(0:10")开场白

Today is Sunday, May 15th, 2022.

今天又是我们的周末特辑了。在今天的节目里，想和大家分享一篇有关TikTok在美国市场如何取得成功的分析文章。

The piece is from the Wall Street Journal, and titled:

TikTok Is Eating Up Rivals. Can It Keep Users Hooked?

(0:32")The success: Its growth has come at the expense of its competition, such that just about every social-media company is now pouring money into copycat products.

(1:18")The secret source:TikTok’s founding genius is that it capitalized on consumers’ short and capricious attention with a seemingly infinite collection of music-backed videos under 60 seconds algorithmically tailored to users’ interests.

(1:56")The Power: Roughly 36% of the U.S. population over the age of 12 polled is using TikTok as of this year, behind only Meta’s Facebook and Instagram.

(3:56")The Money: But eMarketer estimates TikTok generated nearly $4 billion in ad revenue last year and will triple that sum this year to become bigger than Twitter and Snapchat’s ad business combined.