28. AI x 消费者洞察 | AIGC浪潮来袭,消费者洞察行业如何应用?

扩博智聊 | 有AI味道的访谈节目

嘉宾:吴皓,好会洞察HaoLifeLab创始人 录制日期:2023-06-06 | 主持人:潘天一 我们的节目一岁啦!正好回访一年前讨论的消费者调研话题,但是一年后的今天已经出现肉眼可见的变化。现在的AIGC技术能在这个领域引起什么样子的应用呢?来跟我们一起探索一下! 本期话题节选 - 2:53 AI在消费者洞察中的应用场景是怎样的?如何了解线下的洞察? - 13:28 GPT会推翻市场研究吗? - 32:47 AIGC在消费者洞察领域能起到什么作用? - 50:44 AIGC有什么弊端?版权问题和可信度如何解决? 嘉宾推荐 - 59:30 www.poe.com - 1:01:29 去影院看电影(参加电影节更好) 说在最后 扩博智聊是一档带有AI味道的访谈节目,我们专注人工智能技术在不同行业不同领域的应用场景。 节目背后的扩博智能虽然也是一家AI企业,但我们在节目中邀请的嘉宾,讨论的话题和行业并不一定限于扩博自己目前服务的领域。 我们的愿景是通过《扩博智聊》让我们的听众更广泛地了解到一些多样性的人工智能应用场景和这些行业里有趣、有故事的人。 想更深入了解这些人,可以关注我们的微信公众号,扩博智能Clobotics,留言“听友群”三个字,加入我们节目粉丝和嘉宾的互动群。 联系我们 若有对我们节目的反馈,商业合作的意向或者嘉宾与话题的推荐自荐投稿,可以发给我们的邮箱地址:[email protected]

63分钟
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Vol.14 大话汽车商业史 02 | 福特做错了什么让3.5亿美元打水漂

上车说

本期“大话汽车工业史”栏目推荐的是一本书,名叫《商业冒险——华尔街的12个经典故事》。今天,要和大家分享书中的一个故事《福特的命运:好过程导致的坏结果》。它讲述的是福特埃德塞尔这款车从诞生到停产的戏剧性过程。放眼福特汽车100多年的历史,这辆花费巨资且与福特家族成员同名的车,可能算是福特史上最为著名的一场惨败。 主要涉及人物 亨利 福特二世:老福特孙子,福特公司总裁 欧内斯特·R·布里奇:福特公司执行副总裁 理查德·卡莱夫:福特公司 林肯-水星部门副总经理,“前卫产品规划委员会”团队负责人 罗伊·E·布朗:E车设计师负责人 大卫·华莱士:特别产品部门市场调研规划的主管 J.C.(拉里)道尔:埃德塞尔部门的销售和市场总经理,负责组织埃德塞尔的销售网络。 时间轴 1:27 摆脱上一代,福特二世开始摩拳擦掌 10:20 神秘E车接受管理层检阅 14:26 把父亲埃德塞尔的名字刻在车轮上 17:40 只看了一眼,经销商就满心欢喜签合同 23:33 三天媒体预展会,狗血桥段不断上演 26:20 上市才几天,销量就大幅下滑 28:30 墙倒众人推,外型设计被疯狂吐槽 35:12 福特二世发表讲话,恳请各方保持冷静 36:45 埃德塞尔部门被合并 39:10 止损,埃德塞尔宣告停产 主播 严瑶、林安东 后期制作 陈之玮 认识我们 微信公众号:上海汽车报天天看 联系我们:[email protected] 我们还建立了听友群,通过添加微信SHQCB666,备注“播客”,或者通过下方二维码,皆可进群。

