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Marshall McLuhan (1911–1980) was a renowned Canadian philosopher and communications theorist, widely regarded as one of the most influential figures in the field of media theory. His work primarily focused on the effects of media, technology, and communication on human society and culture. Below are some key theories and concepts developed by McLuhan:
This is McLuhan's most famous and often cited concept. He argued that the medium through which content is communicated has a far greater impact on society than the content itself. For example, the invention of the television changed the way people experience and understand the world, far beyond the actual content that is broadcasted. McLuhan emphasized that each medium reshapes human experiences and social structures in unique ways.