The traditional bar of soap is being replaced by serums, sunscreen, and makeup. Men's grooming is in the midst of a profound transformation, with market spending reaching new heights. This evolution forces us to ask what is driving the change and how legacy brands are responding. The face of masculinity is being redefined, one skincare routine at a time. / Motivational Monday (17:34)! On the show: Steve, Yushan & Yushun