45分钟
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2年前

112. 白雪公主1937:童话里的傻白甜,大萧条的救世主,迪士尼的摇钱树

美西螈与东方巨龙

迪士尼公主系列第二弹,我们当然要聊聊铁打的C位,也是一切的开始——白雪公主。 1937年,动画电影《白雪公主与七个小矮人》的上映开创了迪士尼的传奇篇章,也在美国30年代大萧条期间承载了人们对美好旧时代的缅怀和向往。一夜之间,白雪公主席卷了全美乃至全世界,连中国(还在抗战时期)都在次年引进了该片。从此,这位清纯貌美、善良贤惠的公主成为了一代又一代女孩的成长模版。 然而,不论是白雪公主童话的早期民间传说,还是后续的各种翻拍,我们会发现时代的变化并没有从本质上影响这个故事的核心冲突,即邪恶王后与善良公主之间的对立。1937年的迪士尼版本不仅深化了这一戏剧冲突,还给七个小矮人增加了大量戏份,进一步加深了白雪公主柔弱、贤惠、文静的特质。 不管是作为好女人的正面教材,还是大萧条的救世主,又或是是迪士尼的核心IP,白雪公主都已经变成了一个符号。今天我们就来聊聊白雪公主的二三事: 迪士尼是如何为这部电影赌上身家性命的? 为什么迪士尼如此重视七个小矮人? 细思极恐,白雪公主到底是什么年纪? 为什么要好好反思继母VS公主的二元对立女性形象? 故事里的男人去哪了? 最后,如果有小伙伴能找到《中国白雪公主》(1940)的资源,感激不尽! 【时间线】 01:06 开场白 05:06 「迪士尼的愚蠢计划」与黄金时代的奠基 11:09 为什么七个小矮人在这部电影中这么重要? 15:44 美国大萧条、传统价值观与理想的化身 20:11 承载了男性暗示的小矮人为什么令人不适? 24:42 1937版白雪公主是一场女性刻板印象灾难 28:13 消失的迪士尼女工与被隐身的女性创作 34:18 继母王后形象在不同版本中的发展与迭代 39:36 女性二元对立的设置背后是危险的价值观 44:51 消失的父亲、代言的魔镜与可怕的王子 49:56 跨时代的动画技术革新与IP周边狂潮 54:30 白雪公主在中国:无产阶级有力量! 58:17 努力了,但仍然无法破局的后续改编 01:07:57 下期预告&结束语 【本期音乐】 Orchestra da Camera Fiorentina, Giuseppe Lanzetta, Frank Churchill - Snow White (Opening Theme) 张韶涵 - 魔镜里的童话 【支持我们】 爱发电搜索「螈与龙」或复制链接: afdian.net 【关于我们】 这是一束横跨太平洋的电波——我们从独特的人文和性别视角出发,关注流行文化议题及社会形态变迁。 【加入社群】 关注公众号「螈与龙」回复“听友群”即可添加小助手拉进VIP群哦,我们等着一个你! Peace。

