In this English language episode of 《Good Morning, VOGUE China》podcast, Vogue China Editor-in-Chief, Margaret Zhang, and VOGUE Business China Associate Editorial Director, Yiling Pan, answer burning questions collected from our China-curious listeners abroad and our English-speakers at home. Hit play for some key differences between Chinese creative culture and communities abroad, market insights around how fashion trends are interpretted on the ground in China and some perspectives on the ever-present tug-of-war between art and commerce.

Key timestamps:

00:28 Back from Mooncake Festival! 

02:50 What is fashion? 

05:24 How did MZ and Yiling end up in the fashion industry? 

10:48 The balance between commercial and creativity.

15:18 How does Chinese creative culture differ from American or European creativity?

22:13 Is VOGUE China very different from VOGUE US? 

27:11 How regional variants within China impact the fashion market. 

28:51 What are some new trends in the Chinese market, and how do Chinese consumers interpret global fashion trends?

36:04 The rise of C-Beauty & VOGUE China’s Beauty Awards! 

DM us with anything you want to know from Margaret and Yiling at Vogue China’s WeChat, Instagram, or email us at [email protected].