#32: 从投资到创业商业模式设计-行为经济学如何帮你行走于商业社会

电影《大空头》看过吗?如果你想了解十年前美国金融危机的来龙去脉,不妨找来看看。 剧中有位经济学家和贾斯汀·比伯的前女友一起,解释了引发全球金融危机的经济泡沫是如何产生的,这位经济学家就是理查德·塞勒(Richard Thaler),他是美国著名行为经济学和行为金融学家,现任芝加哥大学商业研究生院行为科学与经济学教授、决策研究中心主任。2017年,他更是凭借自己在行为经济学方面的研究获得了当年的诺贝尔经济学奖。 行为经济学研究、解释了很多看似反常的、非理性经济行为。如果我们能够识别出自身这些行为,我们就能纠正自己在金融投资方面的谬误,改善投资效果。如果我们能依据行为经济学设计产品和商业模式,我们就能为自己的创业公司争取更多用户,带来更多收入。 本次演讲,希望回答以下问题: 1. 什么是行为经济学? 2. 行为经济学有哪些典型的效应? 3. 如何利用行为经济学指导产品设计和商业模式? 4. 如何利用行为经济学帮助我们更加理性地投资? 演讲嘉宾: Kelly, MBA, ACCA,爱丁堡大学MBA,主攻行为金融学,英国特许注册会计师,在上海做私募投资等工作10年有余,做过美股IPO, 公司债务/股权融资等资本项目,移民加拿大之后服务于加拿大最古老的金融集团Power Financial, 尤其理解客户对财务上战略性设计的需求,专注于帮助企业主和青年精英完成财富增值和节税传承,倾向于用大历史观和心理学帮忙投资者规避常见的投资行为偏差。 时间: 2-4pm, Mar 16th, 2019 地点: Suite 110, 330 University Avenue Started in August 2017, Startup4Chinese's mission is to INSPIRE, EMPOWER, and CONNECT entrepreneur minds not only among Chinese but beyond. We want to inspire your passionate entrepreneurship spirit, empower your brilliant startup idea, and connect you with your future reliable partner. We value Openness. We provide Pragmatic topics. We want to help you Succeed! Startup4Chinese,成立于加拿大多伦多,致力于联结华人创业者与各个族群中的聪明才智,弘扬华人创业者的创业激情,赋予华人创业者更大力量。Startup4Chinese 主张开放心态,锐意开拓进取,注重脚踏实地,让我们一起享受创新、创业的过程。 对Startup4Chinese和本播客有任何问题,欢迎联系bryan at startup4chinese.com --- Support this podcast: https://podcasters.spotify.com/pod/show/startup4chinese/support

75分钟
27
6年前

#31: How to Work the Magic of Experience Marketing in Land Rover?

Coca Cola, Samsung, Adidas, Mastercard... You name it. All these big brand names are doing more and more experience marketing. Why? Because they want to be close to their customers and get them to generate contents on all the major social media platforms. As Freeman CMO Chris Cavanaugh said, "There’s a consensus among marketers that brand experience builds loyalty.” 1. So what EXACTLY is Experience Marketing? 2. How many key elements of a successful experience marketing campaign must have? 3. What kind of preparation need to be done for a successful experience marketing campaign? 4. How to evaluate the results of an experience marketing campaign? This event is meant to answer these questions by the lady who used to be in charge of Jaguar Land Rover's Experience Marketing. (IN ENGLISH) Speaker: Caroline Jiang. Caroline has 10 years working experience across Canada, China, UK, and India. She is a customer experience designer and an active marketer working with Jaguar Land Rover as Brand Experience Manager. Caroline has been a strong advocator for entrepreneurship and sustainability during her MBA at Rotman. As an Asian woman herself, Caroline is actively helping Asian women to connect and support the community through hosting leadership panels. Education: MBA, Rotman School of Management, University of Toronto; MSc, University of Nottingham UK, Biosciences; BSc, Shanghai Jiaotong University China, Biosciences. Time: 3-6pm, Feb 23th Venue: Onehub Office, Unit 4, 205 Torbay Road, Markham Started in August 2017, Startup4Chinese's mission is to INSPIRE, EMPOWER, and CONNECT entrepreneur minds not only among Chinese but beyond. We want to inspire your passionate entrepreneurship spirit, empower your brilliant startup idea, and connect you with your future reliable partner. We value Openness. We provide Pragmatic topics. We want to help you Succeed! Any questions? Please feel free to contact Bryan: 647 924 2836 Startup4Chinese, 成立于加拿大多伦多,致力于联结华人创业者与各个族群中的聪明才智,弘扬华人创业者的创业激情,赋予华人创业者更大力量。Startup4Chinese 主张开放心态,锐意开拓进取,注重脚踏实地,让我们一起享受创新、创业的过程。 对活动有任何问题,请联系微信:bryanzk,或拨打电话:647 924 2836。 --- Support this podcast: https://podcasters.spotify.com/pod/show/startup4chinese/support

56分钟
1
6年前

#26: 为什么创业公司不能没有 QA?

