Summary:

We discuss Li Ziqi's return to video creation after a three-year hiatus, focusing on her renewed commitment to showcasing traditional Chinese crafts and culture. Her new videos, featuring intricate techniques like lacquerware, have achieved massive online success, inspiring similar content from other creators. This surge in interest highlights the growing popularity of non-material cultural heritage on platforms like Douyin (TikTok), as young creators embrace and modernize traditional skills to engage new audiences. The overall narrative emphasizes the revitalization of traditional crafts through digital media and the collaborative efforts of both established and emerging creators.

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