonville has become 4,203 stores in the U.S.A. plus another 1,000 outside the United States. Walton died in 1992, but his business philosophy continues to be preached at Wal-Marts. Each store has greeters who meet the customers at the door, and deal with any special needs they have. Having greeters gives the effect of having more service clerks than Wal-Mart really has. Compared to some other department stores Wal-Mart has relatively fewer employees. Wal-Mart also has the Wal-Mart Foundation, which sponsors numerous good causes. Among their programs are high school scholarship, fundraising for local hospitals and sick children, environmental concerns and community "matching grant' outreach. So, what's not to like about Wal-Mart? The main complaint is that their business style is extremely aggressive. Wal-Mart's attitudes towards manufacturers and suppliers are: "You do it our way, or we won't do business with you. " This puts Wal-Mart at an advantage over smaller retailers who don't have the same retailing power. Wal-Mart has been known to demand that its suppliers provide products at discount for Wal-Mart store openings;levy fines for shipment errors; tell manufacturers what products, styles and colors to make, etc. Wal-Mart expects product delivery int wo days, and expects manufacturersto cooperate with its promotional and retailing strategies. In effect, any company that works with Wal-Mart becomes one of their employees. Any company, which so dominates one area of the market, will have a lot of power. So far, Wal-Mart has been successful in getting what it wants,and providing customers with what they want. 翻译 沃尔玛商店 沃尔玛现在是世界上最大的零售组织。 沃尔玛在全球拥有约120万员工。 2000年,沃尔玛销售额超过1910亿美元,利润63亿美元。 利润比上年增长16%。 人们开始期望沃尔玛的利润每年都会大幅增长。 每年都有更多的商店开业,沃尔玛也在新的国家扩张。 沃尔玛几乎每年都会进入新的业务领域。 很少有人知道沃尔玛也是一家大型房地产公司。 1950年,萨姆·沃尔顿在阿肯色州本顿维尔开设了他的沃尔顿五角硬币店。 十二年后,他在本顿维尔开了第一家沃尔玛。 他的经营理念很简单——物美价廉,精选佳品,友好问候。 沃尔顿以“十英尺态度”著称。 这意味着任何员工都应该问候距离他们十英尺以内的任何客户。 他强调,在人们对你说话之前,先和他们说话是很重要的。 沃尔顿还认为,供应商的良好交易应该传递给客户。 低价格和友好服务的结合是沃尔玛成功的基础。 本顿维尔的一家店已经成为美国的4203家店,加上美国以外的1000家店。 沃尔顿于1992年去世,但他的商业理念仍在沃尔玛得到宣扬。 每家商店都有迎宾员在门口迎接顾客,并处理顾客的任何特殊需求。 有迎宾员的效果是服务人员比沃尔玛实际拥有的多。 与其他一些百货公司相比,沃尔玛的员工相对较少。 沃尔玛也有沃尔玛基金会,该基金会赞助许多公益事业。 他们的项目包括高中奖学金、为当地医院和患病儿童筹款、环境问题和社区“匹配赠款”推广。 那么,沃尔玛有什么不被喜欢的? 主要的抱怨是他们的商业风格极端激进。 沃尔玛对制造商和供应商的态度是:“你按我们的方式做,否则我们就不会和你做生意。” 这使得沃尔玛比那些没有同样零售能力的小零售商更具优势。 众所周知,沃尔玛要求其供应商为沃尔玛开店提供折扣产品;对装运错误征收罚款;告诉制造商要生产什么产品、款式和颜色等。 沃尔玛希望在两天内交付产品,并希望制造商配合其促销和零售战略。 实际上,任何与沃尔玛合作的公司都会成为其员工之一。 任何在市场某一领域占据主导地位的公司都将拥有强大的实力。 到目前为止,沃尔玛已经成功地获得了它想要的东西,并为客户提供了他们想要的东西。

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