70分钟
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2年前

155 专访董启章、黄念欣夫妇:在技术复制时代的香港与文学机器相爱

跳岛FM

如果你对香港文学有所关注,大概率听说过董启章和黄念欣这对文坛眷侣:男方是当代香港最杰出的小说家之一,女方则是执教于香港中文大学的著名学者。二人因读书相识,携手走过四分之一世纪,期间诞生文集、小说、著作等几十余本。去年6月,董启章将25本对二人有特殊意义的书排成一列,以书名连缀成一首“银婚纪念诗”,其中写道:“命运交叉的城堡 / 我城 飞毡 / 像我这样的一个读者 / 你,可以爱”。 生于斯,长于斯,对于香港的认识与想象,始终是这对夫妇写作与研究的母题。近日,曾在香港求学的主播宝婷故地重游,趁这个机会拜访了董启章、黄念欣位于粉岭的家,就近日再版的《天工开物·栩栩如真》中的家族叙事与技术思考,和二人聊了聊一些我们好奇的问题。 从雕版印刷到ChatGPT,技术与文学的关系始终紧张而暧昧。在热衷写“物”的董启章看来,他笔下的技术并非是浪漫主义的夸张,而是深植于日常经验与情感需求的隐喻:当“发射爱的信号”已经进入大众语言,无线电自然可以成为人与人之间沟通可能性的象征。数位时代已然到来,技术浪潮不可阻挡。时隔二十年,当初不愿意接受电子书的“老派”作家转而拥抱NFT出版,也是因为意识到数码物与自然物之间并非泾渭分明。如果将技术史理解为自然史的一部分,今人热议的AI写作也不再新鲜——早在上世纪八十年代,卡尔维诺就说过:优秀的作家本该有成为一个运转良好的文学机器的自觉。 难得夫妻二人一起接受访谈,我们也借机问到不少二人朝夕相处的甜蜜细节:平时会就创作问题相互交流吗?黄念欣会如何评价丈夫的写作?董生同意妻子的评价吗?工作之外,育儿的任务如何分担?“银婚纪念诗”这样的玲珑心思,常常有吗?面对我们的八卦提问,黄念欣笑言,感动皆在平凡日子,重要的是“我们两人都找到彼此很好笑的地方”——他笑她常常旅途中交稿,出门逛街可以突然买回一辆车;她叹他抓住机会调侃儿子,在嘈杂的快餐厅也能写作。一个是创作者,态度却如学者般严谨;一个是学者,行事却像创作者般自由。在和文学机器相爱的漫长岁月里,这对以反差为浪漫的文学伉俪,仍会互相打趣。 【时间轴】 02:00 文坛伉俪的生活日常:文学教授妻子和小说家丈夫会交流创作过程中的想法吗? 12:39 “像发射无线电那样发送心意”:《天工开物·栩栩如真》把技术作为隐喻来写 17:44 从不接受电子书到主动拥抱NFT出版:“虚拟的东西也需要物质基础” 20:34 在作品中挑战保守家庭观的男作家,在生活中也能以身作则抵制父权吗? 26:16 董启章:“我很早就自我成为一个ChatGPT了,我是ChatDKC。” 29:44 用美剧《硅谷》解释文学机器原理:普鲁斯特的长句就是很精准的coding 45:08 坚持在简体字版中保留粤语表达:与其说是文笔要求,不如说是文体要求 49:29 八(狗)卦(粮)时间到!“我们之间最大的浪漫是反差” 70:20 岛屿空间介绍:北京库布里克书店 【节目中提到的人名和作品】 * 书籍 《天工开物:栩栩如真》《时间繁史‧哑瓷之光(上下)》《物种源始·贝贝重生之学习年代(上)》《爱妻》《命子》《家课册》《练习册》《小冬校园》《安卓珍尼》《香港字》董启章 《夕拾朝花》黄念欣 《香港当代作家作品选集·董启章卷》黄念欣编选 《控制论与幽灵》,收录于卡尔维诺《文学机器》 * 影视 《硅谷》 【出品人】蔡欣 【制作人】何润哲 广岛乱 【文案编辑】阁楼客 【后期剪辑】KIMIU 【片头音乐】DTlina - LoFi Chill 【片尾音乐】AURA.Pote - Lazy Man 【视觉顾问】孙晓曦 【视觉指导】汐和 【平面设计】玛丽昂 王尊一

