Coca Cola, Samsung, Adidas, Mastercard... You name it. All these big brand names are doing more and more experience marketing. Why? Because they want to be close to their customers and get them to generate contents on all the major social media platforms. As Freeman CMO Chris Cavanaugh said, "There’s a consensus among marketers that brand experience builds loyalty.” 

1. So what EXACTLY is Experience Marketing? 

2. How many key elements of a successful experience marketing campaign must have? 

3. What kind of preparation need to be done for a successful experience marketing campaign? 

4. How to evaluate the results of an experience marketing campaign? 

 This event is meant to answer these questions by the lady who used to be in charge of Jaguar Land Rover's Experience Marketing. (IN ENGLISH)  

Speaker: Caroline Jiang.

Caroline has 10 years working experience across Canada, China, UK, and India. She is a customer experience designer and an active marketer working with Jaguar Land Rover as Brand Experience Manager. Caroline has been a strong advocator for entrepreneurship and sustainability during her MBA at Rotman. As an Asian woman herself, Caroline is actively helping Asian women to connect and support the community through hosting leadership panels.  Education: MBA, Rotman School of Management, University of Toronto; MSc, University of Nottingham UK, Biosciences; BSc, Shanghai Jiaotong University China, Biosciences.   

Time: 3-6pm, Feb 23th Venue: Onehub Office, Unit 4, 205 Torbay Road, Markham  

Started in August 2017, Startup4Chinese's mission is to INSPIRE, EMPOWER, and CONNECT entrepreneur minds not only among Chinese but beyond. We want to inspire your passionate entrepreneurship spirit, empower your brilliant startup idea, and connect you with your future reliable partner. We value Openness. We provide Pragmatic topics. We want to help you Succeed!  Any questions? Please feel free to contact Bryan: 647 924 2836  Startup4Chinese，

成立于加拿大多伦多，致力于联结华人创业者与各个族群中的聪明才智，弘扬华人创业者的创业激情，赋予华人创业者更大力量。Startup4Chinese 主张开放心态，锐意开拓进取，注重脚踏实地，让我们一起享受创新、创业的过程。  

对活动有任何问题，请联系微信：bryanzk，或拨打电话：647 924 2836。