• Wrinkle treatment
  Young brands have a thing or two to learn from mature rivals  年轻品牌需从成熟的竞争对手那里学习一二

 In the past most of that would have gone to cosmetics conglomerates, such as LORÉAL and Estée Lauder, or to consumer-products giants like Unilever, selling every imaginable tincture to make everything from toenails to tresses more fetching. But in recent years fresh-faced newcomers, often more specialised and more digital, have entered the fray. 在过去，其中大部分会流向化妆品集团，例如欧莱雅和雅诗兰黛，或者流向像联合利华这样的消费品巨头，它们出售各种各样的适用于从头发到脚指甲的酊剂，让使用者变得更迷人。但近年来，一些更专业、更数字化的新面孔加入了竞争。
① Tress: /trɛs/ a section or curl of someone's long hair 一缕长发e.g. He lay with his head against the maiden's heart, bound close to her by a tress of her long hair. 他头靠着少女的心脏躺着，紧紧裹在她的一缕 长发中。
② Fetching: /ˈfɛtʃɪŋ/ If you describe someone or something as fetching, you think that they look very attractive. 迷人的 e.g. a fetching off-the-shoulder dress 非常迷人的露肩连衣裙
③ Fray: /freɪ/ an energetic and often not well-organized effort, activity, fight, or disagreement（常指乱糟糟的）干劲十足的努力，充满活力的活动；激战 e.g. A good holiday should leave you feeling refreshed and ready for the fray (= ready to work) again. 好好度一个假应该能使人感到精神振奋，为重新投入忙碌的工作作好准备。
 Now the upstarts are showing some wrinkles, as their business models are tested, investors lose patience with red ink and the incumbents up their game. 现在，随着新兴企业的商业模式受到考验，投资者对赤字失去耐心，以及老牌企业开始发力，新兴企业的发展出现问题。
① Wrinkle: /ˈrɪŋkəl/ a problem, usually a small one小问题；小麻烦 e.g. There are still a few wrinkles to iron out (= solve) before the agreement can be signed. 在协议签订之前还有一些小问题需要解决。
② Red ink: 赤字
 Go public 上市
 Blockbuster: /ˈblɒkˌbʌstə/ a book or film that is very successful 大片; 畅销书 e.g. ...the latest Hollywood blockbuster. …最新的好莱坞大片。
 Metamorphosis: /ˌmɛtəˈmɔːfəsɪs/ a complete change 彻底的变化 e.g. Under the new editor, the magazine has undergone a metamorphosis. 在新主编的领导下，这份杂志彻底改头换面了。
 Time-honoured: A time-honoured tradition or way of doing something is one that has been used and respected for a very long time. 由来已久的;古老的 e.g. It marks the end of a time-honoured tradition. 它标志着一个历史悠久的传统的终结。
 Invariably: /ɪnˈvɛərɪəblɪ/ 相当于always e.g. The train is invariably late. 火车总是晚点。
 The upstarts took a different tack. They outsourced production and enlisted social-media influencers of all hues and genders to promote their brands.新兴企业采取了不同的策略。他们将生产外包，并招募包括各类肤色和性别的网络红人来推广他们的品牌。
① Tack: /tæk/ If you change tack or try a different tack, you try a different method for dealing with a situation. 方法 e.g. Seeing the puzzled look on his face, she tried a different tack. 看到他脸上困惑的神情，她试了一个不同的方法。
② Outsource: /ˌaʊtˈsɔːs/ If a company outsources work or things, it pays workers from outside the company and often outside the country to do the work or supply the things. 外包 e.g. The company began looking for ways to cut costs, which led to the decision to outsource. 该公司开始寻找降低成本的途径，这使他们决定外包。
③ Hue: /hjuː/ A hue is a colour. 颜色 e.g. The same hue will look different in different light. 同一颜色在不同光线下看起来会不同。
 Foundation shade粉底霜
 Cater to: to provide what is wanted or needed by someone or something 迎合；满足 e.g. They only publish novels which cater to the mass-market. 他们只出版迎合大众市场的小说。
 Moreover, as the influencer economy has grown, so have the cheques demanded by the biggest names. 此外，随着网红经济的发展，大腕们的报价也在涨。
 Bricks-and-mortar shops实体店 也可以用physical shops表达
 Big-beauty bosses are no doubt watching all this with glee. The upstarts’ problems have highlighted the incumbents’ abiding advantages: great scale, sturdier supply chains and robust distribution networks. 大型美妆企业的老板们无疑对发生的一切幸灾乐祸。新兴企业的问题凸显了老牌企业的长久以来的优势：规模更大、供应链更稳固、分销网络更健全。
① Glee: /ɡliː/ Glee is a feeling of happiness and excitement, often caused by someone else's misfortune. 高兴 (常指幸灾乐祸) e.g. She couldn't disguise her glee at their embarrassment. 看到他们难堪的样子她不禁喜形于色。
② Abiding: /əˈbaɪdɪŋ/ An abiding feeling, memory, or interest is one that you have for a very long time. 持久的 e.g. He has a genuine and abiding love of the craft. 他对这门手艺有着一种发自内心和持久不变的热爱。
③ Sturdy: /ˈstɜːdɪ/ Someone or something that is sturdy looks strong and is unlikely to be easily injured or damaged. 结实的; 坚固的 e.g. If you have to climb up, use a firm platform or a sturdy ladder. 如果你必须爬上去，就用一个稳固的平台或者一个结实的梯子。
 Buyout: /ˈbaɪaʊt/ A buyout is the buying of a company, especially by its managers or employees. (尤指管理层或雇员做出的) 公司收购
 Allure: /əˈljʊə/ the quality of being attractive, interesting, or exciting魅力；吸引力 e.g. It's a game that has really lost its allure. 这真是一场已经失去其魅力的比赛。
注：外刊观点与本人无关，仅用于英语学习