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2年前

英文名著分集阅读 丹尼尔·笛福《鲁滨逊漂流记》 part 7

高效磨耳朵 | 最好的英语听力资源

Robinson Crusoe by Daniel Defoe 原文 Chapter Seven: Man Friday For two years I never went anywhere without my gun. I felt lonely and afraid, and had many sleepless nights. One night there was a very bad storm, and I thought I heard the sound of guns out at sea. The next morning I looked out, and saw a ship. It was lying on its side not far from the shore. Quickly, I put my little boat in the water and sailed out to it. There were two dead men on the ship, but no one alive. The bodies of the other sailors were lost in the sea. I took some clothes and tools, and also a box of Spanish gold and silver money. I was a rich man now, but what use was money to me? I could not buy anything with it. I wanted people, a friend, somebody to talk to ... somebody who could help me escape from my island. One morning I woke up and made a plan. 'I'll try to catch one of the prisoners of the wild men,' I said to myself. 'He'll be happy to be alive and perhaps he'll help me to escape.' I watched day and night, but for a year and a half there were no boats. Then one day five boats came. There were about thirty men and they had two prisoners. They made their fire on the sand and danced round it. Then they killed one of the prisoners and began to cook their terrible meal. The second prisoner waited under the trees, with two men to watch him. Suddenly, the prisoner turned and ran. The two men ran after him, but the other wild men were busy round the fire and did not see what was happening. The prisoner ran like a wild goat, and soon I saw that he was coming near the bottom of my hill. As fast as I could, I ran down the hill and jumped out of the trees between the prisoner and the two wild men. I hit the first man with the wooden end of my gun and he fell down, but I had to shoot the second man. The poor prisoner did not move. He was afraid of the noise of my gun. I called to him and tried to show him that I was friendly. Slowly, he moved nearer to me, but just then the first wild man began to get up from the ground. Then the prisoner spoke and I understood that he wanted my sword. How happy I was to hear words again! I gave him my sword, and at once he cut off the head of his enemy. Hurriedly, we hid the dead bodies under some leaves, and then left quickly. I took my prisoner to my secret cave on the other side of the island and gave him food and drink. After that, he went to sleep. He was a fine young man, about twenty-five years old, tall and well-built, with a kind face and a nice smile. He had a brown skin, black hair, bright eyes and strong white teeth. I decided to give him the name of 'Man Friday', because I first saw him on a Friday. When he woke up in the morning, he ran out to me. I was milking my goats in the field, and he got down on the ground and put his head near my foot. I understood that he was thanking me, and I tried to show him that I was his friend. I began to teach him to speak English, and soon he could say his name, 'Master', and 'Yes' and 'No'. How good it was to hear a man's voice again! Later that day we went back to my first house. We went carefully along the beach, but there were no boats and no wild men. Just blood and bones all over the sand. I felt ill, but Friday wanted to eat the pieces of men's bodies which were still on the ground. I showed him that this was terrible for me, and he understood. When we got to my house, I gave Man Friday some trousers, and I made him a coat and a hat. He liked his new clothes very much. Then I made him a little tent to sleep in, but for a few weeks I always took my gun to bed with me. Perhaps Friday was still a wild man and would try to kill me in the night. At first, Friday was very afraid of my gun. Sometimes he talked to it, and asked it not to kill him. Friday was a quick learner and his English got better day by day. I told him the story of my adventures and about life in England, and he told me about his country and his people. One day we were at the top of the highest hill on the island, and we were looking out to sea. It was a very clear day and we could see a long way. Suddenly, Friday began to jump up and down, very excited. 'What's the matter?' I said. 'Look, Master, look!' Friday cried. 'I can see my country. Look over there!' I looked, and there to the north-west, between the sea and the sky, was a long thin piece of land. I looked, and there to the north-west, between the sea and the sky, was a long thin piece of land. I began to think again about escape. Perhaps Friday wanted to go home too. Perhaps together we could get to his country. But what then? Would Friday still be my friend, or would his people kill me and eat me? I took Friday to the other side of the island and showed him my big canoe. It still lay under the trees. It was very old now, and there were holes in the wood. 'Could a boat like this sail to your country, Friday?' I asked him. 'Oh yes,' he answered. 'A boat like this can carry a lot of food and drink.' 'Then we'll make another canoe like it, and you can go home in it,'I said. But Friday looked very unhappy. 'Why are you angry with me?' he asked. 'What have I done? Why do you want to send me home?' 'But I thought you wanted to go home,' I said. ' Yes. But you must come with me. Kill me if you want, but don't send me away fromyou!' Then I saw that Friday was a true friend, and so I agreed to go with him. We began work on the canoe at once. Friday chose the tree himself - he understood wood better than I did - and we cut it down. We worked hard and in a month the boat was finished. Two weeks later it was in the sea, and we began to get ready for our long journey.

