In this bonus English language episode of 《Good Morning, VOGUE China》, VOGUE China Editor-in-Chief, Margaret Zhang, and VOGUE Business China Associate Editorial Director, Yiling Pan sit down with designer Stella McCartney. As brands flock to China to run extravagant repeat shows, Stella recently closed Shanghai Fashion Week, introducing her brand ethos to a saturated market in which she is considered relatively niche. Tune in for Stella's learnings, frustrations and excitement around sustainability in the fashion industry.

Key timestamps:

00:31 Stella McCartney - back in Shanghai

00:50 Extravagant shows in China

02:22 Reconnect with a broader consumer base

07:29 Stella’s trip to Shanghai

07:57 Youth culture in China

08:29 Sustainability as common practice

11:59 Reaction to the show

13:33 An evolution of consumer perception on sustainability

20:00 Change begins now - coming from everyone