In this English language episode of《Good Morning, VOGUE China》, VOGUE China Editor-in-Chief, Margaret Zhang, and VOGUE Business China Associate Editorial Director, Yiling Pan, sit down with Pharrell Williams in his capacity as Louis Vuitton’s Creative Director of Menswear, off the back of his recent Pre-Fall show in Hong Kong and China ‘campaign trail’. Aside from the polymath’s ongoing appreciation for cultural influences of the Eastern Hemisphere, Pharrell, Margaret and Yiling dig deep on what the role of a creative director really means in today’s attention economy.

Key timestamps:

00:33 VOGUE Forces of Fashion comes to China

01:05 What is a Creative Director

09:15 The new class of Creative Directors

08:35 Pharrell Williams joining Louis Vuitton

11:48 Louis Vuitton Men's Pre-Fall 2024 Show in Hong Kong China 

14:13 A grand reunion for creatives on the Eastern Hemisphere 

14:33 The importance of fashion’s role in culture 

15:33 Pharrell’s role

16:44 Change for better

18:41 Pharrell’s advise for Chinese creatives 

21:43 Social media’s impact of luxury 

26:40 Menswear 

27:25 Fluidity