Summary:

Fat Dong Lai, a highly successful Chinese supermarket chain, faced rapid growth and recent challenges. Its immense popularity, fueled by positive online buzz and unique employee benefits, has led to significant issues with unauthorized online reselling and overwhelming in-store demand. 

To address this, Fat Dong Lai has expanded its online presence via WeChat and Douyin, while simultaneously implementing measures to curb unauthorized sales and manage high customer traffic. 

Despite recent controversies, including a statement by the founder regarding employee weddings, Fat Dong Lai's financial performance remains exceptionally strong.

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