Send us a text

In 2014, the Chinese government released a policy document — now referred to as Number 46 — that outlined China’s plan to create the biggest sports industry in the world, with the target of $700 billion in annual revenue by 2025.  We discuss the country’s national policies on sports and the business and collaborative opportunities in this industry. 

Featuring
Jonty Dixon : Sports Editor at Xinhua News
Wenjing Soong : Sports Consultant & Agent
Michael Sun : Chairman and CEO of SlamBall Asia 

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 

Recommendations
- The hockey team Kunlun Red Star, based in Beijing.
- The young football team of Zhidan County in Shaanxi. Follow it on WeChat: 志丹县足球协会.

Answers to the quiz
- Ping-Pong diplomacy is what began the warming of relations between the People’s Republic of China and the USA.
- The furthest China’s national soccer team has gone is the group stages in the 2002 World Cup.
- Li Xiaoshuang is the Chinese Olympian who won six medals in only one Olympic session.

Like the podcasts at SupChina? Help us out by taking this brief survey.

With thanks to Brenden Gonsalves  for graphic design & Sean Calvo for music support. 

The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.