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Leading the world in the LED market, it was only natural for China to join the fun of light art  (also known as luminism) that is growing around the world. Art curator and co-founder of Kaleidoscale Marcom, Drue Chiam shares her experience on how this market has developed over the years she was in China, talent procurement, how to protect your IP and, of course, how COVID-19 impacted an art form that usually happens outdoor with huge crowds.

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 

Recommendation
- The Festival of Lights in Lyon (France)

With thanks to Brenden Gonsalves  for graphic design & Sean Calvo for music support. 

The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.