Let's make sure this land(resonate, understand it) We usually say "something landed" instead of "something lands" Something is understood/ make sense Ex: The whole plan wasn't understood by employees, so thy came up with a new idea. Role Play A: What do u think about the joke about couch? B: To be honest, it didn't land for me. A: What can make it better? B: I think it will make sense to the audience if u pause it a bit before the punchline. A: U think they would get it then. B: I think it would help a lot, otherwise the jokes may not be understood. A: Ok, I will try it that way.

Something doesn't land/ Something didn't land = it wasn't understood. It didn't work well. It might be awkward. = People don't get it, because that's not funny. It could be used when someone tells a joke(common way). It could be used other way as well. Off color jokes(dirty jokes) Ex: Can u explain that to the audience again? That example din't seem land. Ex: I told her situation, but it didn't land well. She didn't seem understand why we were making the changes and didn't agree with it at all. Ex: The PR campaign didn't land with the audience, so they move on to "Plan B"

love tig！！