The Youth-Oriented Trend in the New Energy Market: Smart Cars Become the Mainstream

In 2024, new energy vehicles aimed at young consumers gained unprecedented attention, with models such as the Xiaomi SU7, XPeng MONA M03, and Aion RT becoming popular choices.

在2024年，面向年轻消费者的新能源车型获得了前所未有的市场关注，小米SU7、小鹏MONA M03和埃安RT等智能汽车的出现，标志着年轻化趋势的兴起。

In the past, models designed specifically for young people faced sales difficulties, mainly due to young consumers' limited budgets and their preference for personalized products.

过去，专为年轻人设计的车型面临销售困难，主要因为年轻消费者预算有限，他们更倾向于个性化的产品，这使得家庭使用的“全家桶”车型更受欢迎。

However, in 2024, this situation began to change, with cars aimed at young people showing impressive market performance.

然而，2024年这一局面开始改变，为年轻人造的车同样展现出优异的市场表现。

The Xiaomi SU7 broke a new sales record, exceeding 10,000 units in monthly sales after its launch, while the XPeng MONA M03 delivered over 40,000 units within four months, and the Aion RT sold more than 10,000 units in its first month, becoming the first pure electric sedan to achieve such a milestone.

小米SU7在上市后月销量过万，创造了销售新纪录。小鹏MONA M03在上市四个月内交付量超过四万，埃安RT在上市首月交付超过一万台，成为首款上市当月销量突破一万的纯电轿车。

These achievements signal the rise of the youth market, drawing attention from many car manufacturers.

这些成就标志着年轻人市场的崛起，吸引了众多车企的关注。