In our latest English language episodes of 《Good Morning, VOGUE China》, VOGUE China Editor-in-Chief, Margaret Zhang, and VOGUE Business China Associate Editorial Director, Yiling Pan, wrap up their Fashion Month world tour in Shanghai where Fashion Week is on track to be the fifth big fashion week on the circuit - at least, in Margaret's humble opinion.

In this episode, we speak to Lu Yan - founder and creative director of Chinese fashion brand, COMME MOI - off the back of her 10 year anniversary show; and trade stories with VOGUE Runway's U.S. Fashion News Writer, José Criales-Unzuêta, after his very first trip to Shanghai.

Key timestamps:

01:36 VOGUE China’s take on SHFW

04:28 Comme Moi 10th anniversary

05:47 The story behind Lv Yan

09:30 The big show

11:18 Comme Moi’s model ensemble

13:58 Brand concept

15:46 What SHFW means to Lv Yan

21:04 A brand evolving to accommodate the modern woman’s lifestyle

24:39 José Criales-Unzueta visits SHFW

27:55 Chinese designer brands that impressed José

30:09 Knitwear

31:14 Sustainability being the norm

41:25 Rediscovering heritage