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While China struggles to export its cultural abroad, neighbors like Korea and Japan seem immune to this problem. Apart from local regulations in art, what are the issues creators from China face when trying to take their cultural products abroad, and what are some products that actually became hits?

Featuring
- Li Jianbin: Beijing Inmost Media - Senior BD Director
- Alex Taggart: Outdustry - Head of International
- Vivian Ying: Film International Sales

To go further
- Middle Earth episode #67 Creating Games for the West
- Middle Earth episode #26 China’s soft power in Africa

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 

With thanks to Wen Jiayin for production assistance, Wendy Wei for illustration and Sean Calvo for music support. 

The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.