“QA?这不是大公司才会配备的职能角色吗?我们是个创业公司没那么多人手,好多功能等着开发,产品上市卡着时间呢。如果不能尽早争取到尽量多的用户,下一笔融资就危险了!” 提到创业公司跟QA 这个职位的关系,很多人都会这么想。但是,果真如此吗?初创团队的确没有那么多资源,那么 QA 相关工作的优先级就必须往后放吗?这样会有什么后果?如果创业公司想要一开始就把 QA 放在心上,应该从何入手? 本次分享就是要回答这些问题。 演讲嘉宾: 郝熙,10年QA工作经验,曾经就职于摩托罗拉中国、百度等科技公司,在移动APP和web产品领域有着丰富的经验。曾经带领20人的测试团队,支持超过百人规模的研发团队,所负责的APP产品DAU超过500万,web产品UV达千万。目前供职于加国无忧技术团队。 演讲提纲: 1、什么是QA? 2、为什么你和你的团队需要一个QA? 3、完美的测试和工程效率提升 4、初始化质量工作 5、初创团队典型QA工作内容 时间:12月8日下午,2-4点 地点:Unit 4, 205 Torbay Road,Markham,感谢 Onehub.ca的场地赞助! 感谢51.ca 媒体支持! Startup4Chinese,成立于加拿大多伦多,致力于联结华人创业者与各个族群中的聪明才智,弘扬华人创业者的创业激情,赋予华人创业者更大力量。Startup4Chinese 主张开放心态,锐意开拓进取,注重脚踏实地,让我们一起享受创新、创业的过程。 对活动有任何问题,请联系微信:bryanzk,或拨打电话:647 924 2836。 Photo by Shane Aldendorff on Unsplash --- Support this podcast: https://podcasters.spotify.com/pod/show/startup4chinese/support

82分钟
3
6年前

#29: 不能错过的科技创业图书

Starting your own company is not easy. Someone says it's a lonesome journey. In fact, besides your partners, you can still employ many outstanding brains without paying any salaries: read the books written by them, which are the essences crystalized after years of their hard works and deep thinking. What's more, reading these books in advance would help you avoid some of the most destructive traps, event disasters, such as: failing to understand the management of tech people and projects, or investing too many resources into something before getting feedback in time from your customers. This meetup, we are going to share some books, websites, podcasts, and TV plays, to help your startup ideas and business, maybe even change your ways of thinking and doing things in your daily life, to make it more meaningful and fun. AND YOU ARE MORE THAN WELCOMED TO SHARE YOUR BOOKS AND OTHERS REGARDING TECH STARTUPS!! Speaker: Bryan Zheng, founder of Startup4Chinese. 19-yr IT industry veteran, including 10 years as developer and project manager, 4 years in Tech Media, and 6 years in Marketing, Sales, and Operations, including 5 years Social Media Marketing and Writing. Time: 2-4pm, Jan 26th Venue: Onehub Office, Unit 4, 205 Torbay Road, Markham Started in August 2017, Startup4Chinese's mission is to INSPIRE, EMPOWER, and CONNECT entrepreneur minds not only among Chinese but beyond. We want to inspire your passionate entrepreneurship spirit, empower your brilliant startup idea, and connect you with your future reliable partner. We value Openness. We provide Pragmatic topics. We want to help you Succeed! Any questions? Please feel free to contact Bryan: 647 924 2836 Startup4Chinese,成立于加拿大多伦多,致力于联结华人创业者与各个族群中的聪明才智,弘扬华人创业者的创业激情,赋予华人创业者更大力量。Startup4Chinese 主张开放心态,锐意开拓进取,注重脚踏实地,让我们一起享受创新、创业的过程。 对活动有任何问题,请联系微信:bryanzk,或拨打电话:647 924 2836。 Photo by Thought Catalog on Unsplash --- Support this podcast: https://podcasters.spotify.com/pod/show/startup4chinese/support

90分钟
7
6年前
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