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It has been a crazy week following the non-TikTok ban and witnessing real 'positive energy' on both sides of the Pacific. How did over 1 million Americans flock to RedNote/小红书? What hurdles lie ahead for us, and are there any potential business opportunities for international content creators?

Featuring
- Jim Fields: Relay Video - CEO
(小红书: Jim技术咨询)
- Lucy Lv: Culture news reporter
(IG-TT: nihaolucylv)
- Wang Zichen: Policy Expert
(www.pekingnology.com)

To go further
- Middle Earth episode #50 Xiaohongshu : Marrying content and e-commerce
- TWOC's article Seeing RED: The Rise China’s Hottest Trend-Setting App by Hatty Liu
- TWOC's article Parallel Worlds: How A Lifestyle App Shed Light on China’s Education Gap by Outside the Fifth Ring (五环外)
- Dr. Candise Lin who bridged RedNote And Tiktok in 2024: @drcandiselin 

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project, like shooting your next documentary, or are looking for a specific talent, please get in touch! 

Chinese speaker? Follow our Bilibili account 阿拉丁_说电影 or RedNote (阿拉丁说电影)

The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.