10分钟
1k+
2年前

JM101 夏日特辑:你的童年我的童年,终于都长大了

JM101

这是一期源于“暑假干什么?”结果80后Marcus/90后Jerry和00后Sophia都不约而同地说看87版《西游记》的节目。 在这一期的特辑中,我们将听到: 02:13 抄完作业就可以去打游戏啦! 03:48 光荣居然还能培养出同人文小说作者?! 04:26 从小霸王到GB到电脑再到手机,游戏机里的时代变迁 05:35 香烟牌子和孩子王,一个80后的暑假记忆 09:49 《还珠格格》和人民公园,一个90后的暑假记忆 13:16 石礅上拴着的橡皮筋,一个00后的暑假记忆 16:46 手机里的少年版游戏,一个10后的暑假日常 20:55 《西游记》、《还珠格格》和《武林外传》,夏日序章 29:21 弹幕里的“阿瑟请坐”与楚云飞宇宙 32:20 令人窒息的规划人生与脱轨对抗 39:27 Marcus的“遗憾”、Sophina的“孤独”和Jerry的“记不住” 47:34 小时候的玻璃珠,长大后的首饰 50:27 许下你的夏日心愿吧! 整期节目的气氛有一些淡淡的忧伤,除了只闻其名、不见齐声的10后Mia,三位发声人的暑期只能在发黄的相片里永恒地定格... 直到节目的终章,豁然开朗。 如同Sophia所说: 所谓的暑期档已不是一份份具象的《每周广播电视报》,而是每一年都会照例行使的童年怀旧仪式。 往者不可谏,来者犹可追。沉湎于过去无意义,不如随着「JM101 夏日特辑」来畅想一下:在这么美好的夏天, * 小时候曾经想做的事,我现在还有没有做?现在还来不来得及做? * 这个夏天我要怎么活着? * 这个夏天我要怎么样圆满地度过? 希望各位听友也能在评论区许下自己的夏日小心愿,和「JM101」在感受到秋天的风时再来特辑还愿吧!

54分钟
99+
2年前

028 / “帅气大人”前史:猛地抽出一柄名叫“学生心态”双刃剑| 毕业季

别去读书

6月已经来到尾声,毕业季正在落幕。又是一个夏季,又有许多年轻人即将或已经离开学校,走向工作,或是继续升学,而不管未来去向如何,都是一个需要应对的新转折。对几乎所有年轻人来说,走向职场,都是一个格外重要的人生节点。 在这个毕业季,我们也想回望一下自己和身边好友一路走来的“坎坷”和“顺利”,集结成一个毕业季的专题。小孙在提出6月的“毕业季”专题的时候,我们就决定一起谈谈“学生心态”这个非常应景,也与我们切身相关的话题。 时间戳: * 00:23 开场:回顾6月的“毕业季”策划 * 04:04 前辈说:“你不要再叫我老师了!” * 07:29 当高服从性走进工作:有的职场在助长学生心态,延迟它的消失,有的职场则不 * 13:10 如何面对自己和直属导师的学术合作关系? * 16:21 “好学生心态”可能才是更有毒的 * 19:00 年轻人面对圈内大佬时的学生思维:在不对等的权力关系中,把自己放在下位者的位置 * 23:35 权力上位者要为权力场域内部的公平、公开、透明负起责任 * 42:00 导师和学生,是一条绳上的蚂蚱,老板和职员倒不一定如此 * 47:09 学生心态其实是一件挺美好的事情 * 53:10 “交心”又治愈的职场生活 * 57:52 遵从本能、展示自己、审视环境,三者并存 bgm: * Jesse T《凤凰花开的路口》 * 五月天《一颗苹果》 节目策划/音频剪辑/文案/主播/终审:小马@Marsa❤️、小孙@存放处处长

77分钟
99+
2年前
EarsOnMe

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