Summary

The innovative popularity of the Labubu collectible toy in Southeast Asia, particularly Thailand. Driven by a confluence of factors including a celebrity endorsement by Blackpink's Lisa, strategic marketing by Pop Mart (Labubu's producer), and cultural adaptation, Labubu's demand skyrocketed, leading to significant price inflation and a thriving reseller market. This phenomenon highlights the growing influence of social media, celebrity endorsements, and the increasing global appetite for collectible toys and related cultural trends among young adults. Despite recent price corrections, the intense popularity of Labubu continues to shape Pop Mart's international success.

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