[ 英文文本参考 ] 

Steve Jobs:

It’s the best browsing experience you’ve ever had: way better than a laptop, way better than a smartphone. It’s an incredible experience. 

Journalist: You kids must love the Ipad.

Steve: They haven’t used it. We limit how muchtechnology our kids use at home.

What is stopping cue?

A stopping cue is basically a signal that it’s time to move on, to do something new, to do something different. 

But the way we consume media today is such that there are no stopping cues. The news feed just rolls on, and everything is bottomless. 

This person’s on vacation, they will get back to you eventually. 

This person’s on vacation. So we’ve deleted your email. This person will never see the email. You can email back in a couple of weeks. Or you can email someone else. 

The way we use them (screens) is a lot like driving down a really fast, long road. And you’re in a car where the accelerator is mashed to the floor. It’s kind of hard to reach the brake pedal. 

我们使用屏幕的方式像是开过一条长长的路。你坐在车里，将油门踩到底。你踩不到刹车。 

You’ve got a choice. You can either glide by, say, the beautiful ocean scenes, and take snaps out the window…Or you can go out of your way to move the car to the side of the road, to push that brake pedal, to get out. 

你可以做选择。你可以开过旁边美丽的海景，对窗外拍几张照片，这很容易做到。或者你可以离开这条路，把车开到路边，踩下刹车，走出车去。

背景音乐：菊次郎的夏天