171期:科技·苹果桶里有了水 - Pouring water into the Apple's bucket

狗熊有话说

2015 年 9 月 30 日,苹果的 iTunes 中国区里,音乐、电影和 iBooks 商店,都悄悄地开放了。如果说手机硬件与系统是个木桶,苹果家的木桶几乎没有短板。如今苹果开始向这个木桶里倒水:Apple Music音乐、电影及图书服务。我自己从乔布斯还在世的时候,就一直希望能在苹果自己的正规渠道购买合法的内容商品,在这个国庆大假的前夕,这样的愿望忽然就实现了。虽然晚了好几年,虽然也还有很多缺点,但梦想照进了现实,这就是进步。关于节目的延展阅读,可以在『狗熊说』邮件周刊中收到。订阅方式:[[email protected]]([email protected]) 提交个人常用邮箱。也请关注「狗熊有话说」的微信公众号:bearbigtalk Apple launched Apple Music, iTunes Movie and iBooks Store to China at 30th, Sep. We can say Apple is like a bucket without any short board, because it product hardware, OS system and software. And now, they are pouring water into the bucket for Chinese users: Apple Music, Movies and iBooks service. I hoped I can purchase legal movies and books from iTunes years ago, and now it is happened. If you want to read something more about the episode, you can subscribe the BearTalking Weekly mail. Send the request to [[email protected]]([email protected]) and be the subscriber of BearTalking. And please follow the Official Wechat Account of Beartalk: bearbigtalk. Support this podcast at — https://redcircle.com/gou-xiong-you-hua-shuo/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

47分钟
0
9年前

169期:对话·如何做一名增长黑客? - How to become a growth hacker_ 复制

狗熊有话说

大部分创业者、运营狗和产品狗们都需要面对一个让人苦恼的问题:如何让我的产品用户量(销售量、阅读量)增长?传统的做法,狗熊已经在那篇没有节操的文章里总结过:如何让 公众号 / app / 初创产品 拥有100000个用户? 而除了这种拼臂力的笨办法之外,其实还有一种四两拔千斤的方法:使用「增长黑客」技巧,可以使用很低的成本,让销售实现巨大的增长。有人说,增长黑客就是现代互联网的「黑魔法师」。 什么是增长黑客?真的有花很少的钱就实现增长这样的好事?哪些公司曾经使用过增长黑客技巧?成为增长黑客需要什么能力?带着这些问题,大狗熊请到了畅销书《增长黑客》的作者,帅哥范冰(@xdash)老师作客「狗熊有话说」,和大家聊聊关于增长黑客的那些事儿。 嘉宾介绍:范冰,网名 XDash,88 年生人。北京乐游星空科技有限公司合伙人,二次元动漫项目「高能贩」产品总监。曾任职盛大创新院,担任「WiFi 万能钥匙」产品经理。中国最早的个人站长及共享软件开发者,科技博客「同步控」创始人,业余是自由设计师、开发者和网络营销机构顾问,亚马逊营销类 Top 1 畅销书《增长黑客》作者。 [book] [xdash_thumb] 维基百科关于增长黑客的介绍: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. It can be seen as part of the online marketing ecosystem, as in many cases growth hackers are using techniques such as search engine optimization, website analytics, content marketing and A/B testing. Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. Growth hacking is particularly important for startups, as it allows for a "lean" launch that focuses on "growth first, budgets second." Facebook, Twitter, LinkedIn, Airbnb and Dropbox are all companies that use growth hacking techniques. * 相关链接 | Links * 图书《增长黑客》官网 * 范冰个人博客 * 增长黑客的维基百科介绍页 Introduction: For the entrepreneurs, product managers and other people involved in startup projects, there's a question that always haunts them: How to grow the saling, pageviews or users? There are some traditional ways, and you knew those way and I don't wanna talk about them. There's a terrific way to make the growth happen: Become a growth hacker. What is a growth hacker? Which companies did growth hacking? How to become a growth hacker? Fanbing, the arthor of the book: Growth Hacker, will answer these questions in Beartalk. So, what are you waiting for? It's time to do some growth hacking! Support this podcast at — https://redcircle.com/gou-xiong-you-hua-shuo/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

109分钟
99+
9年前

165期:阅读·创业和《创业维艰》 - The real hard things about hard thing

狗熊有话说

创业,或者说去做一件不确定的事情,有一些原则是相通的,也真的有一些条件是必须的,甚至还有一些品质是天生的。比如霍洛维茨一再提到的决心、勇气和坚持,这是一些必须的品质。通过阅读这本书,我也了解到,像霍洛维茨、马克·安德森甚至是乔布斯等这些外人来看神一般的人,他们也有过熬不住的时候,他们也有过 WFIO (We're fxxked, it's over) 的时候,这和我们在做任何稍微有点难度的事情时,碰到的情况是一样的。这期节目,咱们聊聊一本很火热的商业书籍:《创业维艰》:The hard things about hard thing. 关于节目的延展阅读,可以在『狗熊说』邮件周刊中收到。订阅方式:[[email protected]]([email protected]) 提交个人常用邮箱。 Startup requires a lot, in both material and mental ways. There're some must-have ability such as dependence, courage and insistence, every succeed entrepreneur has these qualities. And everyone has a time that he feels "we're fxxked, it's over". After reading the book: The hard things about hard thing, I wanna share some of my opinions about the book. If you want to read something more about the episode, you can subscribe the BearTalking Weekly mail. Send the request to [[email protected]]([email protected]) and be the subscriber of BearTalking. Support this podcast at — https://redcircle.com/gou-xiong-you-hua-shuo/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

37分钟
47
9年前
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