In this episode, Bessie dives into a century of excellence with Kristian Teär, the Global CEO of B&O.This conversation explores how B&O has stood the test of time to become the most long-last and luxury brand in consumer electronics. With 2025 marking its 100-year anniversary, Kristian reveals the secrets behind B&O’s legacy of innovation, its unique design philosophy, and its ambitious future in the luxury technology market.

Key Highlights:

· A Century of Legacy: How B&O maintained relevance in the rapidly evolving tech industry, from surviving World War II to pioneering modular, sustainable designs.

· Luxury Meets Timeless Technology: B&O’s strategy of combining heritage craftsmanship with cutting-edge technology to create products that blend seamlessly into customers’ lives.

· China’s Strategic Importance: Insights into how China, as B&O’s single biggest market, shapes its innovations and future product roadmap.

· Gen Z’s Love for Vintage andPersonalization: Why younger generations gravitate toward heritage brands and how B&O caters to their demands with customizable, sustainable products.

· The Pandemic Pivot: Leadership insights from Kristian on navigating crises and transforming challenges into growth opportunities.

Memorable Moments:

· Kristian shares how B&O products, like the iconic Beosound 9000, have lasted decades and continue to provide joy with updated technology.

· Behind-the-scenes stories of B&O's ironic Beosound A9 collaborated with artists to turn sound systems into customizable works of art.

· A touching tale of a Parisian customer who restored a 32-year-old Beosound system, underscoring B&O's commitment to sustainability and timeless value.

欢迎收听并留言，我们会挑选幸运听众，随机送出 “B&O 声音艺术展”特别定制款的杯垫。

【本节目由Withinlink碚曦投资协作体出品】

【嘉宾】

Kristian Teär

Global CEO, B&O

【主持】

李倩玲 Bessie Lee

广告营销行业资深从业者，商业观察者

【后期制作】

小朱

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